How To Create A Strong Content Project? - IM NewsWatch Newsletter, November 2, 2021

November 2nd, 2021 at 7:47 am EDT


 

IM NewsWatch

Are you New to Instagram and Not Sure What to Say? [Video]

How to start posting on different social networks is one of the most common questions every new social media user faces. To help you deal with Instagram entry, Sue B. Zimmerman has published a new video ‘Are you New to Instagram and Not Sure What to Say?’ explaining how to make your initial posts. She says, “Are you New to Instagram... [Read more]

Here’s Why Your Google Ads Aren’t Showing

Advertising on Google helps you extend your online reach and make more sales online. By tapping in the most popular ad formats, you can make the most of your advertising efforts. Koozai contributor Ellie Spinks has published an article highlighting 10 reasons your Google ads aren’t showing. She says, “Looking for your ad but can’t seem to... [Read more]

How To Create A Strong Content Project?

Today, content has several varieties. And we wish to achieve excellence in any of the content variety that we create. It can be possible with a clear plan and a strong idea. Content Marketing Institute contributor Ann Smarty has shared three pre-launch steps to make your content project stronger. She says, “This guide covers three key steps to... [Read more]

Prime: 7-In-1 Multi-Channel Traffic App #ad

Prime is a multichannel marketing application for bringing traffic to your site to grow your business. It contains the best collection of cross-channel marketing tools giving you 7 ways of generating traffic: 1. Messenger Chat BOT Marketing Tools 2. Email Marketing Tools 3. SMS marketing Tools 4. Social Media Marketing Tools 5. Push Notification Marketing... [Read more]

Visual Storytelling Summit, November 3-4

Content Marketing Institue is hosting the Visual Storytelling Summit on November 3-4, 2021. This free event will cover video, visual storytelling, creative collaboration, creating improved digital experiences, and more. The CMI team says, “We’ll be featuring an encore performance of Amy Balliett’s Content Marketing World session “The Critical... [Read more]

Keyword Research for SEO: Best Practices & Top Tips, November 3 [Webinar]

Effective keyword research process helps you achieve targeted traffic to your website. It also helps you in creating content that can help you score high in SEO. Without a solid keyword strategy and deep understanding of your audience, your keywords are simply words on a webpage. Search Engine Journal is hosting a webinar ‘Keyword Research for... [Read more]

Email is 50 years old, and still where it’s @ [Google Blog]

Email turns 50 this month. It has been one of the most powerful tools we have ever had. It has simplified our lives and being marketers, we are the ones who have utilized emails most often. Dominic Smith, Content Lead at Google Workspace has published this must-read article titled ‘Email is 50 years old, and still where it’s @’. He says,... [Read more]

Scroll N Bank: free traffic from a 2.45 Billion user database #ad

Art Flair, Pallab Ghosal, and Ram Rawat are launching new SaaS software, Scroll N Bank, designed to bring you free traffic from the only 2.45 Billion user database in the world, Facebook. Flair, Ghosal, and Rawat say: “This new Push-Button App Exploits An Untapped 2.45 BILLION User Free Traffic DataBase & Makes Us $297 Per Client In 60 Seconds... [Read more]

Semrush Lists 35 Google Analytics Insights

Semrush contributor Michelle Ofiwe has published an article listing 35 insights that Google Analytics can give you about your website. She says, “In Google Analytics, a metric is a single, measurable piece of data. Metrics can appear in sums or ratios. Some common Google Analytics metrics include pages per session, screen views, bounce rate, and... [Read more]

Steps to Prepare for GA4 Switchover

The Google Analytics 4 (GA4) platform has been with us for almost a year now. It has been loaded with numerous features to help you improve your website performance. Builtvisible contributor Gary Stubbenhagen has published a comprehensive article on preparing for the GA4 switchover. He says, “Google Analytics 4 (GA4) turns a year old in just a... [Read more]

Creating Favorite Content: Stealable Ideas For Better Video Marketing, November 3 [Webinar]

For many marketing teams in the digital-first world, video has crossed over from nice-to-have to must-have content status. But just having video content isn’t enough. With so much information available online, it also needs to stand out and be hyper-relevant if you’re going to grab and hold your buyers’ attention…and keep them from checking... [Read more]

Research Daemon: Don't spend a fortune outsourcing your content #ad

Content is the one thing that bloggers, website owners, social media influencers, product owners, and even affiliate marketers never have enough of. Because good content attracts people to your site or social media accounts. You must have that traffic to build your sales today and your long-term business for tomorrow.... [Read more]

