How to Get Content Marketing Right - IM NewsWatch, March 28, 2019

March 28th, 2019 at 9:05 am EDT


 

IM NewsWatch

Thursday, March 28, 2019

Now You Can Deliver Dynamic Email Experience Using AMP

Google has announced new features for its AMP for Email (Accelerated Mobile Pages) project that will enable the email marketers to create dynamic and interactive email experiences in their email marketing campaigns. The new features are available with the email providers such as Yahoo Mail, Outlook.com, and Mail.Ru along with Gmail. The AMP... [Read more]

A long way from Internet Marketing to bluegrass music (via a dream)

I was up late last night writing the advertisement for the new video creation software, Create by Vidello. I was forgetting that I needed to wake up on time to go to my physical therapy appointment. In the end, when my Alexa alarm woke me up, I only had about 4 hours of sleep. When I woke up, I was in the middle of a vivid dream that I still remember... [Read more]

‘Cultivating Happy, High-Performing Marketing Teams’ Webinar April 18

The MarketingProfs team is hosting a webinar ‘Cultivating Happy, High-Performing Marketing Teams’ on Thursday, April 18, 2019 at 2:00 pm ET. The MarketingProfs team says, “Building out a strong, modern marketing team can be a daunting task. What are the essential roles? What are the critical skills for each role? And once you’ve... [Read more]

Create by Vidello: Flexible, powerful video creation, discount #ad

New video creation software, 'Create by Vidello', offers you seamless video recording, fast 'drag & drop' editing, pixel perfect video publishing (even 4K resolution). Today is the third day of the launch. Price has risen a bit because the earlybird discount has been reduced... [Read more]

Strategies to Deal with Spam on Google My Business

Spam is not limited only to emails, other digital marketing tools are also influenced by the spammers. One such example is Google My Business where fake listings are created to misuse the service and make money. If you are facing such a situation, the DAC contributor Zoran Dobrijevic has shared four ways you can deal with the Google My Business... [Read more]

‘7 Social Analytics Best Practices of Leading Luxury Brands’ Webinar 1:00 pm EDT

AdWeek is hosting a webinar on ‘7 Social Analytics Best Practices of Leading Luxury Brands: How They Grow and Protect Their Brands’ on Tuesday, April 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Learn best practices luxury brands put in place to wield social influence, enhance and protect their reputation, improve campaign performance... [Read more]

‘10 Common Webinar Mistakes and How to Avoid Them’ Webinar 2:00 pm ET

MarketingProfs is hosting a webinar on ‘10 Common Webinar Mistakes and How to Avoid Them’ on Thursday, March 28, 2019 at 2:00 pm ET. The MarketingProfs team says, “We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly,... [Read more]

Easy Pro Funnels: Ultimate Affiliate Marketing Tool? #ad

The team of Matt Garrett and Tony Marriott have just released new software that will help you sell affiliate products(or your own product.) They call it 'Easy Pro Funnels'. It is a web-based app that makes it easy to build a marketing funnel, including a squeeze page with a click magnet, a delivery page, and an upsell page... [Read more]

‘Using Conversational Marketing to Reel in More Leads’ Webinar 2:00 pm ET

MarketingProfs is hosting a webinar on ‘Ssing Conversational Marketing to Reel in More Leads’ on Thursday, March 21, 2019 at 2:00 pm ET. The MarketingProfs team says, “By the time they arrive on your site, your prospects have already conducted searches, analyzed product reviews, and maybe even *gasp* checked out some of your competitors. Engaging... [Read more]

‘Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool’ Webinar April 4

The eMarketer team is hosting a webinar ‘Content Across the Lifecycle—How B2Bs Use Content as a Marketing and Sales Tool’ on Thursday, April 4, 2019 at 1.00 pm ET. This webinar will be presented by Jillian Ryan, principal analyst at eMarketer, Ted Lesher is the managing director of BrandMaker, Inc. and Lauren Fisher, principal analyst... [Read more]

Snapchat’s US Ad Business to Grow 24% in 2019 [Research]

eMarketer has predicted that Snapchat’s US ad business will grow by 24.3% in 2019. The report states that the company will cross $1 billion in US net ad revenues in 2020. Here are some statistics from eMarketer: Snapchat’s worldwide average daily active user base (DAU) for the app was 186 million in Q4 2018 In 2019, Snapchat’s US monthly... [Read more]

Build list of targeted buyers, Expand your customer base #ad

Most list building methods require you to invest long hours working on adding names to your list. In return,they often give you marginal results. Bryan Winters has created 'List Building 2019 Made Easy', a ready to use training guide, that, he says, can "create profit-driving Mailing Lists and … higher ROI for your marketing efforts easily and quickly."... [Read more]

Eight-Step Guide to Create Effective Pinterest Pins

When it comes to Pinterest marketing, its all about creating effective pins on the network. Creating a pin is quite simple as you just have to select and upload images. Whats helps you win here is creativity. HubSpot contributor Ginny Mineo has shared an eight-step guide to help you easily create effective pis in your Pinterest account. Mineo has... [Read more]

