How to Navigate the New Normal in Sales - IM NewsWatch Newsletter, November 25, 2020

November 25th, 2020 at 7:54 am EDT


 

IM NewsWatch

Wednesday, November 25, 2020

Using Data to Create Pages That Get Links [Video]

Search Engine Land’s Barry Schwartz has published a new video on ‘Using data to create pages that get links’ featuring Elie Orgel. says, “The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive... [Read more]

How to Navigate the New Normal in Sales, December 3 [Webinar]

Entrepreneur magazine is hosting a webinar ‘How to Navigate the New Normal in Sales’ on Thursday, December 3. The Entrepreneur team says, “Lots of things have changed over the past year about the way we do business. Many companies have struggled to balance the responsibilities to their company’s bottom line while also taking... [Read more]

Four Steps to Implementing Pay-Per-Click Advertising

Pay-per-click advertising offers you many advantages such as you only pay for the visits you receive, right targeting, and control over your advertising budget. Entrepreneur magazine contributor Imran Tariq has shared a four-step process to help you implement pay-per-advertising. He says, “Consumer spending comprises 70 percent of the economy.... [Read more]

10 Ways to Achieve Success in Podcasting

Podcast publishing is a great way to reach your target audience and capture their interest to promote your products and services. Entrepreneur magazine contributor Baruch Labunski has published an article highlighting the 10 commandments of podcasting success. He says, “As you’re searching for just the right microphone, though, there are 10 “commandments”... [Read more]

Black Friday Offers for Online Marketers (Part 2) #ad

A large number of vendors, marketers, and merchants (aren’t they all the same thing?) are offering sales for Black Friday, some sales continuing through next week. Here are a few. We will have more tomorrow. Wealthy Affiliate The Wealthy Affiliate site is dedicated to teaching and supporting people who are beginning an affiliate marketing career. They... [Read more]

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble, December 3 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’ on Thursday, December 3 at 1.00 pm EDT. The DMD team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain... [Read more]

White Hat Ways to Build Links [Podcast]

Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘White Hat Ways to Build Links’ featuring Hayk Saakian. Mordy Oberstein says, “Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google’s guidelines all at the same time! Creative ways to build links and... [Read more]

Is Amazon Targeting SMBs with Search Ads? [Podcast]

Rank Ranger has published the new episode of the In Search SEO Podcast titled ‘Is Amazon Targeting SMBs with Search Ads?’ featuring Jason Dodge. Mordy Oberstein says, “Jason Dodge joins the podcast to share his discovery around Amazon’s use of Search Ads to compete with SMBs: How Amazon might be leveraging Search Ads to compete... [Read more]

How to Boost Your Facebook Group Engagement [Video]

Social Media Examiner has published a new video ‘How to Boost Your Facebook Group Engagement’ to help you improve your Facebook marketing efforts with better engagement. The SME team says, “Need more engagement in your Facebook group? Struggling to come up with post ideas? Facebook marketing expert Dana Malstaff, shares four types... [Read more]

How to Use Competitor Analysis for Your Marketing Strategy, December 1 [Webinar]

SEMrush is hosting a webinar ‘How to Use Competitor Analysis for Your Marketing Strategy’ on Tuesday, December 1 featuring Tristam Jarman and Aaron Dicks. The SEMrush team says, “In the current online marketing landscape, it’s not enough to rely on channel-specific intelligence to run a single-channel activity such as PPC advertising,... [Read more]

SEMrush Highlights 10 Best Link Building Tools for 2020

SEMrush contributor Erika Varagouli has published an article highlighting 10 best link building tools for 2020. She says, “When it comes to running a link building campaign, using the right tools can make your life a lot easier. While there are hundreds of link building tools marketed to SEOs, the most effective ones help you streamline the... [Read more]

Guest Posts without Link Building

SEO Theory’s Michael Martinez has published a new article titled ‘Guest Posts without Link Building’. Guest posting is seen as synonymous with link building. In his article, Martinez explains guest posting minus link building. He says, “Guest posting has been abused for link building for so many years it’s now firmly entrenched... [Read more]

Automate Your Social Media Marketing Now

Automation is a key strategy to take your marketing to the next level. It saves you time and continues to help you enhance your business reach. The Next Web contributor Alexis Ong has shared four reasons why you should automate your social media marketing.   He says, “Here are four reasons why social advertising automation is a smart move. 1.... [Read more]

Setting Your SEO Strategy [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Setting Your SEO Strategy’ featuring Cassie Dell. Episode Overview Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the... [Read more]

Three Ways to Create Meaningful Content

Context is the core of your content. It helps you to connect with your audience and make them step up to take the desired action. Search Engine Watch contributor Jack Schuleman has shared three useful strategies to help you create meaningful content with your personal passion. He says, “Using a passion to inform content is straightforward, but... [Read more]

Your Guide to Using Google Search Console for SEO

Search Engine Journal has published a comprehensive guide that covers everything you need to know about the key sections of Google Search Console, and how you can use it for better SEO. Ann Crowe says, “Originally known as Google Webmaster Tools for nearly a decade, Google rebranded its suite of tools as Google Search Console in 2015. With every... [Read more]

Improving Content Performance using Free Images

SEMrush contributor Amanda Milligan has shared a list of eleven sites to find free images for your content. Milligan says, “Continue reading for a list of selected sites containing free-to-use images to boost your content. And before choosing images, we recommend you use the SEMrush Content Marketing Toolkit to find trending topics and keywords that... [Read more]

Portent’s Guide to Setting a PPC Budget

Portent contributor Timothy Johnson has shared a step-by-step guide to help you set right budget for your PPC campaigns. He says, “Depending on how advanced you are with tools like Google’s Keyword Planner, Google Analytics, and digital marketing in general, the short answer may be: Define your SMART business goals for PPC Evaluate past performance... [Read more]

The CX Professional’s Guide to 2020 Holiday E-commerce

Bolt has released a new e-book titled ‘The CX Professional’s Guide to 2020 Holiday E-commerce’ to help you improve your holiday e-commerce performance. The Bolt team says, “Get our free 35-page CX/CI guide to ensure your site is really ready to convert and delight holiday shoppers! From Amazon to Dynamic Creative Optimization... [Read more]

Hosting Reviews for Small Business Website Hosts

One thing almost all internet marketers need is a website (the exceptions being those who use only social media accounts or email accounts to market their products or services, and one thing needed for a website is hosting. Naturally, we want to have the lowest cost hosting that will actually meet our needs. There are hundreds (possibly, thousands)... [Read more]

Instagram Hashtag Changes: What Marketers Need to Know [Video]

Social Media Examiner has published a new YouTube video ‘Instagram Hashtag Changes: What Marketers Need to Know’. The SME team says, “Explore what Instagram’s changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace... [Read more]

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