Social media channels help you to reach out a larger audience online and enhance your marketing. But to make sure that your strategies are working, you need to measure the campaign performance. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Social Media ROI: How to Measure Your Social Marketing’... [Read more]

Quality content creation can help you to grow your business by the way of promoting your products and services to the target audience. Authenticity matters a lot in the content promotion as it helps you to win customer trust. eMarketer is hosting a webinar on ‘The Anatomy of a Perfect Review: Five Strategies to Collect and Leverage Authentic... [Read more]

State of Digital contributor Laurence O’Toole has published predictions And SEO advice for 2020. These predictions are divided into the following categories: Technical SEOLocal searchLinksKeyword researchUser intentFuture of SERPsVoice search and more. O’Tooole says, “We reviewed many predictions made in 2016. Change... [Read more]

The new year has started and we are about to enter its second month. But we can always help ourselves by knowing how experts see the year in terms of marketing trends. Searchmetrics contributor Stephen Bench-Capon has shared 2020 digital marketing trends as expressed by eight marketing leaders. Capon says, “Making predictions about... [Read more]

Continuous traffic generation is the key to driving more online sales. And Google plays a pivotal role in getting traffic to your website. But what if Google becomes your competitor? To answer this question, Digital Marketing Depot is hosting a webinar on ‘Google is Hogging Half Your Traffic: How to Get It Back’ on Tuesday, January 28,... [Read more]

Google Webmasters team has published a new video sharing information on Google’s ‘URL Inspection Tool’. Watch this video to check your page performance and make necessary improvements. Webmasters team says, “In this episode of Search Console Training, Daniel Waisberg goes over how to use the URL Inspection tool in Search... [Read more]

Starting a new business requires detailed planning and goal setting. You need external help to do required planning for creating a successful business. Quick Sprout’s Lars Lofgren has shared a 23-step guide to starting a new business. Lofgren says, “I’m not going to show you how to build or grow your business in this article.... [Read more]

Video sharing site TikTok’s self-service ads feature enables advertisers to easily create and publish their ads on the network. Social Media Examiner team has made available the replay of webinar ‘TikTok Self-Service Ads: What Marketers Need to Know’. SME team says, “Join Jeff Sieh and Grace Duffy as we explore an update... [Read more]

To reach out a lot of people only you need a comprehensive list of target audience interested in your products and services. Just like list creation, listing management is also an art that needs patience and skills. Binary Fountain is hosting a webinar on ‘Build a Winning Strategy for Listings Management’ on Thursday, January 30, 2020 ... [Read more]

Header tags help you to separate headings and subheadings on a webpage. These tags are useful in improving the readability of your web page for the SEO purpose. HubSpot contributor Kayla Carmicheal has shared an article on how to use header tags in blogging. Carmicheal says, “Header tags and SEO have more in common than it may seem... [Read more]

Product marketing refers to the concept of creation of a new product, bringing it to the market and selling it to the customers by the way of promotions. To help you understand the process of product marketing in 2020, HubSpot’s Kristen Baker has published a new guide called ‘Guide to Product Marketing in 2020’. This comprehensive... [Read more]

Google Discovery Ads helps you to reach your target audience with the integration of artificial intelligence technology. To help you better understand Google Discovery Ads, Hallam’s Irina Holliday has published a comprehensive article. Holliday says, “Google Discovery Ads present a new step in advertising and a different way... [Read more]

Incoming links matter a lot when it comes to preparing a strong SEO strategy. Depending upon the quality of site content that links to your website, search engines value your website. Orbit Media Solutions’ Andy Crestodina has shared seven factors that indicate the value of links. Crestodina says, “A website linked to you. That’s... [Read more]

When it comes to social media marketing, hashtags play an important role in enabling you to get your content found by the social media users. Jeff Bullas has shared some useful strategies to help you find high performing Instagram hashtags and give a boost to your marketing. Bullas says, “Hashtags can help drive engagement, especially... [Read more]

Getting more and more traffic is the core consideration of anyone who starts a new website. Though SEO is the most influential element when it comes to getting traffic, there are other elements as well that require your attention. Neil Patel has published a new video ‘The Best Free Traffic Sources for New Websites’ to help you find... [Read more]

Video is a great marketing tool as it helps you persuade more people to make a purchase. The length of your video matters a lot. You need to consider people’s readiness to spend time on content so that you can drive them accordingly. Social Media Examiner’s Marcus Ho has shared some useful tips on converting more prospects into customers.... [Read more]

Incoming links help your websites to get higher SEO rankings. You can secure more links by publishing quality and relevant content that appeals your prospects. Search Engine Journal’s Jeremy Knauff has shared five ways to evaluate link opportunities and build more links. Knauff says, “We have some metrics like Domain Authority or... [Read more]

Delivering great customer experience is the goal of every brand as it leads to better business. The Industry Dive team has published a new playboook ‘The Rise of AI-Enabled Customer Experiences’ to share how artificial intelligence can play a key role in delivering satisfying customer experience. You can learn the following... [Read more]

Marketo has published a new e-book titled ’10 Marketing Predictions for a New Decade’ sharing predictions on marketing in the upcoming years. Marketo team says, “With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts... [Read more]

Search Engine Journal’s Matt Southern has shared some useful tips shared by Google’s John Muller on optimizing images for search results. Southern says, “In the latest installment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over... [Read more]

Research is the key to boost the growth of your company. By performing competitive research you can gain an insight into the needs of your business and act accordingly. MarketingProfs is hosting a webinar on ‘How to Close More Deals With Competitive Intel’ on Thursday, January 30, 2020 at 2.00 pm ET. MarketingProfs team says, “One... [Read more]

Search Engine Journal’s Loren Baker has made available the replay of webinar on ‘How to Master the Customer Experience From Search to Transaction’. Watch this webinar replay to improve customer experience and improve your business. Baker says, “When it comes to purchases, two things are critical: driving visitors to... [Read more]

Email is one of the most trusted marketing channels. But with rising restrictions of email service providers, reaching subscribers’ inboxes is more challenging than ever. Digital Marketing Depot is hosting a webinar on ‘Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability’ on Thursday, January... [Read more]