How to create effective search ads - IM NewsWatch, July 15, 2022
July 15th, 2022 at 6:53 am EDT
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Create effective Search ads [Guide]
Google has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. The Google Ads team says, “Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads. In this... [Read more]
Marketing Week’s Festival of Marketing, October 6
Marketing Week Editor-in-Chief Russell Parsons has announced that the Festival of Marketing event will be held on October 6, 2022. He says, “Marketing Week’s Festival of Marketing combines the editorial rigour of the UK’s most respected marketing title and the insight and inspiration of the Festival to bring an unrivalled proposition that... [Read more]
Your Guide to Using AI-Generated Content
AI-generated content simply means content written by AI (artificial intelligence). Most AI technologies can perform activities that usually require human reasoning, intelligence, learning, or decision-making. Content Marketing Institute contributor Michael Brenner has shared some useful insights on using AI-generated content. He says, “We’ve... [Read more]
AppSumo Giveaway Ending #ad
You may have heard of : AppSumo. They help new and small software companies get a following by offering their products at discount prices. We have bought several applications from them that we use to run our business. We just learned about a sale and a giveaway contest they have been running, apparently to compete in a minor way with the Amazon Prime... [Read more]
Strategies to Create Engaging Social Media Posts
Engagement is the key when it comes to social media marketing. By creating content that attracts your target audience, you can improve your marketing performance. Search Engine Journal contributor Ingrid Adames has shared 10 tips to creating engaging social media posts. She says, “Here, you’ll learn the best tips to create effective post strategies... [Read more]
Five Ways to Check If Google Analytics Performance
Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data. Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you. He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here... [Read more]
How We Increased Our Blog Traffic 2x! [Video]
Semrush has published a new video ‘How We Increased Our Blog Traffic 2x!’ sharing a useful strategy to get more traffic. In this video, you’ll learn how we at Semrush managed to double our blog traffic in a matter of months thanks to this strategy. Semrush [Read more]
Local Leader: first of its kind Targeted Lead Gen System #ad
This new SaaS software provides all you need to scale quickly by sending offers to qualified leads. Neil Napier, the creator, says it is the perfect local lead gen app for serious marketers, like you. If you have been looking for real, genuine, targeted leads for clients for your marketing agency services, then you should check out Local Leader Pre-launch... [Read more]
Share of Search: The Ultimate Guide [Guide]
Share of search is the volume of search queries for a given brand in proportion to all of the search queries for all the brands in a category. Semrush has published ‘Share of Search: The Ultimate Guide & 3 Measurement Tools’. Alex Birkett says, “There are many metrics we marketers use to approximate ‘brand awareness.’ The... [Read more]
A 6-Step Guide on How to Get SEO Clients [Guide]
An SEO lead is a potential client who has expressed an interest in your SEO services. They either find you first and get in touch, or you proactively reach out to them and offer your services. Ahrefs contributor Fraser McCulloch has published ‘SEO Leads: A 6-Step Guide on How to Get SEO Clients’. He says, “In this article, you’ll... [Read more]
Understanding Organic Traffic Basics
Organic traffic is the traffic that visits a website after making a search and clicking on an organic search result. Organic traffic is a great way to reach new customers online. It’s scalable, it builds trust in your brand, and best of all, it’s free. Semrush contributor Luke Harsel has published an article explaining organic traffic basics and... [Read more]
Q & A - the facts on High Ticket Profit System #ad
We ran an ad earlier this week for High Ticket Profit System. It sounded interesting so we bought a copy to get under the covers and give you more information to help you make an informed decision.... [Read more]
The Number 1 Hack to Collect More Emails [Video]
For successful email marketing, you need a huge subscriber base. There are several ways you can collect more and more email addresses. Watch Neil Patel’s video ‘The Number 1 Hack to Collect More Emails’ and help yourself. He says, “The number one hack to collect more emails. Have you ever heard of the saying that the money’s... [Read more]
Unlock the Power of Effective UX Design [On-Demand Webinar]
Watch Seer Interactive’s on-demand webinar on ‘Unlock the Power of Effective US Design’. In this webinar, Seer’s Creative team walks through: Balancing data-driven design and user empathy UX ripple effects in your digital presence How UX can solve business problems. [Read more]
Using PAA to Inform Your Landing Page Content
The PAA feature on search results pages provides strong hints for what follow-up questions may be to a given query. Seer Interactive contributor Kathryn Owens has published an article featuring some advice on optimizing landing pages using PAA. She says, “Let’s look at PAA questions by search term combined with our paid search metrics. From... [Read more]
Split Test Monkey: The way to improve results is more testing #ad
Split Test Monkey lets you test, track and tweak your ad campaigns and sales processes, based on data, not guesses. Some headlines work well; others don't. Some graphics work well; others don't. Some benefits work well; others don't. You'll never know which work best for you unless you test.... [Read more]
Let’s talk about UX and SEO [Video]
Google Search Central has published a new video ‘Let’s talk about UX and SEO’ explaining user experience an SEO. The GSC team says, “In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we... [Read more]
How to SEO optimize your e-commerce website [Video]
Google Search Central has published a new video ‘How to SEO optimize your ecommerce website’ featuring eight useful tips. The GSC team says, “SEO, otherwise known as Search Engine Optimization, covers the actions taken to improve the ranking of your web pages in search results. In this episode of E-commerce Essentials, we share eight,... [Read more]
Does a CMS matter for ranking in Google Search? [Video]
Watch John Mueller answering the question ‘Does a CMS matter for ranking in Google Search?’. [Read more]
1MinuteApp software builds IOS and Android apps to use or sell #ad
1MinuteApp is brand new one-click software that creates profitable mobile apps ready to sell in minutes with no tech skills, no coding, and no developers needed... [Read more]
What to Do When Your ABM Target Isn’t Active Online, July 26 [Webinar]
Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The... [Read more]
The 2022 ROI Report [Report]
Nielsen has released ‘The 2022 ROI Report’ revealing what drives returns, how to measure them and how to improve on the metrics you already have. The Nielsen team says, “Did you know that increasing awareness by 1% can increase future sales by 1%? Or that 50% of media campaigns are losing out on up to 50% of returns because they aren’t... [Read more]
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