Growing organic traffic with less content - IM NewsWatch Newsletter, October 27, 2020

October 27th, 2020 at 7:30 am EDT


 

IM NewsWatch

Tuesday, October 27, 2020

How to Turn SEO Into a Measurable Revenue Generator, November 4 [Webinar]

Search Engine Journal is hosting a webinar ‘How to Turn SEO Into a Measurable Revenue Generator’ on Wednesday, November 4 at 2.00 pm ET. The SEJ team says, “In this presentation, you will learn how to: Calculate SEO ROI on new customer acquisition at the keyword level. Implement those insights into thousands of new webpages without... [Read more]

How to Grow Organic Traffic with Less Content, October 28 [Webinar]

SEMrush is hosting a webinar ‘How to Grow Organic Traffic with Less Content’ on Wednesday, October 28, 2020. This webinar will feature Nik Ranger, Peter Mead, and Victor Paan. In this webinar, start-ups, agencies, inhouse SEO’s can learn how to rank for more keywords with less content by: Using a Total Addressable Market Analysis for... [Read more]

Improve Your SEO Performance with These Automation Tools

SEO automation refers to the automation of tasks that you would usually need to carry out manually. With SEO automation, you can save time and money. SEMrush contributor Erika Varagouli has shared information about eight SEO automation tools for improving your SEO performance. Varagouli says, “Many of the tools that are available within SEMrush... [Read more]

AcademyZPresso creates your own online fee-based academy #ad

The folks running Udemy have found an online business that has grown from year to year, based primarily on other peope’s work. They offer a platform where experienced (and aspiring) teachers can gather an audience for their training. The teachers do the hard work of building a course and place it on Udemy. Whenever someone buys a course, the... [Read more]

How To Add a Countdown Timer To Your Emails [Video]

John Chow has published a new video ‘How To Add a Countdown Timer To Your Emails’ to help you countdown timers to your emails. He says, “Using a countdown timer can create a sense of urgency and encourage your subscribers to take action. Many businesses use countdown timer on their site to increase conversion and sales. But how do... [Read more]

Communication Skills to Improve Your Sales

Communication is the backbone of your marketing activities. It helps you to connect with your prospects and customers and persuade them to take an action. HubSpot contributor Leslie Ye has shared an article highlighting 15 communication skills that can help you to boost your sales. She says, “The root of sales success is the ability to gather... [Read more]

HubSpot’s List of 11 Best Social Media Dashboard Tools & Apps

HubSpot contributor Kayla Carmicheal has published an article highlighting 11 best social media dashboard tools & apps. She says, “Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your... [Read more]

How to turn a blog into a book and book into course #ad

If you have been blogging a while and have been sharing good information, you should consider turning your blog content into a product for sale. After all, it's easier to read a book than to scroll endlessly through a blog, so people will find a compact form of your content attractive... [Read more]

Marketing Land Highlights 7 Marketing Trends for 2021

Marketing continues to evolve with the emergence of new tools and technologies. With new ways of promoting your products and services, the challenges also come forward. Marketing Land contributor Kim Davis has published an article highlighting seven marketing trends for 2021. Davis says, “Trust and brand loyalty are becoming more intertwined,... [Read more]

Strategies to Improve Your Podcast ROI

Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales. Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI. He says, “The cornerstone of any successful podcast is content. “You have to have something to give the audience... [Read more]

Local SEO Workflows to Grow Your Business in Google, October 28 [Webinar]

Search Engine Journal is hosting a webinar ‘Local SEO Workflows to Grow Your Business in Google’ on Wednesday, October 28 at 2.00 pm ET. This webinar will feature Ross Tavendale, Managing Director, Type A Media and Loren Baker, Founder, Search Engine Journal. In this presentation, you will learn: How to increase your marketing efforts... [Read more]

Automation Empire builds 12 Clickbank affiliate sites in any niches you choose #ad

If you aren't familiar with ClickBank, it is the largest affiliate network in the world. Thousands of affiliate marketers just like you are earning a living on it every day. Those marketers who do well as ClickBank affiliates depend on scaling up their business by promoting multiple products in multiple niches... [Read more]

