How B2B Marketers Are Refining Content Strategy for the AI Era - IM NewsWatch, May 1, 2025

May 1st, 2025 at 7:17 am EDT
Internet Marketing NewsWatch
Thurssday, May 1, 2025

Location, Location, Location! Challenges and Opportunities in Geo Experimentation [Video]

Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’. The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the... [Read more]

Marketing on LinkedIn: What you need to know [Guide]

MarTech has published a new guide, ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together... [Read more]

SEJ Shares 11 Website Auditing Lessons

Website auditing is the process of evaluating a site’s performance, SEO, and user experience to identify improvement areas. Regular audits ensure optimal functionality, security, and visibility in search engines. Search Engine Journal contributor Olga Zarr has published an article featuring 11 lessons learned from auditing over 500 websites. She says,... [Read more]

WP AI Engine builds profitable funnels, rank-ready blogs, sends emails #ad

WP AI Engine is a groundbreaking, comprehensive tool for WordPress that: automatically generates self-updating blog content [Read more]

The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era [Report]

The future of B2B content is driven by data-informed storytelling and hyper-personalization, aimed at building deeper client relationships. Interactive formats and thought leadership will play key roles in capturing attention and driving conversions. MarketingProfs has published a new report, ‘The Future of B2B Content: How B2B Marketers Are Refining... [Read more]

Social media brand safety in 2025: A new era in content moderation [Report]

Social media brand safety ensures that a brand’s content and ads appear in appropriate, non-harmful environments. Protecting reputation and consumer trust, it is vital for maintaining credibility in an unpredictable digital landscape. EMARKETER Inc. has published a report, ‘Social media brand safety in 2025: A new era in content moderation’. Paul... [Read more]

Forrester On The Future Of Digital Experiences

The future of digital experiences lies in immersive, personalized interactions powered by AI, AR/VR, and real-time data. As technology evolves, users will demand seamless, intuitive interfaces that anticipate needs and enhance everyday life. Forrester Analyst Aurelie L’Hostis has published an article on the future of digital experience. She says,... [Read more]

ChannelBuilderAI: stunning, 100% unique faceless videos & channels #ad

ChannelBuilderAI lets you tap into a growing video trend, "Faceless Videos"; that is, videos without a person appearing in the video.... [Read more]

How are web standards made? [Podcast]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How are web standards made?’. The GSC team says, “Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn... [Read more]

Building the AI feedback loop for PPC [Guide]

Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global... [Read more]

Forbes Shares 20 Facts And Figures To Know When Marketing To Women

Forbes contributor Krystle M. Davis has published an article featuring 20 facts and figures one should know when marketing to women. She says, “Women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand... [Read more]

Spotify made $13 billion. You made nothing. Get Audora AI. #ad

Would you like to host an app like Spotify? Check out Audora AI. Why? Imagine hosting your own app like Spotify. Sounds interesting, right? Well, it's possible with Audora AI.... [Read more]

WordPress Robots.txt: What Should You Include? [Answered]

The WordPress robots.txt file guides search engine crawlers on which parts of a website to index or ignore. Proper configuration helps improve SEO by controlling crawler access and optimizing site performance. Search Engine Journal has published a new article answering the question ‘WordPress Robots.txt: What Should You Include?’. Alex Moss... [Read more]

CMI Shares Seven Neuro-Writing Tips for Persuasive Content

Persuasive content is essential for capturing attention, building trust, and motivating audiences to take action. It combines emotional appeal, credibility, and clear messaging to effectively influence decisions. Content Marketing Institute contributor Olesia Filipenko has published an article featuring seven neuro-writing tips for persuasive content... [Read more]

What Does The Market Research Industry Make of AI and Synthetic Data? [Report]

Digital Marketing Depot has published ‘What Does The Market Research Industry Make of AI and Synthetic Data?’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being... [Read more]

Viral Valet delivers Unlimited Viral traffic on demand #ad

Viral Valet gets you unlimited viral video traffic without creating videos. In fact, by using it, you can get free, targeted viral traffic from Instagram, Facebook, YouTube, and TikTok using other people's videos.... [Read more]

Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries, May 21 [Webinar]

With rising expectations for seamless, relevant, and personalized experiences across channels, it’s never been more important for organizations to deliver on the promise of truly omnichannel engagement. Digital Marketing Depot is hosting a webinar, ‘Secure, Scalable Omnichannel Engagement—For the Most Demanding Industries’ on Wednesday,... [Read more]

SME Reveals Instagram Stories Strategy for 2025

Using Instagram Stories for marketing allows brands to share engaging, time-sensitive content that boosts visibility and audience interaction. Features like polls, swipe-up links, and stickers help drive traffic and encourage real-time engagement. Social Media Examiner has published an article revealing an Instagram Stories strategy for 2025. Michael... [Read more]

Building AI Agents: How to Get Started [Guide]

Building AI agents involves designing systems that can perceive, reason, and act autonomously to achieve specific goals. These agents integrate machine learning, natural language processing, and decision-making algorithms to interact intelligently with their environment. Social Media Examiner has published a guide, ‘Building AI Agents: How to... [Read more]

Blox Ultimate (BLX-U): All your old content still makes you money #ad

Imagine letting BLX-U (a.k.a. Blox Unlimited) transform everything you've ever created—every post, video, email, and review—into a continuous stream of income. Even if the product you once promoted is obsolete, your content remains profitable.... [Read more]

Maximize Creative Impact Across Channels, May 20 [Webinar]

Creative optimization is increasingly essential to campaign performance—but many advertisers are still using outdated tools and fragmented workflows. As customer journeys grow more complex, marketers need new strategies to scale production, test effectively, and manage creative from start to finish. Adweek is hosting a webinar,’ Maximize... [Read more]

Strategies To Strengthen Content Marketing With AI

AI in content marketing enhances personalization, automates creation, and optimizes engagement. It helps brands deliver data-driven, high-quality content at scale. MOZ contributor Caitlin Hathaway has published an article featuring useful tips to use AI for achieving content marketing success with a small team. She says, “In this post, I’ll... [Read more]

How to Get More Views on TikTok – 18 Ways to Grow your Audience [Video]

The latest ‘HubSpot Marketing’ video is titled ‘How to Get More Views on TikTok – 18 Ways to Grow your Audience’. The HubSpot team says, “Want to double your TikTok views and build a loyal audience that sticks around? In this comprehensive guide, I’m sharing 18 proven strategies to help you unlock TikTok’s... [Read more]

Franchise SEO Strategies: A Guide for 2025 [Guide]

Franchise SEO optimizes local and national search visibility for multi-location businesses, ensuring each franchise ranks well in relevant searches. It drives targeted traffic, boosts brand consistency, and increases customer engagement. Neil Patel has published ‘Franchise SEO Strategies: A Guide for 2025’. He says, “Regular SEO focuses... [Read more]

Analyzing The Impact of AI On Advertising

AI is revolutionizing internet marketing by automating ad optimization, enhancing targeting precision, and delivering personalized content at scale. This empowers marketers to boost conversions, reduce costs, and stay competitive in a fast-paced digital landscape. HubSpot contributor Martina Bretous has published an article on how AI will impact advertising. She... [Read more]

Boost ROI with Smarter Affiliate & Influencer Strategies, May 22 [Webinar]

In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer... [Read more]

How To Create High Converting B2B Landing Pages in 2025 [Video]

B2B landing pages are crucial for capturing the attention of decision-makers and driving qualified leads by offering clear, targeted value propositions. They streamline the buyer’s journey, making it easier to convert interest into actionable business opportunities. The latest ‘Exposure Ninja’ video is titled ‘How To... [Read more]


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