MarTech has published a new report ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers stay up to date and learn about new and better features in the latest generation of email technology. The MarTech team says, “This 51-page report examines the market for Email Marketing Platforms and the considerations involved... [Read more]

Influencer marketing is about product placement or endorsement on social media networks through an influencer. Digital Marketing Institute has published ‘Influencer Marketing: The Ultimate Guide’. Lyndsey Hall says, “Just think about the influencer superstars in this realm – the Kardashians who smash social media on a regular... [Read more]

A strong SEO strategy helps you grow your website’s traffic from organic search results. Ahrefs contributor Mateusz Makosiewicz has published an article elaborating the SEO process in a nutshell. He says, “Here are the four steps of the SEO process: 1. Get your technicals right Technical factors can impact your rankings or even prevent your... [Read more]

ClickDesigns makes logos, e-book covers, web graphics and that’s just the beginning. And you don’t have to be an expert to use it. Now you can create amazing graphics and designs for blogs, websites, sales funnels & site builders in as little as 60 seconds. Use your stunning logos, box shots, covers, reports, digital mockups, product... [Read more]

Merkle contributor Jennifer Horner has published an article highlighting the role of content in 2022 holiday preparation. Stating why content is important, she says, “As shoppers are looking for the perfect gifts to give loved ones, your constant and transparent communication could be the deciding factor for their loyalty and purchase. Later in... [Read more]

Rank Ranger has published a new podcast episode ‘Five Steps to Create a Harmonic Marketing Campaign Powered by SEO’ featuring Joseph Kahn. The Rank Ranger team says, “Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with... [Read more]

Search Engine Journal has published a new e-book ‘Winning at Retargeting: Tips to Reconnect & Convert’. The SEJ team says, “Winning At Retargeting: Tips To Reconnect & Convert, authored by Sean Johnston and Tori Holland, digital advertising experts from Closed Loop, highlights the best practices you need to know to drive the... [Read more]

ReviewReel was launched yesterday. And in the first day, over 250 copies were bought by marketers eager to take advantage of its singular capabilities. We were among the buyers, investing in the bundle of all the upgrades along with the basic version. It will make our product reviews more helpful, we hope, as well as easier to produce. If you’re... [Read more]

You can maximize your online sales by streamlining the customer journey and optimizing your site’s technical aspects. Search Engine Journal founder Loren Baker has shared five search optimization techniques to help you drive more online sales. He says, “In this article, you’ll find five essential ways you should optimize your ecommerce website... [Read more]

A mix of quality content and SEO is the key to achieving higher rankings in Google search. Search Engine Journal contributor Chuck Price has shared five proven ways to increase your Google rankings. He says, “If you want to boost sales and conversions by taking your website to the first page of Google, here are five steps you should take. 1.... [Read more]

By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that... [Read more]

VidEvolve is the world’s only multi-purpose interactive video creator for all your video marketing needs. VidEvolve creates interactive videos that you can use anywhere (or sell to others) in just 3 easy steps... [Read more]

Digital Marketing Institute has published a new e-book ‘How to Create Great Digital Marketing Content’. Kelsey Jones says, “Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and... [Read more]

Barry Schwartz has published a new video ‘Google NYC SEO Meetup 2022’. He says, “The folks at Google Search organized an SEO meetup at the Google NYC office on June 27, 2022. This features about 50 SEOs organized by Google’s Daniel Waisberg. Danny Sullivan from Google spoke, Glenn Gabe from G-Squared Interactive spoke and I Interviewed... [Read more]

Contentsquare has published the ‘2022 Digital Experience Benchmark Report’. Download this report to explore the following: Insights into where you fall within your industry’s competitive landscape Expert analysis and guidance to improve your digital CX and help your brand stand out Strategic data to help you make informed updates... [Read more]

The Metaverse is the topic of conversation in many circles: marketing, pop culture, politics, the academy, etc. With NFTVerse, you can start marketing in the Metaverse, this emerging enhanced version of the internet where virtual items (virtual reality, virtual currency, virtual art, virtual experiences, etc.) become "real".... [Read more]

Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to another. Backlinks to your website are a signal to search engines that others vouch for your content. Semrush contributor Kelly Lyons has shared 11 useful strategies to get more backlinks. She says, “In this article, we’ll cover 11 ways... [Read more]

Influencer marketing helps businesses easily reach their target audience and promote their products and services. To achieve success, it is important to choose the right influencers. HubSpot contributor Caroline Forsey has listed 130 Instagram influencers you need to know about in 2022. She says, “Here, we’ve cultivated a list of the most popular... [Read more]

Website migration is a serious affair. In this process, you may face issues such as losing ranks on search engines or completely losing parts of your website. Semrush contributor Nikolai Boroda has published the Semrush website migration checklist. She says, “Migration implies serious changes. It’s a challenging process, and you need a really... [Read more]

As people consume more and more videos, these videos have become more and more useful in selling to people. Videos have the potential to make a deeper impression on people than just words. So marketers produce more and more videos. It has become a war of escalation. That's why you need InstaWrapper... [Read more]

You know your target audience. You’ve crafted marketing and sales videos to make your solution for their challenges shine. But how do you know that your message is being seen by the right buyers and that they’re actually engaging with it? Content Marketing Institute is hosting a webinar ‘Using Engagement Data in Your B2B Video Marketing’... [Read more]

HubSpot has published ‘The HubSpot Blog’s 2022 Video Marketing Report’ based on data from 500+ video marketers. The HubSpot team says, “More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products,... [Read more]

Social media platforms fuel the growth of small business enterprises. With flexible budget options, small businesses could promote their products and services on social media. HubSpot contributor Martina Bretous has shared five social media tips and tools every small business needs. She says, “The key difference is that a small business is likely... [Read more]