IM NewsWatch, April 21, 2014 - ‘Facebook’s Ad Network: Mobile Ads Launching This Month – Re/code' and much more...

April 21st, 2014 at 9:56 am EDT

IM NewsWatch

Monday, April 21, 2014

‘B2B Marketing’s Big Data Myth: “It Only Applies to B2C”’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “B2B Marketing’s Big Data Myth: “It Only Applies to B2C””. Laura Ramos says, “If you think Big Data is something only B2C marketers need worry about, you’d be wrong. As business buyers turn to the digital world to help them explore and solve pressing business problems, marketers... [Read more]

‘On Social Networks, Engagement Is Becoming The Metric That Matters’ – Business Insider

The latest article on Business Insider is titled “On Social Networks, Engagement Is Becoming The Metric That Matters”. Emily Adler says, “While previously the race among social networks was for users, now engagement is becoming an increasingly important metric. Social media takes up a huge amount of time-spend, particularly on mobile,... [Read more]

‘Sharing Content from a Facebook Page to Profile [VIDEO]’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “Sharing Content from a Facebook Page to Profile [VIDEO]“. Derek Overbey says, “In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at VerticalResponse, shows you how to share content... [Read more]

The secret to getting millions of hits for your website #ad

Kaleb Nation, a low-profile internet marketer, wants to show you how to use social media to get abundant traffic to your website. He seems to know what he is talking about. He reports that he has gotten 50,000,000+ views on YouTube and 200,000+ Twitter followers and 10,000,000+ website hits. His new training, Million Hits Secret, shares what he has... [Read more]

‘Email Marketing: Using A/B tests to challenge your assumptions’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Using A/B tests to challenge your assumptions”. Daniel Burstein says, “Dan Ariely has a Ph.D. in business administration. He also has a Ph.D. in cognitive psychology. I can think of no better description of a high-performing marketer. Someone who understands management... [Read more]

’5 Undeniable Benefits Of Social Media That Businesses Are Not Maximizing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Undeniable Benefits Of Social Media That Businesses Are Not Maximizing”. Matthew Kobach says, “Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool. 1. It properly... [Read more]

‘Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month’ – Re/code

The latest post on ‘Re/code’ is titled “Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month”. Mike Isaac says, “Lots of people have wanted Facebook to build an ad network for a long time. Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its“F8? developer conference in San Francisco at... [Read more]

FB Ads Listbuilding: How to get 100 leads a day in the IM niche

Jason Parker is no stranger to these pages. For years, he has been building a reputation as a marketing trainer, both individually and through a partnership with Charles Kirkland. Now he is tackling the tricky subject of effectively using Facebook ads to build your mailing list, tricky because if you do it wrong, you can spend a lot of money quickly... [Read more]

‘Behavior On Pinterest That Makes The Social Network So Attractive To Marketers’ – Business Insider

The latest article on Business Insider is titled “This Is The Behavior On Pinterest That Makes The Social Network So Attractive To Marketers”. Cooper Smith says, “Pinterest does not have close to the reach of Instagram or Twitter, let alone Facebook. But the demographics on the site make it particularly attractive to marketers looking... [Read more]

‘Empower Social Media Marketing with Analytics’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Empower Social Media Marketing with Analytics”. Ishita Ganguly says, “Social media is not just another marketing tool. It’s a science. Though it starts with ideation and creativity, but it always revolves around deep data, numbers and statistics. It’s more than just posting... [Read more]

‘The Benefits Accrue To Those Who Get There First’ – Business Insider

The latest article on Business Insider is titled “Marketers Shouldn’t Wait To Join The Latest Social Networks – The Benefits Accrue To Those Who Get There First”. Marcelo Ballve says, “A new social network or messaging app seems to launch every week. Marketers – whose resources are already strapped keeping up feeds... [Read more]

Google Topper V2.0: Getting to the top quickly #ad

Martin O’Flynn has been ranking his sites in various competitive niches at the top of Google search results for over 5 years, despite dozens of Google algorithm changes. He’s learned a lot in that time. For example, he found that if you created a variety of content in the HTML, video, image and news categories, your chances of getting on... [Read more]

‘The Future of Social Media Is Mobile Tribes’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The Future of Social Media Is Mobile Tribes”. Matthew Brian Beck says, “The next big thing is getting smaller and smaller. Historically, our social media experience has been chained to the first-screen browser and the one News Feed to rule them all. We’ve been saturated with bloated... [Read more]

‘Facebook Adds Features to Paper, Says Slow Growth Is No Concern’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Adds Features to Paper, Says Slow Growth Is No Concern”. Kurt Wagner says, “Facebook Paper, the standalone news reader app the company launched in January, released its first significant app update Friday — adding a couple new features to the News Feed section of the app as well... [Read more]

‘Mobile accounted for 28% of US PPC impressions in Q1 2014: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Mobile accounted for 28% of US PPC impressions in Q1 2014: report”. David Moth says, “It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search. However new data from The Search Agency suggests that... [Read more]

ElegantBiz 2.0 is live. #ad

ElegantBiz 2.0 is the second edition of an advanced WordPress theme for building business websites. Using its Drag & Drop editing, you can build distinguished mobile•ready and responsive websites. The creators say you can build a beautiful website in 3 minutes or less. That may be an overstatement, but it is quick and so simple that even a beginner... [Read more]

‘A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns’ – HubSpot

The latest article on HubSpot blog is titled “A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns”. Sarah Golliger says, “Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet,... [Read more]

‘Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance”. Demian Farnworth says, “?We see it all the time: questions from people like you who are looking for answers to specific challenges. Questions like: What are the best business models for a hyperlocal site? Do... [Read more]

‘6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet’ – MOZ Blog

The latest MOZ blog post is titled “6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday”. Rand Fishkin says, “Sometimes it seems clear that Google is headed in a certain direction, but we never really see a move materialize. In today’s Whiteboard Friday, Rand explores six of these areas,... [Read more]

Easy Member Pro builds robust membership sites #ad

New and improved (version 3) Easy Member Pro was just announced, and it’s on sale today only for about $46 (on a dime sale). It was invented by Kim Standerline, who has now partnered with Richard Fairbairn and Simon Warner to take it public to the whole marketing community. Easy Member Pro is easy to use, solid, secure and functionally rich. And... [Read more]

’13 Solutions to Your Most Common Landing Page Problems’ – HubSpot

The latest article on HubSpot blog is titled “13 Solutions to Your Most Common Landing Page Problems”. Ginny Soskey says, “On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages,... [Read more]

‘Suddenly, Mobile App Install Ads Are Popping Up Everywhere’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Suddenly, Mobile App Install Ads Are Popping Up Everywhere”. Selena Larson says, “Developers love them, advertisers love them, and companies are raking in cash—all thanks to the little buttons in mobile advertisements that urge you to download an app. Twitter is the latest company to introduce... [Read more]

‘Google’s New +Post Ads Now Available to Brands With 1K+ Followers’ – HubSpot

The latest article on HubSpot blog is titled “Google’s New +Post Ads Now Available to Brands With 1K+ Followers”. Ginny Soskey says, “Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s... [Read more]

SEO plugin for WordPress; every day the price rises #ad

Joshua Zamora and Radu Hahaianu did announce Seamless SEO as planned, yesterday. In the process, they shared more details of what this software will do for you. This plugin gives you a process that simply works almost automatically to improve your SEO. It is all white hat, and you don’t have to worry about changes Google might maker to its ranking procedure. Seamless SEO... [Read more]

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