Your Guide to Investing in SEO

SEO is the backbone of any business today. It helps you move beyond barriers to attract more and more customers and get more sales done. MOZ contributor Daniel Marks has published a detailed article titled ‘How to Invest in SEO’ to help you make the most of your SEO efforts. He says, “This post will not cover what SEO work is actually... [Read more]

TechBullion Shares 7 E-commerce Video SEO Tips

Whatever your business may be, the inclusion of quality video content helps you boost it. In e-commerce too, you can grow your sales with video integration. TechBullion contributor Luke Fitzpatrick has shared seven e-commerce video SEO tips. He says, “Research suggests that video search results have a 41% higher CTR and they are 50% more likely... [Read more]

Top 9 SEO KPIs You Should Track

SEO key performance indicators (KPIs) are useful in identifying problems with your website and resolving them for better SEO performance. Conductor contributor Allie Bhutani has shared nine SEO KPIs to track for better website performance. She says, “You might consider using the following list of some of the most important SEO metrics for how... [Read more]

Kiire manages and grows your Instagram account using AI #ad

Abhi Dwivedi has just released a brand new Instagram automation app called Kiire. Growing Instagram accounts is a very time-consuming process. You need to: Create content and Stories to get organic reach, Answer tons of messages and comments every single day, and a lot more.... [Read more]

Ahrefs Shares 180+ SEO Terms and Definitions

SEO is an endless journey. You need to keep yourself abreast of what is happening with search engines and content marketing to achieve SEO success. Ahrefs contributor Si Quan Ong has shared 180+ SEO terms and definitions you should know. HE says, “You’ve probably noticed that there’s a lot of jargon and abbreviations in SEO. So we curated... [Read more]

NYTimes on Google and Facebook’s Ad Empires

The online advertising landscape has transformed how businesses promote and sell their products and services. The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’. She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless... [Read more]

The Social Media ROI Playbook [E-book]

With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created, and 694,000 videos viewed on TikTok. Digital Marketing Depot has published ‘The Social Media ROI Playbook’ to help you improve your social media marketing performance. The DMD team says,... [Read more]

The Loci Cycle live workshops today #ad

Chris Munch and Jay Cruiz have released The Loci Cycle. It is a multi-faceted piece of marketing software that will aid in many marketing scenarios. For example, it’s reported over 1/3 of search results contain Google’s “Image Box” and the Image Box appears around ‘up top’ (above the fold) 75% of the time..... [Read more]

PPC Campaign Launch Checklist [E-book]

Digital Marketing Depot has published a new e-book ‘PPC Campaign Launch Checklist’ to help you start working on your PPC campaigns. The DMD team says, “Launching and managing a successful digital advertising campaign takes time and planning; this primer will help orient you along the way. Key areas covered: Audience and Goals Channel... [Read more]

3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022, November 9 [Webinar]

Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months, and prepare for a comeback by embracing marketing agility. Search Engine Journal is hosting a webinar ‘3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022’ on Tuesday, November 9, 2021. The Martech team says, “Agility... [Read more]

How to Build a Better Marketing Relationship?

A strong and transparent relationship with your customers can help you strengthen the trust factor resulting in better sales. Merkle contributor Jill Hartling has shared six steps to building better marketing and IT relationship. She says, “Although it can seem frustrating, there are steps that can be taken to help ensure that the product delivered... [Read more]

Your Guide to Using Instagram Reels Ads

Instagram has created a new pool of opportunities for businesses and marketers to grow their businesses. Newly launched features like Reels also allow you to advertise and meet your ROI target. Social Media Examiner’s Corinna Keefe has published a comprehensive guide on getting started with Instagram Reels. She says, ” Instagram is pushing... [Read more]

Improving YouTube SEO with Analytics

When it comes to getting your video content indexed in the search results, it is important to attach relevant keywords to your video content. Apart from this, in-depth analytics can also help you get better video views. Yoast contributor Phil Nottingham has published a free guide ‘YouTube SEO: How to use analytics for your video strategy’... [Read more]

Facebook Ad Analysis and Automation: Save Time and Money [Video]

If you are spending too much time analyzing your Facebook ads and want to learn how often you should check in on your Facebook ads performance – here is a video published by Social Media Examiner. In this video, Facebook ads expert Tara Zirker shares a time-saving process for successfully managing your campaigns in just one day a month. You’ll... [Read more]

Importance of Understanding Your Audience [Podcast]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

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