Marketing automation helps you to reduce your efforts in promotions of your products and services and put the whole process on autopilot. Here, if you are able to take care of the marketing personalization efforts, you can make the process of marketing automation rewarding. Entrepreneur magazine contributor Albizu Garcia has shared an article on... [Read more]

The term organic traffic refers to the visitors that visit your website as a result of unpaid search results. These visitors come to your website after using a search engine like Google or Bing or some other web reference. Exposure Ninja’s Tim Cameron has posted an YouTube video highlighting 10 steps to increase your organic web traffic. Cameron... [Read more]

With creation of your own online store you can start creating new sales and establish your presence in the market. The first thing you need to decide is your product and the platform on which you are going to create the store. Quick Sprout’s Lars Lofgren has published a six-step guide to start an online store on Shopify and drive new sales. Lofgren... [Read more]

Building a website is the start of your online marketing career. But it takes expertise so you need to either learn to do the work or hire someone to do it. The third alternative is to find software that will build your site for you. To a limited degree, WordPress, the free software platform, will do that. You will need to do some customization work... [Read more]

As far as social media marketing is concerned, Instagram scores high. With the availability of Instagram Stories, brands have got another great platform to promote their products and services. Social Media Examiner contributor Michael Stelzner has published a podcast featuring Alex Beadon on ‘Instagram Stories for business: how to create... [Read more]

Podcast publishing has been used as a content marketing tactic for a long time. By making sure that your podcasts appear in the Google Search results, you can increase your chances of a conversion taking place. Portent contributor Zac Heinrichs has shared an article to help you get your podcasts listed in Google Search. Heinrichs says, “The... [Read more]

Conversion rate is a key element in your online advertising. You can improve it by creating effective ads and putting the on the right platforms. Entrepreneur magazine contributor Eric Siu has published a video on ‘How to increase the conversion rate on your ads’. Entrepreneur team says, “In this video, Entrepreneur Network... [Read more]

Joshua Zamora, prolific marketing tool developer is releasing his latest tool at 11 AM EDT. It’s called DFY Suite. Of course DFY refers to “Done for You”. What is Zamora offering to do for you? Just this: Page 1 Rankings – 100% done for you. Getting to page 1 in the search engine results pages is a big deal. It’s the most... [Read more]

According to a Content Marketing Institute research, 42% of B2B marketers say they’re effective at content marketing. And an eMarketer study has revealed that 60% of marketers create at least one piece of content each day which helps them to achieve success in marketing. Content Marketing Institute is hosting a webinar on ‘The secret rule for... [Read more]

It is difficult to continuously produce and deliver fresh content to your audience. So digging out the old pieces of content and presenting them with a new perspective can be a way out. MOZ contributor Brittany Muller has offered some useful advice on using the old content in her video ‘Refurbishing top content’. MOZ team says, “You’ve... [Read more]

To attract more customers and improve your sales, you need to communicate with them regularly. And the best way could be understanding the customer psychology so that you can weave their emotions while creating your campaigns. Entrepreneur contributor David Meltzer has published a video with Rich Krause, CEO of Capital Brands, on how to deliver... [Read more]

Starting to make online sales can be daunting for a beginner, but is gets easier as an affiliate selling well-respected products for a commission payment. The best way to do that is to choose a niche (.g., golf, gardening, drones, etc.) and find products that people interested in that subject would like to buy... [Read more]

Scott Spencer, Director of Sustainable Ads at Google has announced that in September AdSense will publish simplified content policies for publishers. Spencer says, “Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal... [Read more]

Since SEO is an important process that can lead your brand towards success, you need to properly focus on different aspects that can help you to win more prospects from search engines. To help you rightly allocate your SEO budget, iPullRank’s Nathan Turner has shared a useful article. Turner says, “It truly depends on where your... [Read more]

The main aim of working on the search engine optimization is to get more traffic to your website from diverse sources and to get repetitive visitors. SEO plays a crucial role in boosting your online business. Searchmetrics contributor Bert Winterfeld has shared nine SEO strategies that will help you to transform your business. Winterfeld... [Read more]

You have probably heard of Fiverr, Udemy, and other sites that let you sell your services. These platforms specialize, focusing on one particular kind of service (Udemy, for example, is limited to online training courses). And, of course, you know about YouTube, which specializes in showing videos on all topics, without any special facilities for marketers... [Read more]

Webinars help your brand to build trust with your audience. By hosting regular webinars you can connect with the audience and share knowledge so that they can be persuaded to make a purchase. Copyblogger’ Sonia Simone has published a new podcast on ‘How smart, nimble companies are using webinars today’ on Rainmaker.FM. Simone... [Read more]

To improve your sales it is extremely important to find new prospects. But it is not possible to convert all the prospects into customers. According to a Klipfolio research the average conversion rate is 5.7%. To help you find out why your prospects choose your competitors, Copyblogger’s Stefanie Flaxman has shared an article highlighting... [Read more]

Customer feedback is highly useful in improving your service and leading your business towards success. With rising technological solutions you can avail new ways to learn about the customer satisfaction. The Digital Marketing Depot is hosting a webinar on ‘From customer reviews to customer insight: best practices in AI and sentiment analysis’... [Read more]

New software, Explaindio Elements, creates a well-rounded collection of video styles. Just about any video you want to make, you can create with it. In fact, you can create: ► Hollywood-style Promo Videos ► Creative Kinetic Typography ► Attention-Getting Animation ► Engaging Animated Scenes... [Read more]

Your on-page SEO efforts help you to get targeted visitors knocking on your online doorstep. You can improve your on-page SEO by choosing right keywords, good domain name and creating unique content. Rank Ranger contributor Liraz Postan has shared an ultimate on-page SEO checklist to help you improve your search engine marketing. Postan says,... [Read more]

A strong email subject line communicates a promise to your subscribes. It should be written in such a way that you can convince the recipient that the email contains information or messaging that will improve their lives businesses. AWeber contributor Monica Montesa has shared an article on five most common email subject lines. Montesa says,... [Read more]

Conversion rate optimization (CRO) is the process of increasing percentage of website visitors who fill out a form or become customers. This process helps you to understand how users move through your site, what actions they take, and what’s stopping them from completing your goals. Every brand is aiming at improving the conversions and trying... [Read more]

A well-maintained blog helps you to get new leads and improve sales. With quality content and regular posting you can achieve your marketing goals through a blog. Quick Sprout’s Lars Lofgren has shared an in-depth article describing the process of starting a new blog in twelve easy steps. Lofgren says, “I’m going to walk you through... [Read more]

Since video is an important element of your marketing strategy, YouTube becomes the hub that attracts more than five billion video views per day. Search Engine Watch contributor Ellan Dineen has shared a six step process to optimize your video marketing strategy on this network. Dineen says, “In this article, we’re going to give you... [Read more]

HubSpot has published ‘Instagram Engagement Report 2019’. Download this report to learn: How to calculate your Instagram engagement rateThe types of content you should be postingThe latest Instagram data to inform your social strategyWhen to tag Instagram users to increase your reachCreating Instagram ads that build a followingHow... [Read more]

A secure and accessible website, fast page loading speed, mobile version of the site and quality content are some of the factors that influence search engines. In the process of SEO, we do make several mistakes that harm our site’s rankings. Red Website Design contributor Mark Walker – Ford has published an infographic highlighting... [Read more]