Google Marketing Live in May 2022 - IM NewsWatch, April 18, 2022

April 18th, 2022 at 7:16 am EDT


 

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Google Marketing Live, May 24, 2022

Google is hosting the ‘Google Marketing Live’ event on Tuesday, May 24, 2022. The Google Marketing Live team says, “It’s almost time for Google Marketing Live, our annual event showcasing the latest product innovations to help your business thrive. This year’s virtual event will take place on Tuesday, May 24 — starting with... [Read more]

Why Your YouTube Videos Are Failing [Video]

Video is an integral element of your marketing strategy today. With the help of quality video content, you can drive more sales and grow your business. Social Media Examiner has published a new video ‘Why Your YouTube Videos Are Failing’. The SME team says, “Are your YouTube videos getting really low (or zero) views? Wondering how... [Read more]

Mobile SEO: A Complete Guide [E-book]

Search Engine Journal has published a new e-book titled ‘Mobile SEO: A Complete Guide’ highlighting mobile indexing, ranking, and optimization. Download this e-book to learn the following: The best practices for mobile optimization. WordPress plugins that make your site mobile-friendly. Why mobile and desktop rankings are different. Google’s... [Read more]

Easy Page Buildr: Web Page Builder For Under $10 #ad

New, “simply powerful” software, Easy Page Buildr, you can create a complete marketing funnel very easily, with any of these pages you need... [Read more]

Future Projections for UX in E-commerce

The User Experience (UX) means everything to the success of an e-commerce platform. That’s because UX can make or break lead conversion, sales, and customer satisfaction. As you look to a future of business success on a digital platform, trends in UX are especially important to note. These future projections for UX in e-commerce will tell you what... [Read more]

Email Design Trends for 2022

The email has remained the frontrunner when it comes to online marketing. With the right targeting and designing strategies, you can continue to excel in email marketing. Content Marketing Institute contributor Kevin George has published an article highlighting three email design trends for content marketers to use in 2022. He says, “Let’s check... [Read more]

How to Analyze Your TikTok Influencer Campaigns [Video]

By tapping the right TikTok influencers, you can give a boost to your business. To improve their performance, you also need to analyze your TikTok influencer campaigns. Social Media Examiner has published a new video ‘How to Analyze Your TikTok Influencer Campaigns’ to help you improve your influencer campaigns. The SME team says, “Working... [Read more]

Podkastr: The future of podcast marketing #ad

Podcasts are powerful marketing tools. PodKastr makes them easy, helping you to grow your business and boost your results: ✅ Publishing podcasts will quickly establish you as an authority in any niche and get people to trust you easily. ✅ Over 450 million people listen to podcasts daily; you can tap into this traffic pool & get traffic for... [Read more]

The Only Link Building Tools you Need [Video]

Ahrefs has published a new video ‘The Only Link Building Tools you Need (Free and Paid)’ to help you find and use the right link-building tools for better SEO performance. The Ahrefs team says, “In this tutorial, we’ll show you the 5 best link building tools and how they can be used in the link building process.” Ahrefs  [Read more]

Should Email Subject Lines Be Capitalized [Answered]

CAPITALIZATION is a thing of concern for many. Especially when it comes to email marketing, we have to be alert to the use of capitalization in our email subjects and content. AWeber contributor Liz Willits has published an article answering this important question on using capitals in email subject lines. She says, “To find out how top marketers... [Read more]

YouTube’s Future, Analytics Updates, and More [Video]

Social Media Examiner has published a new video ‘YouTube’s Future, Analytics Updates, and More’ featuring Michael Stelzner and Jessica Stansberry. The video covers the following: The Future of YouTube YouTube’s Plans for Podcasting YouTube’s Plans for Creator Support YouTube’s Plans for Shorts YouTube’s... [Read more]

Content Gorilla Makes Content Creation Easy #ad

Content Gorilla is a content creation tool that helps you create web, email, and social content for your business. The new AI-poered version ws just launched and is proving to be popular with marketers.... [Read more]

Five-Minute Guide to On-Page SEO [Guide]

On-page SEO is the process of optimizing the content and HTML elements of your site to earn more organic visibility in search engines. seoClarity has published ‘The 5-Minute Guide to On-Page SEO’ to help you understand and benefit from on-page SEO. Aidan McClain says, “A number of different factors make up on-page SEO: title tags,... [Read more]

Guide to Instagram Hashtags

A hashtag is a word, phrase, or acronym with the pound symbol (#) in front of it. On social media platforms, if you tap or click on a hashtag, you’ll be shown all of the posts on that platform containing that hashtag. WordStream contributor Kristen McCormick has published ‘The Complete Guide to Instagram Hashtags’ highlighting 120+ hashtag... [Read more]