Amazon Blocking Unprofitable Products Ads [Report]

The MSN.com contributor Eugene Kim has published an article highlighting how Amazon is blocking ads for unprofitable products and what we should learn from this. Kim says, “As Amazon steps up its effort to show Wall Street it can generate profits, the e-commerce giant is aggressively blocking money-losing products from advertising on... [Read more]

From KPIs to Voice Search – How to Get Content Marketing Right [Podcast]

The Rank Ranger team has published a new podcast episode titled ‘From KPIs to Voice Search – How to Get Content Marketing Right’ featuring Liraz Postan. The Rank Ranger team says, “In this episode, we welcome content strategist supreme Liraz Postan who: Analyzes the latest trends in content & voice searchBreaks... [Read more]

SQZin Leads machine: Turn any Page Into A Viral Squeezepage #ad

SQZin Leads machine is a simple viral traffic tool anyone can use without needing to create content. The social media giants have such as Facebook, Twitter and LinkedIn have lots of new content every day. Some of it is excellent, and you can feed that content, enhanced with your call to action, etc. to your list or your followers using the 2019 version of SQZin Leads machine... [Read more]

Analyzing the Impact of Google’s March 2019 Algorithm Update

Google’s newest search algorithm update was announced on March 12. Econcultancy contributor Nikki Gilliland has published an article to share the impact of Google’s March 2019 algorithm update. Gilliland says, “According to Search Engine Land’s March update survey (to help determine how sites have been impacted so far),... [Read more]

Strategies to Enhance Your YouTube Video Reach

Popularizing your YouTube video requires a lot more efforts than its creation and publishing. There are several elements that play important role in optimizing your video content. HubSpot contributor Caroline Forsey has shared five YouTube description templates that helped the company make its videos go viral. Forsey says, “Ultimately,... [Read more]

Improve Your SEO Performance with These Recommendations

With the changing search engine algorithms it is important to keep your SEO strategy updated so that your websites and blogs can appear in the desired listings. MOZ contributor Paola-Didone has shared five SEO recommendations to help marketers improve their search engine marketing. Didone says, “Here are the five SEO recommendations that... [Read more]

xPress Funnels: Creates "Done For You" eCom Funnels in 60 Seconds #ad

Setting up an e-commerce site for the first time is no picnic when you do it all yourself. That's why you may want to look into xPressFunnels PRO. This cloud-based software, just released by Glynn Kosky, builds professional, deep, funnels automatically, based on the information you enter... [Read more]

Twitter has 321 Million Monthly Active Users [Statistics]

Twitter is an important social media platform for promoting your products and services. To make us aware on how Twitter has been doing recently, HubSpot contributor Lindsay Kolowich has compiled and 23 remarkable statistics about it. Here are some of the statistics: By the end of 2018, Twitter had 321 million monthly active users.Most (79%) of... [Read more]

Understanding Nofollow & Follow Links

The Nofollow tags tell the search engines to not to list the specified article or blog post in the search results. Google doesn’t crawl the nofollow pages. Ahrefs’ Head of Content Joshua Hardwick has shared an article comparing the Nofollow vs. Follow Links. Hardwick says, “Followed and nofollowed links look identical to the average... [Read more]

‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ Webinar 2.00 pm ET

The Search Engine Journal team is hosting a webinar on ‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ on Wednesday, March 27, 2019 at 2.00 pm ET. The webinar will be presented by Danny Goodwin and Loren Baker. The SEJ team says, “For the last 18+ months, Search Engine Journal has been focused on improving... [Read more]

‘Using Competitive Intelligence to Drive Market Insights, Growth and Conversions’ Webinar 2.00 pm ET

Retail Dive is hosting a webinar on ‘Using Competitive Intelligence to Drive Market Insights, Growth and Conversions’ on Tuesday, March 26, 2019 at 2.00 pm ET. The Retail Dive team says, “Flying blindly is simply not an option for brands in today’s competitive e-commerce environment. Online brands have access to more data than ever... [Read more]

Seven-Steps for Getting Pinterest Followers

It is very important to have significant number of followers on your social media accounts. And to continue increasing the followers you need to keep your social media profiles fresh with creative and authentic content. HubSpot contributor Caroline Forsey has shared seven-steps to help you get genuine followers on Pinterest. Forsey says, “There... [Read more]

Content Marketing Strategy: Top 10 Mistakes Killing Your Success [Podcast]

The Social Media Today contributor Pam Moore has published a new podcast episode titled ‘Content Marketing Strategy: Top 10 Mistakes Killing Your Success’. Moore says, “Check out the 190th episode of the Social Zoom Factor podcast in which we’ll discuss in top ten content marketing mistakes that could be killing your results.... [Read more]

The Rise of Localized Social Marketing [White Paper]

The Industry Dive team has published a new white paper ‘State of the market report: The rise of localized social marketing’. This white paper elaborates tips and strategies to improve your social media marketing efforts. The Industry Dive team says, “Local consumers love to engage with local businesses — especially on social... [Read more]

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