Google Ads Mistakes to Avoid - IM NewsWatch Newsletter, August 31, 2020

August 31st, 2020 at 8:21 am EDT


 

IM NewsWatch

Monday, August 31, 2020

‘Build Your Marketing Analytics Road Map to Growth’ Webinar September 10 [Webinar]

Marketing analytics enables you to make the right decisions to grow your marketing initiatives and grow your business.MarketingProfs is hosting a webinar ‘Build Your Marketing Analytics Road Map to Growth’ on Thursday, September 10, 2020, at 2.00 pm ET.The MarketingProfs team says, “The margin for error for marketers right now is razor... [Read more]

The Advantage of Email Marketing [Podcast]

Email marketing is one of the most successful ways to reach out to your prospective buyers and continue to make more sales.Copyblogger has published a new podcast episode ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit.Listen to this episode to explore:Nathan’s early views on digital marketing and why his core... [Read more]

Google Ads Mistakes to Avoid [Video]

Google advertising enables you to reach the people who are looking for the products and services you offer. To make successful ads, you need to learn what works in Google advertising.MOZ has published a new Whiteboard Friday video ‘Google Ads Mistakes to Avoid’ featuring Dana DiTomaso.The MOZ team says, “Contrary to popular belief,... [Read more]

DoodleMaker: Today is last chance to enter the free drawing #ad

Tomorrow the introductory webinar for DoodleMaker is scheduled for 2 PM Eastern (New York Time). On the webinar, Paul Ponna will show you the “ins and outs” of this powerful new video creator tool.If you haven’t seen the preliminary introductory video, you can catch it here: DoodleMaker Launch Video. This new tool lets you build attractive,... [Read more]

‘Three Ways Marketing Can Drive Real Business Impact’ Webinar September 3 [Webinar]

Marketing is the backbone of any organization when it comes to making more sales and achieving organizational growth.MarketingProfs is hosting a webinar ‘Three Ways Marketing Can Drive Real Business Impact’ on Thursday, September 3, 2020, at 2.00 pm ET.The MarketingProfs team says, “Marketers are trying to build brands and drive demand... [Read more]

‘How to Make Search the Driving Force in This New Normal’ Webinar September 1 [Webinar]

Search engine marketing enables you to reach your prospective customers. With a strong SEO strategy, you can continue to make more sales online. Digital Marketing Depot is hosting a webinar ‘How to Make Search the Driving Force in This New Normal’ on Tuesday, September 1, 2020 at at 1 p.m. EDT.The Digital Marketing Depot team says, “As... [Read more]

How to Write Content That Resonates [Podcast]

Effective content marketing allows you to promote your products and services. By creating compelling content, you can continue to win more customers for your business.Copyblogger has published a new podcast episode ‘How to Write Content That Resonates’ featuring Nathan Barry of ConvertKit.Listen to this episode to explore:How to get... [Read more]

Project Restart: Business plan to restart your online business #ad

Yesterday, we told you about the launch of Kevin Fahey's new training, Project Restart. As we write this, 167 smart marketers have picked this up, and because the price goes up after each sale, you will pay a little more today. Don't worry; it's still super cheap and completely under-priced for the value you get... [Read more]

‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ Webinar September 9 [Webinar]

With the new normal, most of the events have already started converting into virtual. Online conferneces, webinars and tradeshows are getting momentum online.Content Marketing Institute is hosting a webinar ‘New 2020 Benchmark Data: Trends in Virtual Events and Webcasts’ on Wednesday, September 9, 2020, at 2.00 pm EDT.The CMI team says, “On... [Read more]

‘How to be successful with voice search’ Webinar September 1 [Webinar]

Voice and text search are similar from a technical perspective, a key phrase is entered via text input or via voice to text, and then the search is carried out. But, voice search offers more convenience to the users and so getting a momentum.SEMrush is hosting a webinar ‘How to be successful with voice search’ on Tuesday, September 1, 2020 featuring... [Read more]

How to Do Instagram Tagging

Just like Facebook, you can tag someone in/on the image of your original post, and you can tag a number of other accounts in that image.Social Media Examiner’s Jenn Herman has shared a detailed article on tagging on Instagram for more exposure and better marketing performance.Herman says, “Let’s talk about tagging regular feed posts... [Read more]

VisuaLab: Powerful Whiteboard Videos from PowerPoint templates #ad

VisuaLab is a powerful, all-in-one tool for creating stunning graphics and videos for all your marketing campaigns. You won't need to buy any fancy software. Included in this new software are all the professional templates for dozens of projects, and they can be effortlessly edited using Powerpoint... [Read more]

Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals [Video]

Social Media Examiner has published a new video ‘Google Analytics Goals: How to Set Up and Analyze Customer Journey Goals’ to help you analyze the customer journey using Google Analytics features.The SME team says, “Using Google Analytics to track your marketing? Want more insight into the customer journey?Measurement marketing expert... [Read more]

How to Find 1000 Blog Post Ideas in Less Than 1 Minute [Video]

Blogging is a creative job. It is important to find new ideas that can help you to continue getting more and more traffic to your blog.Neil Patel has published a new video ‘How to Find 1000 Blog Post Ideas in Less Than 1 Minute’ to help you find new blog post ideas.He says, “Today I’m going to teach you how to come up with... [Read more]

Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization [Video]

Orbit Media Studios has published a new video ‘Branded Keyphrase SEO: The 7 Actions for the Fastest Kind of Search Optimization’.Branded keyphrases are a goldmine of insights and opportunities. This video shows you the seven steps for getting those insights and capturing those opportunities quickly. Finding all of your branded keywords... [Read more]

Raiid: Hands-off affiliate commissions 24/7 from Clickbank #ad

In case you haven't come across Clickbank yet, it is a ‘middle man’ between affiliates and vendors of digital products. They handle all of the techie stuff like tracking the visitors through your link (So they make your link completely unique, so they can do their tracking)... [Read more]

12 Strategies to Get More Backlinks

Quality backlinks enable you to improve your website reputation and improve your traffic from the search engines.SEMrush contributor James Brockbank has shared 12 useful strategies to get more backlinks. Brockbank says, “There is no getting away from the fact that backlinks remain one of Google’s top three ranking factors, and that it is... [Read more]

Your Guide to Using Data Forecasting for SEO

Patrick Stox from Ahrefs has published a comprehensive guide to titled ‘How to Use Data Forecasting for SEO’.This comprehensive guide covers the following:Why forecasting is importantWhy use third-party data in forecasting?Forecasting with SEO data: use casesAdjusting script settings & details.Stox says, “SEO forecasting... [Read more]

Rank Ranger’s Guide to Winning Featured Snippets

Featured snippets are selected search results that are featured on top of Google’s organic results. The appear below the ads in a box. By showing your business information in featured snippets, you can attract more traffic to your website.Rank Ranger contributor Darrell Mordecai has published the first part of ‘Hand-on Guide to Winning... [Read more]

Ezy MultiStores – Take the guesswork out of e-commerce #ad

Ezy MultiStores was just released by Victory Akpos. This new store builder is a SaaS (cloud-based) platform you can use to quickly create “eCommerce Affiliate Stores”. Quickly? Yes, Akpos says, "in 60 seconds." The process doesn't require the usual API credential approval. Ezy MultiStores has it all covered... [Read more]

Five Ways to Design Better FAQ Pages

Your websites FAQ pages serve the visitors when they need help to find answers to their questions. A well-planned FAQ page can help you to solve many of their queries.Orbit Media Solutions’ Andy Crestodina has shared five best practices, SEO ideas, and examples to help you design better FAQ pages for your websites.Crestodina says, “The... [Read more]

How to Repurpose Your Old Content

Repurposing your old content means reusing it with certain modifications and updates. For example, you can make your old content more relevant by inserting ongoing event information.Jeff Bullas has suggested five ways to help you repurpose your old content.Bullas says, “Making the most out of your content isn’t just about customer loyalty,... [Read more]

How to Improve Personalization across All Channels

Personalization is the key to moving closer to your prospects and customers. It allows you to persuade them to take the desired action.Econsultancy contributor Shana Pilewski has shared three useful strategies to improve your company’s personalization across all the marketing channels.Pilewski says, “In today’s hybrid digital/brick-and-mortar... [Read more]

6 Tips & Tricks for Increasing Your Organic Traffic [Podcast]

Exposure Ninja’s Tim Cameron has published a new podcast ‘6 Tips & Tricks for Increasing Your Organic Traffic’.Cameron says, “Today, the team and I are giving you six tips and tricks for increasing your organic traffic.And this is just the first six. We’ve more coming.In today’s podcast, I’m joined... [Read more]

SEO Strategies to Grow Your Site Traffic

When it comes to getting increasing your website traffic, a well-planned SEO strategy can come to your aid. Search Engine Journal contributor Danny Goodwin has shared 11 ways to grow your website traffic using SEO.He says, “Here are 11 SEO tips for publishers to help your content deliver in the SERPs.1. Optimize Your Website ArchitectureIn... [Read more]

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