HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘The Future of SEO After Google’s Ai Update’.The HubSpot team says, “Learn more on how AI... [Read more]

The 2025 Black Friday and Cyber Monday sales will spotlight personalized deals, AI-driven recommendations, and seamless omnichannel shopping. Brands that prioritize early engagement and exclusive offers can capture maximum consumer attention.Digital Marketing Depot has published a new report, ‘2025 Black Friday Cyber Monday Forecast’.The... [Read more]

Marketing on LinkedIn allows businesses to connect with professionals, decision-makers, and industry leaders in a trusted environment. It boosts brand credibility through targeted campaigns, thought leadership, and meaningful engagement.MarTech contributor Constantine von Hoffman has published an in-depth guide on Marketing on LinkedIn.She... [Read more]

Join Us for the World Premiere of Agentic AI at 10 AM EDT. This is the exclusive debut of Agentic AI, an innovative platform designed to revolutionize customer engagement by replacing traditional chatbots.When you join the training, you will see AI Agents replace Chatbots for improved marketing results.Dr. Amit Pareek, the creator of Agentic AI,... [Read more]

A GEO content audit reviews your content to ensure it is optimized for generative AI search engines. It highlights missing elements, content overlaps, and opportunities to improve authority and relevance.Search Engine Land contributor Anna Crowe has published the GEO content audit template.She says, “Your old SEO checklist won’t... [Read more]

Keyword clustering groups related keywords into categories, helping to organize content around themes instead of single terms. Topic modeling goes deeper by identifying underlying topics in text, enabling content strategies that align with user intent and search relevance.Semrush has published an article answering the question, ‘What... [Read more]

User experience (UX) and SEO work hand in hand, as search engines reward websites that are easy to navigate and engaging. A seamless UX boosts visitor satisfaction, leading to better rankings and higher conversions.Ahrefs has released ‘UX and SEO: A Guide for Winning the Searcher, Not Just the SERP’.Despina Gavoyannis says, “UX and... [Read more]

NanoBanana AI was designed for every marketer, entrepreneur, and creator drowning in the visual content struggle.Imagine your biggest visual content nightmare. Is it the endless hours spent trying to get a design “just right” in Photoshop? The crushing weight of monthly subscription fees for stock photos that look generic and uninspired?... [Read more]

Marketers have long been told to pick a side: brand building or performance. But today’s most effective TV campaigns prove you don’t have to choose. By balancing equity and activation, TV can deliver both long-term growth and immediate results.Adweek is hosting a webinar, ‘The Marketer’s Guide to TV’s Brand and Performance... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘Google’s New Ai Update Changes SEO Forever’.The HubSpot team says, “Kipp Bodnar, HubSpot’s... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Productizing Your Services for Highly Profitable Leads and Sales’ featuring Mike Buzinski.It covers the following:Why Product Market Fit Is the Foundation for Marketing and ScalingHow to... [Read more]

GPT Creator Club puts you in the GPT business even if you're starting from scratch (and not techy). Not too long ago, John Thornhill and Randy Smith came across an AI method that is getting amazing results for anyone who uses it.... [Read more]

Search Engine Journal is hosting a webinar, ‘Maximizing AI Visibility: How to Win Mentions & Citations in Answer Engines’ on Wednesday, October 15, 2025, at 2 pm ET.The SEJ team says, “In this webinar, Pat Reinhart, VP of Services & Thought Leadership... [Read more]

Adweek is hosting a webinar, ‘CTV Unlocked: Turning Viewers into Customers’ on Tuesday, October 14, 2025, at 1.00 pm ET.The Adweek team says, “Join us for a practical session that cuts through the noise and shows you how to turn CTV and cross-screen campaigns into real growth. You’ll walk away... [Read more]

MarTech contributor Stephanie Miller has published an article on how AI decisioning will change your marketing.She says, “The AI decisioning revolution is as significant as the shift from mass email to real-time personalization. Yet too few marketers can actually take advantage.Most of us already have multiple tools in our martech stack with... [Read more]

The latest AI tool for marketers is Bloom AI Ultimate, and it completely bypasses the old rules of content creation and SEO.... [Read more]

Semrush contributors Cecilia Meis and Connor Lahey have published an article explaining Google AI Mode and how to optimize for it in 2025.They say, “AI Mode and AI Overviews both use generative AI, but they appear in different places and serve different purposes in Google Search.AI Overviews appear in standard search results when Google determines... [Read more]

Semrush has published an article featuring useful tips to optimize images for SEO.The Semrush team says, “You optimize images for SEO by using descriptive filenames, writing accurate alt text, compressing files for fast loading, and ensuring mobile responsiveness.Start with keyword-rich filenames and alt text, then focus on technical optimization... [Read more]

WhatsApp marketing helps businesses connect with customers in real time, delivering personalized messages, offers, and support directly on a familiar platform. Its wide reach and instant engagement make it a powerful tool for boosting sales and building customer loyalty.The latest ‘HubSpot Marketing’... [Read more]

Optimizing anchor text improves SEO by making links more descriptive, relevant, and keyword-aligned without overstuffing. It enhances user experience by clearly signaling what to expect when clicking a link.Search Engine Land contributor Laiba Siddiqui has published an article featuring six ways to optimize your anchor text.She says, “Anchor... [Read more]

Evergreen articles provide timeless value by covering topics that remain relevant for years, ensuring steady traffic and engagement. They act as long-term assets for content strategy, driving consistent visibility and authority.Search Engine Journal contributor Roger Montti has published an article answering the question, ‘Are AI Search Summaries... [Read more]

Link bait content is crafted to attract attention and naturally earn backlinks by being highly valuable, unique, or entertaining. It boosts brand visibility, authority, and organic reach without relying solely on outreach.Search Engine Land contributor Zoe Ashbridge has published an article on Link bait content.She says, “Link bait content helps... [Read more]