How To Optimize Your Responsive Search Ads - IM NewsWatch Newsletter, November 25, 2021

November 25th, 2021 at 7:09 am EDT


 

IM NewsWatch

Marketer’s Playbook For Delivering Performance And Privacy

Jonathan Meltzer, Director of Ads Marketing, Measurement and Platforms at Google has published ‘Marketer’s Playbook For Delivering Performance And Privacy. He says, “We’ve updated our privacy and performance playbook with the latest Google ads and measurement solutions to help you get ready for these privacy shifts and drive strong performance. We’ve... [Read more]

3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022 [Webinar Replay]

Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. BigMarker has made available the replay of its webinar ‘3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022’. Watch this webinar replay to learn: The importance of centralizing work in one... [Read more]

The Ultimate Social Media Intelligence Kit: Case Studies For Every Industry [E-book]

Digital Marketing Depot has published a new e-book ‘The ultimate social media intelligence kit: case studies for every industry’. The DMD team says, “In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. Get a free copy of ‘The... [Read more]

Minute Kit: 7 Content-filled product funnels in under 1 minute #ad

Cindy Donovan just released Minute Kit that lets you profit by selling high converting digital products: ❌ Without creating a product ❌ Without any technical challenges ❌ Without writing & designing sales pages ❌ Without creating & sending mails to promote offers ❌ Without expensive hosting or software ❌ Without depending on marketing... [Read more]

Tips To Optimize Your Responsive Search Ads

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Search Engine Land contributor Corey Patterson has shared four ways to optimize your responsive search ads. She says, “Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since... [Read more]

Here’s Why Email Is More Important Now

Email is one of the most trusted marketing tools. Effective email marketing helps you stay close to your audience and inform them about your products and services. Search Engine Lan team has shared 10 reasons why email is more important than ever. The SEL team says, “Email is a powerful marketing tool. And email with signatures can be a great... [Read more]

Your Guide To Improving Low-Value Content

A low-value content is the type of content that is already present on the internet and rewritten changing formats and using synonyms. Vertical Leap contributor Kerry Dye has published a 9-step guide on how to improve low-value content. She says, “Value is the most important quality search engines and users both want to see from your content.... [Read more]

Coming tomorrow: The Best Black Friday Sale Ever Webinar #ad

We mentioned yesterday the Omar Martin is holding a webinar tomorrow (Thanksgiving) evening to introduce his The Best Black Friday Sale Ever. Martin has curated a number of his best-selling products and is offering a package of products at 95% off their regular prices.... [Read more]

Five Ways To Upgrade Your Facebook Marketing Strategy

Facebook has remained at the center when it comes to social media marketing. With the right Facebook promotional tactics, you can take your business to the next level. Social Media Examiner contributor Anna Sonneberg has shared five tips to help you upgrade your Facebook marketing strategy for 2022. She says, “In this article, you’ll discover... [Read more]

CMI Shares 8 Fresh Content Types For 2022

By instilling variety and freshness in your content you can make it more appealing. There are several ways an idea can reach your audience. Using different formats, you can aim to reach your marketing goals. Content Marketing Institute contributor Irina Weber has shared eight content types for marketers to use in 2022. She says, “Now that you’ve... [Read more]

2021 Content Marketing Trends [Infographic]

Content marketing continues to evolve year over year. With the introduction of new technologies and ideas, this form has been scaling newer heights. Business 2 Community contributor Jomer Gregorio has shared an infographic ‘Content Marketing Trends 2021’ highlighting major 2021 content marketing trends. He says, “As of October 2021,... [Read more]

Endless Profits, a marketer's dream #ad

If you have been working online for any length of time, you know that a dozen new products are released every day, each promising to build your online income, usually promising the results won't be a "flash in the pan". Basically, they promise Endless Profits... [Read more]

LinkedIn for B2B Marketers [Guide]

When it comes to B2B marketing, connecting with the right people is far more important than connecting with a lot of people. LinkedIn is a great platform to reach your B2B marketing goals. Orbit Media’s Andy Crestodina has shared a comprehensive article ‘LinkedIn for B2B Marketers’ with tips for profiles, promotion, and posting. He... [Read more]