PPC Hero Highlights Five B2B Link Building Strategies

Link-building can help you improve your website ranking and drive traffic that may result into better sales. PPC Hero contributor Owen Baker has shared the top five b2b link-building strategies that actually work. He says, “According to 92 percent of marketers, link building will remain an essential ranking factor in five years. Therefore, link... [Read more]

VidShortz builds short videos for strong engagement #ad

If you have been on YouTube recently, you have probably seen what they call "YouTube Shorts". These are very short videos, less than a minute long. This feature was probably added in response to the popularity of TikTok, which is full of short videos. VidShortz lets you quickly build short YouTube videos and put them to work to enhance your marketing.... [Read more]

5 Proven Ways to Boost Funnel Conversion Rates in 2022, May 10 [Webinar]

When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. MarTech is hosting a webinar ‘5... [Read more]

Technical SEO Best Practices: Schema [Webinar Replay]

seoClarity has made available the replay of its webinar on ‘Technical SEO Best Practices: Schema’. Watch the replay to learn the following: What is Structured Data? Why is Schema Markup Important? Increased SERP Visibility: Schema Examples Is Structured Data a Ranking Factor? What Makes Schema so Hard to Implement? How to Implement Structured... [Read more]

Strengthening SEO Performance with Automation

SEO automation is the process of handing over certain tasks to AI so you can prioritize your time when it counts. seoClarity contributor Mark Traphagen has published an article highlighting 10 ways to make SEO more efficient with automation. He says, “There are really three ways to look at automation: Data collection and aggregation Insights... [Read more]

Printable Labels Empire is Live; trending niche #ad

Printable Labels Empire has just been released by Alessandro Zamboni. He describes this niche as "a new untapped goldmine." This training is a step-by-step webinar that will be aired soon (and will have a replay for people who can't attend live.) In the webinar, you will learn how to create easy labels in four incredible sub-niches where there is less competition and where people actually buy.... [Read more]

The ROI of Re-optimizing Content [Case Study]

Content re-optimization is the process of updating existing content with new material in order to add value to the original piece. MOZ contributor Lauren Fox has published a new case study ‘The ROI of Re-optimizing Content’. She says, “If you’re anything like me, you’ve probably invested significant time and energy into creating... [Read more]

CMI Shares 14 Ways to Get More Opt-Ins From Your Content

Content Marketing Institute contributor Tom Treanor has published an article highlighting 14 ways to get more opt-ins from your content. He says, “Here are 14 types of opt-ins you can use to grow your mailing list. General opt-in First, let’s look at the type of opt-ins you can use on your main website. 1. Squeeze page Your squeeze page is... [Read more]

How to Gain C-Suite Support for the Affiliate Channel In 2022, April 20 [Webinar]

Affiliate Summit is hosting a webinar ‘How to Gain C-Suite Support for the Affiliate Channel In 2022’ on Wednesday, April 20, 2022. The Affiliate Summit team says, “Join this webinar to hear three diverse industry voices discuss positioning affiliate marketing’s unique attributes of agility, transparency, and measurability to C-suite... [Read more]

Forbes Shares 14 Tips for Investing in Content Marketing

Content marketing is a promising domain. It has been with us for more than a decade and has shown a proven track record so far. Forbes Communication Council has published an article highlighting 14 paths to figure out how much to invest in content marketing. The Forbes team says, “The members of Forbes Communications Council have their own industry... [Read more]

4 Ways to Maximize Your Marketing Efficiency [On-Demand Webinar]

Content Marketing Institute’s ‘4 Ways to Maximize Your Marketing Efficiency’ webinar is available on demand. The CMI team says, “It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of... [Read more]

Entrepreneur Highlights 6 Mistakes Small Businesses Should Avoid

Entrepreneur magazine contributor Thomas Helfrich has published an article highlighting six mistakes every small business must avoid. He says, “There are several ways to generate revenue, including selling products or services, charging fees and generating advertising income. The funds generated allow for the paying of expenses such as rent, utilities... [Read more]

Copy MacRumor’s $7.8M Dollar Link Building Strategy [Video]

Link building is an essential strategy to continuously increase your website traffic. Ahrefs’ Sam Oh has published a new video ‘Copy MacRumor’s $7.8M Dollar Link Building Strategy’ to help you strengthen your link building efforts. He says, “In this video, we uncover Macrumors’ $7.8 million dollar link building strategy and... [Read more]

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