How Digital Marketing Will Change in 2021 - IM NewsWatch Newsletter, March 23, 2020

March 23rd, 2021 at 6:31 am EDT


 

IM NewsWatch

Tuesday, March 23, 2021

TikTok Content: Creating Videos the Algorithm Loves [Video]

Social Media Examiner has published a new video ‘TikTok Content: Creating Videos the Algorithm Loves’ to help marketers create attractive TikTok video content. The SME team says, “Want more exposure on TikTok? Wondering how to get your TikTok videos onto the For You page? Video expert Matt Johnston shares how to optimize your videos... [Read more]

Six Steps to Optimize Your Facebook Business Page for Updates

Social Media Examiner contributor Naomi Nakashima has shared a six-step process to help you optimize your Facebook business page for the latest updates. She says, “Facebook first announced this new layout during F8 in 2019, promising to de-emphasize the primary news feed and bring privacy and connections to the forefront, and started rolling... [Read more]

Mobile vs. Desktop Usage In 2020 [Study]

Perficient has published the results of a study titled ‘Mobile vs. Desktop Usage In 2020’. This study is a comprehensive review of mobile versus desktop usage on the web. Eric Enge says, “Mobile devices drove 61% of visits to U.S. websites in 2020, up from 57% in 2019. Desktops were responsible for 35.7% of all visits in 2020, and... [Read more]

AIWA training starts at 10 AM EDT; website build software for all #ad

The internet is growing; that’s common knowledge. But do you know how rapidly it is growing? Every day, over 547,200 websites are created. That’s a remarkable business opportunity that AIWA helps you profit from. Why? Well, about 30% of new sites are built by freelance website designers and agencies, setting up these sites as a service offering... [Read more]

How Geofencing Marketing is Driving Hyper Personalization in 2021, March 24 [Webinar]

Search Engine Journal is hosting a webinar ‘How Geofencing Marketing is Driving Hyper Personalization in 2021’ on Wednesday, March 24, 2021 at 2.00 pm ET. The SEJ team says, “Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI? Register now for... [Read more]

How Long Does SEO Take? [Answered]

Jeremy Knauff of Search Engine Journal has published an article answering this question. He has highlighted the impact of competition, inbound links, and content on SEO performance. He says, “Figuring out how long your SEO will take comes down to first evaluating the data behind these three variables, beginning the work and evaluating how quickly... [Read more]

How Digital Marketing Will Change in 2021 [Video]

Neil Patel has published a new video ‘How Digital Marketing Will Change in 2021’ describing how the digital marketing is going to take shape this year. He says, “2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly,... [Read more]

ProfitSend: New Cloud-Based Autoresponder for online marketers #ad

Traditionally, autoresponders sent out emails to designated people. ProfitSend does more. Besides sending emails, it can send SMS messages and it can do lead generation through social media posts. Besides that, typical autoresponders charge a monthly fee; during launch week (through this Friday), ProfitSend charg4es only a one-time fee That’s... [Read more]

Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]

Search Engine Journal has published a new podcast episode ‘Google Ads Smart Matching “Bug” & Digital Marketing News’ featuring Greg Finn, Jess Budde & Mark Saltarelli. This podcast covers the following: Google Ads Tests Smart Matching Billion Ads Blocked, Says Google’s Ads Safety Report Take of the Week ICYMI Lightning Round. Google... [Read more]

Avoid These Black Hat SEO Techniques

Shortcuts could be harmful sometimes. The black hat SEO tactics are heavily penalized by Google. So you need to make sure that such tactics do not tempt you. Search Engine Journal’s Jon Clark has published an article highlighting 17 black hat SEO techniques that can harm an SEO campaign. He says, “Google is good at identifying and penalizing... [Read more]

SEJ Shares 11 Stellar Content Marketing Examples

Content marketing is one of the most important parts of your marketing strategy. With creativity and out-of-the-box thinking, you can continue to achieve better content marketing results. Search Engine Journal’s Julia McCoy has shared 11 stellar content marketing examples to inspire your digital marketing strategy. She says, “Here are 11... [Read more]

Breeze Funnels: DIY Marketing funnels for small businesses #ad

Serial product developer Venkata Ramana has just released his latest software, Breeze Funnels. It creates a brand new, unique type of sales funnel that he has worked with an underground group of marketers to beta test. It's now ready for all online marketers to put it to use... [Read more]

