SEO continues to evolve year by year. With changing search algorithms and search engine policies, you need to keep your SEO strategy updated to make most of your efforts. Neil Patel has highlighted the biggest SEO challenge for 2022. He says, “Take a guess… maybe links, on-page SEO, social media… seriously, take a guess… Well, here is the... [Read more]

A well-crafted ad copy helps you improve your conversion rate by persuading your prospects to take an action. HubSpot has published a new video ‘3 Affordable AI Marketing Tools To Create Dynamic Ad Copy’ to help you integrate AI tools for creating a strong ad copy. The HubSpot team says, “Do you want to create text for your marketing... [Read more]

Creating content is the foundation for your content marketing journey. And showcasing the content in the most appropriate manner is the way to reach the target audience. IMPACT’s Kimberly Marshall has published an article highlighting three steps to help you organize content on your website. She says, “To better reach our buyers with content,... [Read more]

Small businesses have a hard time managing their marketing. Website, social media, video, SMS, and more are all good marketing tools, but they are hard to manage all at once. Prime does it all. You know that the more places you can spread your name, the more people will get to know you and do business with you. This new software helps you coordinate... [Read more]

Content creation is a dynamic process. It requires a combination of creativity, consistency, and persuasive skills. IMPACT’s John Becker has published a step-by-step guide to creating the content your team needs. It covers nine steps of content marketing production. He says, “The content creation process is pretty simple. It’s a linear... [Read more]

By increasing the followers on Instagram, you can improve the chances of converting more prospects into customers. But the question is –should you really buy Instagram followers and likes? Search Engine Journal contributor Kristi Hines has answered this important question. She says, “The results of buying Instagram followers and likes is... [Read more]

SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium. Search Engine Journal is hosting a webinar ‘SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach’ on Wednesday, November 17, 2021, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll... [Read more]

Art Flair, Pallab Ghosal, and Ram Rawat are launching new SaaS software, Scroll N Bank, designed to bring you free traffic from the only 2. 45 Billion user database in the world, Facebook.... [Read more]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. The Search Engine Journal team has shared seven tips to get influencers to promote your brand on a budget. The SEJ team says,... [Read more]

Facebook has launched the ‘Facebook Marketing Analytics Professional Certificate’ course on Coursera. The course announcement says: “Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 4 months or less. No degree or prior experience required.” The Coursera... [Read more]

IMPACT has published a new guide called ‘What Is Content Marketing? – The Ultimate Guide for Marketers & Leaders’. This seven-chapter guide covers the essentials of content marketing and offers some precious advice to improve your content marketing efforts. The guide’s author Kevin Phillips says, “Content marketing... [Read more]

Content is the one thing that bloggers, website owners, social media influencers, product owners, and even affiliate marketers never have enough of. Because good content attracts people to your site or social media accounts. You must have that traffic to build your sales today and your long-term business for tomorrow.... [Read more]

Video is one of the most essential elements in your marketing mix. It helps you move closer to your audience and persuade them to take an action. IMPACT’s Zach Basner has published an article highlighting the five most common mistakes people make on camera. He says, “In this article, I’d like to break down with you five of the most common... [Read more]

YouTube advertising can help you to engage with your most valuable audiences on the world’s largest video platform. With the right ad formats, you can attract new customers within your budget. Social Media Examiner contributor Joe Martinez has published an article highlighting three YouTube ad targeting options to expand your reach. He says,... [Read more]

Link building is one of the most essential processes to improve your SEO performance. It also helps you attract quality links to your site that may result in improved traffic. Neil Patel has shared some useful link-building advice in his new video ‘Don’t Build Backlinks This Year – Do This Instead’. He says, “Did you know that... [Read more]

Abhi Dwivedi has just released a brand new Instagram automation app called Kiire. Growing Instagram accounts is a very time-consuming process. You need to: Create content and Stories to get organic reach, Answer tons of messages and comments every single day,and a lot more.... [Read more]

Efficient analytics helps you improve your marketing performance. With proper analytics, you can find out the mistakes you are making and correct them for better results. Social Midea Examiner has published a new video ‘Using TikTok Analytics to Improve Your Results’ to help you use TikTok analytics for better performance. The SME team says,... [Read more]

Quick Sprout has published an article highlighting the best web hosting providers. Lars Lofgren says, “Read in-depth reviews of these below — plus, tips for saving money, the best types of hosting for different situations, and my method for picking the right web host. The Top 10 Best Web Hosting Providers #1. Hostinger – Most Affordable... [Read more]

SEO is the largest contributor of pageviews but is typically underinvested compared to paid programs. A big reason why marketers underinvest in SEO is that they don’t achieve consistent results. It doesn’t have to be that way. Search Engine Land is hosting a webinar ‘How to Achieve Consistent SEO Gains’ on Thursday, November 4, 2021. The... [Read more]

Chris Munch and Jay Cruiz have released The Loci Cycle. It is a multi-faceted piece of marketing software that will aid in many marketing scenarios. For example, it’s reported over 1/3 of search results contain Google’s “Image Box” and the Image Box appears around ‘up top’ (above the fold) 75% of the time. ... [Read more]

Online search has become a skill today. With the right set of keywords and proper use of operators, you can find what you want easily on any search engine. AARP contributor Marc Saltzman has shared eight tips to use Google and other search engines more efficiently. He says,”With billions of web pages in cyberspace, you could waste a lot of time... [Read more]

Google Analytics 4 (GA4) has been with us as a completely different analytics tool with an increased feature set that promises to bring mobile app and web data together in a simpler and more powerful way. Adswerve contributor James Angerman has published an article on building your Google Analytics 4 skillset using new demo properties (GA4 demo properties... [Read more]

Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for. Semrush is hosting a webinar ‘Purpose-Driven Content and SEO: A Modern Strategy to Drive Organic Traffic and Conversions’ on Thursday, November 4, 2021. The Semrush team says, “Interested... [Read more]

How to start posting on different social networks is one of the most common questions every new social media user faces. To help you deal with Instagram entry, Sue B. Zimmerman has published a new video ‘Are you New to Instagram and Not Sure What to Say?’ explaining how to make your initial posts. She says, “Are you New to Instagram... [Read more]

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to... [Read more]

Today, content has several varieties. And we wish to achieve excellence in any of the content variety that we create. It can be possible with a clear plan and a strong idea. Content Marketing Institute contributor Ann Smarty has shared three pre-launch steps to make your content project stronger. She says, “This guide covers three key steps to... [Read more]

Content Marketing Institue is hosting the Visual Storytelling Summit on November 3-4, 2021. This free event will cover video, visual storytelling, creative collaboration, creating improved digital experiences, and more. The CMI team says, “We’ll be featuring an encore performance of Amy Balliett’s Content Marketing World session “The Critical... [Read more]