Search engine marketing helps you expand your online reach and get more customers resulting into better business. Search Engine Watch contributor Michael McManus has published an article on balancing paid and organic search strategies for optimum success. He says, “Here are some practical tips to have both SEO and PPC work together. Keywords Keywords... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Go-To Guide to Creating Ridiculously Good Content’ featuring Ann Handley. George B. Thomas says, “In the words of MarketingProfs’ own CCO Ann Handley, “Ridiculously good content is content that your audience values in one way or another. Secondly,... [Read more]

Neil Patel has published a new video ‘My Favorite Social Media Strategy You Can Implement ASAP’ featuring a useful social media strategy he uses. He says, “My favorite social media strategy, which you can implement ASAP. I post on social media all the time. It’s an amazing way to connect with my audience and super easy. But you... [Read more]

Did you miss any of these earlier this year? The Firelaunchers and Eric Holmlund are offering a Christmas Special Deal at 50% off on these 5 top SaaS software tools for 5 days only. InstantVidz is a Vertical Video Creator App With 100+ Editable & Unlimited Searchable Vertical Marketing Templates, Built-In Video Editor, VOX Creator To Create... [Read more]

By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2022, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar... [Read more]

Content Marketing Institute contributor Kim Moutsos has shared five content marketing articles from 2022 that deserve another look. She says, “Looking at CMI’s 2022 content, I found a set of articles that deserve another look. Here are a few that feel particularly relevant to this moment. 1. How To Take Your Content Idea From Generic to Original Author: Jonathan... [Read more]

A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers. Hootsuite has published a new guide for 2023 on ‘How to Use Facebook Lookalike Audiences’. It will teach you how to create Facebook Lookalike Audiences for your Facebook ads, and grab 9 best practices from experts. Sara... [Read more]

CHRISTMAS DEALS 2022 is the latest in a series of annual events by Alessandro Zamboni. He has bundled all his 2022 products into a discounted collection only available for 2 weeks. Zamboni is a well-respected marketer who creates marketing training and other aids for online marketers. This is an opportunity to get all the products you missed earlier... [Read more]

Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. It helps businesses reach their sales targets. Digital Marketing Institute has published a new podcast episode ‘Successful Social Selling’ sharing some useful insights on it. The... [Read more]

Publishing on LinkedIn is a great way to reach your target audience and promote your services with authentication. Hootsuite has published ‘How to Schedule LinkedIn Posts: A Quick and Simple Guide’ to help you learn LinkedIn Posts scheduling. Christina Newberry says, “In November 2022, LinkedIn started rolling out a simple native scheduling... [Read more]

Content Marketing Institute has published another video in the ‘2023 Content Marketing Predictions’ focusing on ‘Data and Tech’. The CMI team says, “How confident do you feel about your plans for 2023? We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners)... [Read more]

The CopyNova launch is closing. You have less than 24 hours to get the best pricing. Every marketer needs copy – text that explains what they are selling. You do; we do; every online business in the world does. We all need not just copy, but high-converting copy for ads, emails, videos, websites, and more. Our businesses depend on it. With CopyNova,... [Read more]

To create an effective digital marketing strategy, you need to understand the fundamentals. Digital Marketing Institute has published a new e-book ‘A Comprehensive Guide to Digital Marketing Strategy’. Ekaterina Walter says, “Creating a digital marketing strategy isn’t just about making a document or a flashy presentation. It’s... [Read more]

Shopify SEO is a set of search engine optimizations distinctive to the Shopify platform. When correctly applied, these Shopify adjustments help improve your store’s visibility in search engines like Google, Yahoo, and Bing. SEO Sherpa has published ‘The Complete Guide to Shopify SEO’ covering everything you need to know about optimizing... [Read more]

According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy. Oncrawl contributor Andrew Dunn has published a detailed article... [Read more]

MarketingBlocks 2.0 provide the creativity for your online business. Is it up to the task? Consider this: This is an all-in-one A.I.-powered platform that creates landing pages, logos, videos, banners, ads, marketing copy, emails, voiceovers, and much more in minutes from just a keyword.... [Read more]

Content marketing ROI is the revenue gained from content marketing as a percentage of the amount you spent on it. WordStream has published a detailed guide ‘How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid’. The WordStream team says, “Having visibility into your return on investment is essential for... [Read more]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘Six Ways to be More Inclusive with Your Audience’ featuring Sarah McDowell. The Rank Ranger team says, “Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn’t inclusive? How can you turn this around... [Read more]

Ahrefshas published a new video ‘How to Do Local Keyword Research for Your Small Business’ featuring steps to perform keyword research. The Ahrefs team says, “Local keyword research is the first and arguably the most crucial step of local SEO. 88% of people who do a local search on their smartphone usually visit a related store within... [Read more]

ProfitEngage autoresponder lets you take advantage of the single, most reliable method of making money online consistently since 1995. What's that, you may ask? If you have been involved in online marketing for any length of time, you'll know that the answer is email.... [Read more]

Search Engine Journal has published ‘An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)’. It features information on getting started and building reports, dashboards, and data visualization. Brooke Osmundson says, “Google Looker Studio (formerly Data Studio) syncs all of your data sources into one unified... [Read more]

BrightEdge has made available the replay of its webinar ‘The State of SEO: 2022 Year in Review and 2023 Look Ahead’. Watch the replay to learn: Which SEO trends are important to factor into your 2023 growth plans Practical tips for your digital marketing plans that will help gain organizational buy-in What SEO activities and tactics you... [Read more]

Content Marketing Institute contributor Lisa Dougherty has published an article covering 10 content marketing articles readers loved in 2022. She says, “Since I’m not big into rankings and more into managing schedules, I’ve listed the articles based on reading time (shortest to longest). I’ve also thrown in an honorable mention that’s... [Read more]

Yoast has published ‘SEO copywriting: The ultimate guide’ featuring useful strategies to create SEO friendly content. Marieke van de Rakt saays, “The very first step of SEO copywriting has little to do with writing. First, you need to decide what you’re going to write about. Which topics do you want to be found for? You’ll need... [Read more]

Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 biggest & best PPC features of the year. She says, “I’ve broken down my picks of the top 10 new PPC features and developments of 2022, encompassing as many PPC platforms and campaign types as possible. 1. Google Ads: No More Expanded Text Ads While... [Read more]