Social listening helps brands capture consumer needs and create the products and solutions that consumers want – often before the idea is even fully formed. Search Engine Land has published an article providing detailed information on social listening. The SEL team says, “There are countless use cases for social listening. The most popular,... [Read more]

Securing more and more sales is a need to achieve organizational growth. With right strategies you can continue to convert more prospects into customers. Marketing Week is hosting a webinar ‘How marketers can win the struggle to hit sales targets’ on Tuesday, April 27, 2021. The MW team says, “The expectation of marketing to drive... [Read more]

From June 2021, Google is going to start considering “Page Experience” as part of Search ranking, as measured by a set of metrics called Core Web Vitals. The Core Web Vitals are a set of three metrics designed to measure the “core” experience of whether a website feels fast or slow to the users, and so gives a good experience. Smashing Magazine’s... [Read more]

What’s something that almost every video, commercial, and sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover... [Read more]

Affiliate Summit is hosting a webinar ‘How To Win On iOS 14: Mobile Marketing in the post-IDFA world’ on Wednesday, April 28, 2021. The Affiliate Summit team says, “Join Minnie Mayer who will help you prepare for a post-IDFA world and win on iOS 14. This webinar will cover: An overview of the iOS 14 privacy changes and how they impact... [Read more]

MOZ has announced the launch of the new performance metrics suite for providing an improved page experience. Its new feature enables SEOs to analyze Core Web Vitals in bulk and view performance through a holistic SEO lens. The MOZ team says, “The Performance Metrics beta pulls in all Core Web Vitals using Google’s Lighthouse API, as well... [Read more]

Facebook’s dynamic ads are designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app. WordStream contributor Akvile DeFazio has shared some useful strategies to help you drive more conversions with the Facebook dynamic... [Read more]

FunnelMates, just released by Cindy Battye is a complete funnel creation, lead generation and email followup system that automates all aspects of creating entire marketing funnels. With it, you can also build a list of unlimited email subscribers, and create, store, and send automated email sequences to them. Here are some highlights of FunnelMates... [Read more]

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data. Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking. says, “With... [Read more]

Every day, Google ranks millions – if not billions – of websites and pages for many key search terms. But even if your 'successful' pages are targeting some of the most highly-ranked keywords, you probably not ranking well for all of the keywords relevant to your site – or even the best ones for your marketing – from... [Read more]

Personalized email campaigns empower you to build strong connections with the people who matter most to your organization. Martech Today is hosting a webinar ‘Drive Customer Engagement with the Power of Personalization’ on Thursday, April 22, 2021, at 1.00 pm EDT. The Martech team says, “Join Adrian Turner, Senior Personalization Lead... [Read more]

Ezy ProfitSites was just launched by Victory Akpos to help new marketers get started in affiliate marketing. This new tool builds websites for you that are: Simple and Beginner Friendly; Fully Monetized; Maintained in 5 Minutes per day; 99% Passive; Scalable... [Read more]

Social media marketing enables us to extend our online reach. Among all the platforms, Instagram is a great platform for influencer marketing and advertising. Content Marketing Institute’s Ann Smarty has shared five steps to help you drive more organic clicks and leads from your Instagram channel. She says, “Here are a few definitive steps... [Read more]

The Clubhouse is an audio social networking app. It’s only available for iOS, so only iPhone users can join. It is a new platform in the social media domain. Content Marketing Institute’s Ann Gynn has published an article sharing the views of three content marketing experts on whether to join Clubhouse. She says, “As an audio-only app,... [Read more]

Respecting customer privacy and monetizing on your assets – should be the priority to keep your business growing. Content Marketing Institute is hosting a webinar ‘Balance Privacy and Monetization in 2021 and Beyond’ on Thursday, April 22, 2021, at 1.00 pm ET. The CMI team says, “In this 30-minute Tech Talk you’ll learn from... [Read more]

This new software creates 100% automated affiliate sites for financial products that pay very high commissions, not $1, $2, or even $10, but commissions of hundreds of dollars. Yes, all of the offers your site will promote pay hundreds of dollars per conversion with some even paying over $2,300 PER conversion... [Read more]

Content Marketing Institute has published a new video titled ‘Digital Video Marketing’. In this episode of Marketing Makers, learn why you should rethink your digital video marketing strategy around optimizing the content for the channel where it will be experienced. This video covers the following: In the lab: Why digital video matters... [Read more]

Ahrefs contributor Marc Thomas has published an article highlighting 25 marketing metrics we should be tracking. He says, “A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources... [Read more]

A strong content marketing strategy enables you to increase your return on investment by growing customers and making more sales online. TechBullion.com has shared five tips to improve your content marketing strategy. The TechBullion.com team says, “To improve your content strategy, follow these simple and evergreen marketing tips. Stick to a... [Read more]

DeepLink is the world’s first breakthrough app that puts any link of your choice in front of up to 300 million buyers and does it overnight. And you can achieve this breakthrough visibility with just 1 click. That sounds impressive. It's all the more impressive since nothing else on the market comes anywhere close to this... [Read more]

Ahrefs contributor Brett G. Friedman has published an article highlighting six steps to find influencers in your niche. He says, “Influencers come in all shapes and sizes, so finding the right fit for your product can prove challenging. But fear not! It’s easier than it looks. If you know your product and can plan a budget, it’s all fun and... [Read more]

By following the SEO strategies created by large organizations and successful marketers, you can grow your own chances of success in the SEO domain. Search Engine Journal is hosting a webinar ‘Top SEO Secrets From the Leading Organizations’ on Wednesday, May 12, 2021, at 2.00 pm ET. The SEJ team says, “Register now for the next sponsored... [Read more]

Search Engine Journal’s Matt Southern has reported that the Google Page Experience algorithm update has been rescheduled from May to mid-June 2021. He says, “Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. Originally scheduled to launch in... [Read more]

Today, social media platforms provide us ample opportunities to promote our products and services and grow sales online. By creating strong strategies for each platform, we can give a boost to our business. Search Engine Journal has published a new podcast ‘Pinterest, Snap, TikTok Targeting & Ad Options’ featuring Akville Defazio. The... [Read more]

Automation is playing a vital role in today’s marketing activities. By constantly staying in touch with your prospects and customers, you can improve your chances of conversion. Search Engine Journal has published a new podcast episode ‘How Cognitive Intelligence will Reshape Chatbots’ featuring Dr. Michelle Zhou. The SEJ team says,... [Read more]

Your search engine rankings are influenced by several factors. By working on the ones that positively improve your SEO, you can get more traffic. Search Engine Journal’s Julia McCoy has published an article highlighting five SEO misconceptions. She says, “Here’s a quick roundup of the five biggest misconceptions about SEO I’ve seen spouted... [Read more]