Your Guide to Calculating SEO ROI

According to Search Engine Land, the average business drives 53% of its traffic through organic search. By creating a strong SEO strategy, you can continue to receive more and more web traffic. SEMrush contributor James Brockbank has shared an article on calculating SEO ROI with formulas that show real results. He says, ” Calculating the ROI... [Read more]

Google Analytics Privacy Reboot: Here is What You Should Know

Google has launched the new Google Analytics after beta testing. It remains one of the most comprehensive tool to analyze the performance of your websites. AdWeek’s Ronan Shields has shared an article on Google Analytics Privacy Reboot. He says, ” Google Analytics, arguably the default tool for understanding online consumer preferences,... [Read more]

Improve Your YouTube Strategy with Google Trends

An effective YouTube video strategy can help you to grow your following and boost promotional efforts. Search Engine Journal’s Natalie Hoben has shared five ways to help you use Google Trends to create a strong YouTube strategy. She says, “Google Trends can provide a wealth of insights that can help guide keyword and content strategies. In... [Read more]

Infinitunes: Premium custom-made music tracks #ad

Whenever you create a video, whether for marketing or for entertainment, a background music soundtrack is an important feature. It adds interest and professionalism to your production. Even a dull and boring video can be improved with magnetic, energizing background music... [Read more]

Website Speed, Google News & Web Stories with Barry Schwartz [Video]

The PubOps team has published a new video ‘Website Speed, Google News & Web Stories’ with Barry Schwartz. Barry Schwartz sits down to discuss the importance of website speed and how it affects rankings. He shares his thoughts on Google News Showcase, Web Stories, and Google’s efforts to be more transparent about how search and... [Read more]

Live Video Simplified: An Easier System to Success [Podcast]

Social Media Examiner has published a new podcast episode ‘Live Video Simplified: An Easier System to Success’ featuring Tanya Smith. The SME team says, “Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media... [Read more]

Instagram Rolls Out New Business Tools [Video]

Social Media Examiner has published a new video ‘Instagram Rolls Out New Business Tools’ featuring Jeff Sieh and Grace Duffy. The SME team says, “Explore Instagram product tags in posts, new ad targeting audiences, and more with special guest Amanda Robinson; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace... [Read more]

MyVirtualTours Demo #ad

In these days of the pandemic, it's a challenge for a real estate agent to get people to come out for a visit to see a house. Car dealers are seeing few people coming onto the lot to see new cars. Furniture stores have fewer shoppers walking through the showroom... [Read more]

Copyblogger Shares Structure of Persuasive Copy

Attention-grabbing content helps you to win more people’s attention and get an opportunity to persuade them to take an action. Copyblogger’s Brian Clark has published an article presenting a structure of persuasive copy. He says, “Whether you’re writing a sales page, blog post, or promotional ebook, the flow will determine effectiveness. Here... [Read more]

4 Google My Business Fields That Impact Ranking [Video]

MOZ has published the new Whiteboard Friday video ‘4 Google My Business Fields That Impact Ranking’ featuring Joy Hawkins. The MOZ team says, “With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB... [Read more]

Answers to 23 Most Asked Basic SEO Questions

SEO is of the utmost importance when it comes to growing your business online. An effective SEO strategy can help you to enhance your online reach and make more sales. SEMrush contributor Connor Lahey has published an article answering 23 most often asked SEO questions. He says, “If you’re starting in SEO or are a business owner looking... [Read more]

11 Platforms for Buying and Selling Websites

Website development can lead to several benefits. One of them is selling out your well-built website. Blogging Wizard’s Colin Newcomer has shared an article highlighting 11 platforms to buy and sell websites. Newcomer says, “Looking to sell your website and turn all your hard work into a hunk of cash? Or maybe you’re on the other side... [Read more]

How to Create High-performing Personalized Ads

By creating personalized advertisements, you can improve your sales performance. Effective personalized ads can help you to win customer attention and increase chances for conversions. Search Engine Journal’s Danielle Bilbruck has shared four ways to help you create personalized ads that can achieve better results. She says, “Here are a... [Read more]

Improve Your SEO Performance with These Tactics

Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer... [Read more]

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