20 Common SEO Myths Debunked

Search Engine Journal contributor Helen Pollitt has published an article explaining what SEO myths are. Further, she talks about 20 common SEO myths. She says, “Sometimes an SEO technique can be written off as a myth by others purely because they have not experienced success from carrying out this activity for their own site.   It is important... [Read more]

Proven Local Marketing Strategies to Drive Customer Experience & ROI, March 24 [Webinar]

Search Engine Journal is hosting a webinar ‘Proven Local Marketing Strategies to Drive Customer Experience & ROI’ on Wednesday, March 24, 2021 at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored Search Engine Journal webinar. Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven hyperpersonalized... [Read more]

Keys to Creating Great Webinar Content, March 24 [Webinar]

Content Marketing Institute is hosting a webinar ‘Keys to Creating Great Webinar Content’ on Wednesday, March 24, 2021 at 2.00 pm ET. The CMI team says, “A great webinar doesn’t just deliver a presentation, it tells a compelling story. Regardless of format, successful webinars deliver engaging content experiences that help audiences... [Read more]

Rewardsly: Create rewards programs for local and online merchants #ad

This new SaaS tool is easy to use (it's point-and-click) and is designed both for online businesses and for physical stores. Plus, it comes with a Commercial License. Use it for your own business, or for client businesses, or both... [Read more]

Five Strategies to Strengthen Your Content Marketing Strategy

A strong content marketing strategy enables you to increase your return on investment by growing customers and making more sales online. TechBullion.com has shared five tips to improve your content marketing strategy. The TechBullion.com team says, “To improve your content strategy, follow these simple and evergreen marketing tips. Stick to a... [Read more]

Semantic SEO & Technical SEO: Everything You Need to Know

A Semantic SEO page includes knowledge panels, search carousels filled with entities, featured snippets that may answer questions about the entities that may appear in a query, related questions, related entities, and more. And, Technical SEO is the framework that makes it easier for search engines to crawl, index, and rank your website. Go Fish Digital’s... [Read more]

Six Steps to Find Influencers in Your Niche

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and... [Read more]

Kevin Fahey: The Essential 8, his top 8 marketing products #ad

The Essential 8 Combo Package consists of 8 of Kevin Fahey's most recent and best selling information marketing products. Our training is loved by over 25,000 customers including many top marketers and industry leaders... [Read more]

Improve Your Marketing Performance by Tracking These Metrics

Ahrefs contributor Marc Thomas has published an article highlighting 25 marketing metrics we should be tracking. He says, “A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources... [Read more]

Digital Video Marketing [Video]

Content Marketing Institute has published a new video titled ‘Digital Video Marketing’. In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced. This video covers the following: In the lab: Why digital video matters... [Read more]

24+ Must-Read Marketing Books

Content Marketing Institute contributor Ann Gynn has shared a list of 24+ must-read marketing books. She says, “To celebrate Women’s History Month, CMI shares our community’s book recommendations every content marketer should read written or co-written by women. Their input created this list of over two dozen books. I’ve grouped the recommendations... [Read more]

Your Digital Marketing Problems – Solved! [Video]

Exposure Ninja‘s Tim Cameron has published a new video titled ‘Your Digital Marketing Problems – Solved!’ highlighting common digital marketing problems and their solutions. He says, “Bring your website for feedback/live digital marketing strategy, come and share your opinions, or just watch along and learn digital marketing!... [Read more]

eCommerce in a “Cookieless” World [Report]

Affiliate Summit has published a new report titled ‘eCommerce in a “Cookieless” World’. The Affiliate Summit team says, “It’s already happening — Apple’s Safari and Mozilla Firefox have given third party cookies the boot, with Google Chrome racing to phase them out by 2022. What does this mean for eCommerce? How does... [Read more]

Every Metric Is A Vanity Metric [Video]

MOZ has published a new episode of the Whiteboard Friday episode ‘Every Metric Is A Vanity Metric’ featuring Dr. Peter J. Meyers. The MOZ team says, “Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s... [Read more]

How to Prioritize SEO Initiatives for Greatest Business Impact, April 14 [Webinar]

Search Engine Journal is hosting a webinar ‘How to Prioritize SEO Initiatives for Greatest Business Impact’ on Wednesday, April 14, 2021 at 2.00 pm ET. The SEJ team says, “Join this sponsored webinar as Ajay Rama of iQuanti shares how to manage your SEO program more effectively. In this presentation, you will learn: How to identify... [Read more]

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