How to Effectively Measure Marketing Campaigns - IM NewsWatch, April 28, 2023

April 28th, 2023 at 11:05 am EDT


 

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Neuroscience and Marketing: How to Hack the Buyer’s Brain [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Neuroscience and Marketing: How to Hack the Buyer’s Brain’ featuring Kenda Macdonald. The SME team says, “Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? Discover how neuroscience can help... [Read more]

How to Effectively Measure Marketing Campaigns [Video]

Semrush has published a new video ‘How to Effectively Measure Marketing Campaigns’ sharing the ways to measure your marketing campaign success. The Semrush team says, “Looking for the best way to measure a variety of facets of your digital marketing campaigns in little to no time? Watch this video to explore best practices when using... [Read more]

E-E-A-T And Your SEO Strategy [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘E-E-A-T And Your SEO Strategy’ featuring Ed Ziubrzynski. The Rank Ranger team says, “That’s what we’re covering today with a man who’s spoken on E-A-T with three E’s at Brighton SEO. He previously managed an SEO campaign that won a global... [Read more]

Siteblow: build websites for local businesses and professions in seconds #ad

Siteblow lets you provide what all professionals (doctors, attorneys, accountants, etc.) and local businesses need, a website to take their message to the public. This brand new AI-Powered website builder can help you create fully-automated high-value websites (and do it in 60 Seconds, according to the creators) for any local organization you can think... [Read more]

Your Guide to Becoming A Social Media Manager

A social media manager is typically responsible for setting the content strategy and driving engagement on a company’s social platforms. Search Engine Journal contributor Jon Clark has published an article on how to become a social media manager. He says, “Becoming a social media manager requires many diverse skills and abilities, and you need... [Read more]

Understanding Client-Side Vs. Server-Side Rendering

Search Engine Journal contributor Dan Tylor has published an article explaining client-side vs. server-side rendering. He says, “Client-side rendering is a relatively new approach to rendering websites. It became popular when JavaScript libraries started integrating it, with Angular and React.js being some of the best examples of libraries used... [Read more]

Abhi Dwivedi just released Marshal, website protection from hackers and bureaucrats #ad

Marshal protects your site from threats like hacking, data theft, and ever-evolving legal and privacy requirements. It can make your websites virtually impenetrable while ensuring 100% legal compliance. You don’t have to be a tech genius to use it; it’s simple for anyone to use. With Marshal, you can ➤ FORTIFY your websites against all... [Read more]

Semrush Lists 37 Best Content Creation Tools & Software in 2023

Right content creation tools can make you a more efficient and effective marketer. Semrush contributor Rachel Handley has published an article featuring 37 best content creation tools and software you should use in 2023. She says, “Check out the content creation tools by category to find apps that support your content marketing strategy. Whether... [Read more]

Copyblogger Highlights 10 Content Marketing Goals

By setting clear goals, you can design and launch content marketing campaigns that deliver results. Copyblogger contributor Sonia Simone has published an article featuring 10 content marketing goals worth pursuing. She says, “Here are 10 of the business goals that drive content marketing at Copyblogger. You might focus on just one or two, or you... [Read more]

Essential Business Tips to Accelerate Your Companies Growth [Video]

Neil Patel has published a new video ‘Essential Business Tips to Accelerate Your Companies Growth’ featuring useful tips to grow business. He says, “Every time I start a company, I find people to put in place that have already done it multiple times before. because your risk of failure are lower, and they already know everything to... [Read more]

AI List Flipper: Publish unlimited locked "Kindle-Like" Flipbooks #ad

Just 3 Clicks, and you have your flipbook. (ChatGPT/ OpenAi will write unique content for you if you choose. Or you can supply content from 7 included sources.)... [Read more]

HubSpot Lists 15 Best Bulk Email Services for 2023

Accurate and timely deliveries are the two things you need to make sure when it comes to email marketing. With the tight email service provider, you can achieve desired results. HubSpot contributor Martina Bretous has published an article featuring 15 best bulk email services for 2023. She says, “A mass email service helps you reach a large audience... [Read more]

The DMI Guide to Customer Experience (CX) [Guide]

Customer experience is one of those marketing buzzwords that has been gaining traction over the past number of years. Digital Marketing Institute has published ‘The DMI Guide to Customer Experience (CX)’. This guide covers the following contents: Introduction Chapter 1: What is Customer Experience (CX)? Chapter 2: Starting Your CX Journey Chapter... [Read more]