LinkedIn Content Strategy: Post Ideas for Growth [Video]

By publishing your content and advertising on LinkedIn, you can expand your business among specific communities. Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ to help you craft your own LinkedIn content strategy. The SME team says, “Need a better strategy for your LinkedIn posts?... [Read more]

Semrush Shares 5 Tips on Article Writing

Quality content helps you grow your website audience. By publishing useful articles, you can continue to get the return visitors improving your site rankings in the Google Search. Semrush contributor Connor Lahey has shared five useful tips to write great articles. He says, “We’ve compiled our top five tips for good SEO article writing, as well... [Read more]

Stacker: Affiliate Marketing Turbocharged, coming tomorrow #ad

Stacker 2.0, being released tomorrow by Bryan Winters, is the world's first ever app to generate what he calls Smart Pages. Smart Pages are his proprietary high-tech version of the classic affiliate "bonus page", the kind used in every launch by top gurus to continue their stellar results.... [Read more]

Ultimate Guide to On-Page SEO Techniques [Guide]

According to MOZ, on-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. iloveseo.com contributor Brian Harnish has published ‘Ultimate Guide to On-Page SEO Techniques’. She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of... [Read more]

Improve Your SEO Performance with These Metrics

SEO is a process that requires constant research. By considering some important metrics such as keywords, traffic generation, conversion etc., you can get desired results from your SEO efforts. Ahrefs contributor Michal Pecánek has published an article highlighting 10 SEO metrics that actually matter. He says, “If you ask SEOs what data they... [Read more]

The Best Social Media Platforms for Advertising [Video]

Neil Patel has published a new video ‘The Best Social Media Platforms For Advertising, Choosing the Right Ad Platform For Your Brand’to help marketers effectively advertise on social media. He says, “I’m getting super creative on how I do growth, and I always have been. It’s just the way my mind works. The typical strategies... [Read more]

The Crypto Underworld: Start a profitable low-cost crypto online business #ad

As we announced yesterday, The Crypto Underworld has launched. Using detailed videos, it trains you to build an online income by buying and selling crypto items. If you have been considering this marketplace, here is detailed information about the training you will receive.... [Read more]

Five Tips to Improve Your SEO

Your SEO strategy needs constant observation and changes. By adopting the latest and most appropriate tactics, you can make the most from it. WTF is SEO contributor Shelby has shared five useful strategies to strengthen your SEO strategy. . She says, “Today, we’ll go through five steps you can take immediately to see improvement in your search... [Read more]

Optimizing Your Video Content For YouTube SEO

YouTube is synonymous with video today. Video content is created with the sole objective of publishing it on YouTube. By taking care of the SEO elements, you can make the most from your video content. Search Engine Journal contributor Sam Hollingsworth has shared some useful tips to escalate your YouTube SEO from basic to advanced. He says, “Use... [Read more]

ContentRev Summit, December 15

Content Marketing Institute is hosting the ‘ContentRev Summit’ on Wednesday, December 15, 2021. The CMI team says, “Join us on December 15 for ContentRev Summit where we’ll teach you how to prove the value of content on bottom-line success. We’ve invited leading content marketers to share their insights on topics like sales enablement,... [Read more]

WordPress SEO for Enterprise: Top Tips & Best Practices [Podcast]

Search Engine Journal has published a new podcast ‘WordPress SEO for Enterprise: Top Tips & Best Practices’ to help you improve your WordPress performance. The SEJ team says, “For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital. This podcast is for you if you want to stay ahead of the... [Read more]

Your Guide To LinkedIn Prospecting Messages

LinkedIn is a great platform to connect with professionals from your own domain. It helps you to increase your knowledge and grow your business. HubSpot’s Emma Brudner has published a useful article on writing LinkedIn prospecting messages. She says, “LinkedIn provides access to an ocean of prospects and some valuable insight into what makes... [Read more]

What is Flat Rate Pricing? [Answered]

A flat fee or flat rate refers to a pricing structure that charges a single fixed fee for a service, regardless of usage. HubSpot contributor Erin Rodrigue has published an in-depth article on flat-rate pricing. She says, “If you price things correctly, a flat rate will cover the direct and indirect costs with a healthy profit leftover. But... [Read more]

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