Maximize ROI and Lead Gen With This Virtual Events Marketing Formula, May 16 [Webinar]

Virtual events are great for education, global outreach, and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. Digital Marketing Depot is hosting a webinar ‘Maximize ROI and Lead Gen With This Virtual Events Marketing Formula’ on Tuesday, May 16, 2023, at 1.00 pm EDT. The SEL team says, “Join... [Read more]

AI Creatr creates DFY affiliate sites in just seconds #ad

If you want to build a complete affiliate site in just minutes, then you need this new software AI powered software called AI Creatr. It creates an affiliate site in minutes.... [Read more]

Your Guide to Creating TikTok Content

Quality content is the most essential element that powers your social media marketing. You can achieve the desired ROI by publishing the content your audience is looking for. Digital Marketing Institute contributor Pádraig Hanratty has published an article on creating quality content for TikTok. Hanratty says, “New brands entering the market... [Read more]

What is an ADA-Compliant Website? The Complete Guide [Guide]

ADA compliance is short for the Americans with Disabilities Act Standards for Accessible Design. What that means is that all electronic information and technology—i.e, your website—must be accessible to those with disabilities. HubSpot has published ‘What is an ADA-Compliant Website? The Complete Guide‘. Kasia Kowalska says, “Around 1.3... [Read more]

Data Down the Drain? CDPs Bring Value to an Underutilized Asset, May 23 [Webinar]

Economic factors and post-pandemic digital consumption make it imperative for Marketers to have a 360-view of their customers to improve the customer journey and protect their privacy. Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. Digital Marketing Depot is hosting a webinar ‘Data Down... [Read more]

VidProposals 2.0: Make professional proposals to clients using video #ad

If you really want to convert your leads into paying customers, you should stop using Skype and Messenger chat for sending business proposals to your leads. ... [Read more]

Online Reputation Management Playbook [Case]

Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms. MOZ contributor Samantha Heald has published a case study on online reputation management. She says, “Online reputation... [Read more]

How to Maximize and Promote Webinars as Part of your Marketing Plan [Webinar Replay]

Digital Marketing Institute has made available the replay of its webinar ‘How to Maximize and Promote Webinars as Part of your Marketing Plan’. Hannah Scherer says. “Have you already incorporated webinars into your general marketing strategy, or looking for ideas on how to do so? In this webinar, Hannah Scherer of Big Marker talks us... [Read more]

3 Steps To Building A Winning Holistic Search Strategy, May 10 [Webinar]

By removing silos between teams, and finding synergies on how paid and organic search can work together, marketers can maximize digital shelf space. Search Engine Journal is hosting a webinar ‘3 Steps To Building A Winning Holistic Search Strategy’ on Wednesday, May 10, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and... [Read more]

SEO & Content Marketing Trends for 2023

SEO and content marketing go hand in hand. With a strong strategy, you can achieve your business goals by SEO-friendly content. Search Engine Journal founder Loren Baker has published an article featuring SEO & Content Marketing Trends for 2023. He says, “n April 19, I moderated a webinar with Pat Reinhart and Allie Bhutani of Conductor. Reinhart... [Read more]

HubSpot Features 25 SEO Trends to Leverage in 2023

HubSpot contributor Erin Rodrigue has published an article featuring 25 SEO trends to leverage in 2023. She says, “A HubSpot Blogs survey identified the top three challenges of SEO marketing: 1. Algorithm Changes The number one challenge for marketers is keeping up with algorithm changes. That’s unsurprising. In 2021 alone, Google ran more... [Read more]

What is Entrepreneurship? The Ultimate Guide [Guide]

HubSpot has published ‘What is Entrepreneurship? The Ultimate Guide’ explaining entrepreneurship to help anyone build a business. Allie Decker says, “What is entrepreneurship? Simply put, it’s the process of starting or improving upon a business with the goal of making a profit. Communities depend on entrepreneurship for innovation,... [Read more]

Reminder- Harnessing the Power of Customer Data to Stay Ahead of the Competition, April 27 [Webinar]

This is a reminder for the MarTech webinar to be held on April 27, 2023. MarTech is hosting a webinar ‘ Harnessing the Power of Customer Data to Stay Ahead of the Competition’ on Thursday, April 27, 2023. The MarTech team says, “Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion. You’ll... [Read more]

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