By analyzing content marketing performance in terms of traffic and sales, you can continue to improve your content creation and promotion efforts. According to ClickZ contributor Lucy Barret, you can evaluate the metrics such as site traffic, on-site time, materialization of SEO efforts,returning visitors and brand awareness to improve content performance. Content... [Read more]

The COVID-19 pandemic has created a huge issue for the businesses around the world. Though it is not clear when we would see its end, but we need to prepare for the post COVID-19 plan. ClickZ contributor Jon Schulz has shared some useful tips on how you can prepare to recover from the COVID-19 impact. Schulz says, “Rather than waiting... [Read more]

Google Analytics helps you to discover massive amounts of data about your website and your users to gain valuable insights and to enhance your marketing strategy. Google Analytics’ Goal setting feature allows you to focus on specific conversions you want to measure as part of your overall analytics measurement plan. Delve has shared... [Read more]

You are probably familiar with Fiverr, Upwork, Freelancers.com and other platforms that allow freelance service providers to connect with potential clients and sell their services. Karthik Ramani has just released MarketPresso, software that allows you to build and run a marketplace platform that competes with these familiar platforms, one with your... [Read more]

Search Engine Journal contributor Julie Joyce has shared a comprehensive list of link building terms. You can refresh your SEO and link building knowledge by referring to this list. Joyce says, “Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this guide is for you. Here’s an alphabetical... [Read more]

Creativity is the key to keep your marketing fresh and relevant. By instilling creativity in your business processes, you can stand out. MOZ contributor Caroline Forsey has shared six ways to help you stay creative with an SEO-driven content strategy. Forsey says, “I’ve learned over the past year that there are ways to remain... [Read more]

An effective link building strategy helps you to improve your site rankings and get more traffic from search engines. Go Fish Digital contributor Emily Berry has answered eight common questions about link building process. Berry says, “We’ve compiled a list of some of the most commonly-asked questions we encounter about our approach... [Read more]

Art Flair has just released InstaBoss. Flair and his team are sharing the underground hacks and tricks they use to generate laser-targeted traffic on demand on autopilot from Instagram. InstaBoss is based on a real-life experiment they ran to discover the best way to get traffic from Instagram. Besides the training that shows you what they did and how... [Read more]

Evergreen content is the content that does not get out of date and gets you consistent website traffic from various sources. BrightEdge contributor Gabby Regalbuto has answered three questions on creating evergreen content for your website or blog. Regalbuto says, “Creating content that consistently drives traffic to your site can... [Read more]

SEMrush Academy has released a new course ‘Content Marketing Fundamentals Course’ with Ashley Segura. This video course will help you to learn how to use content to complement and promote your business. Content Marketing Fundamentals Course Contents Lesson 1. What is Content Marketing? Lesson 2. How to Implement Content Marketing... [Read more]

Pinterest enables marketers to convert more leads, drive traffic to their websites, and increase brand awareness. According to Hootsuite, 90% of Pinterest users say that they make Pinterest content influences their purchase decisions. Social Media Examiner’s Grace Duffy has published a new podcast episode ‘New Pinterest Tools for Marketers’... [Read more]

That’s a quote taken from the Wildfire Concepts website. Video has taken the Internet by storm. Every day many thousands of new videos are uploaded to YouTube. To that add the videos uploaded to Vimeo and Wistia, not to mention individual websites. Why? Because quality video is a great online sales tool, available 24 x 7, worldwide. Video persuades... [Read more]

Sprout Social is hosting a one-day online event ‘Sessions Digital: What’s Next for Social Marketers’ on Wednesday, May 13, 2020. This event will feature the following sessions: New World, New Strategy: Social Media Lessons from a Global CrisisAbove & Beyond: 2020 Sprout Social Index Deep DiveTesting 1-2-3: How to Build... [Read more]

Lead generation and capturing are two most important processes that lead your business further. With a right blend of tools and strategies you can continue to acquire new customers. Entrepreneur Magazine is hosting a webinar ‘How to Get More Clients and Followers by Tomorrow’ on Wednesday, May 13, 2020. The Entrepreneur team says, “With... [Read more]

TikTok allows users to make short videos with special effects and musical overlays. It has reached more than 500 million monthly active users. According to HubSpot’s Pamela Bump, the video-based social app TikTok has created a new marketing opportunity for businesses. Social Media Marketing has published a new video ‘TikTok Content... [Read more]

You really need an autoresponder for your online business. It manages all your email communications with your clients and prospective clients who have opted in for your emails. You have many choices of autoresponder, and most of them work well. The problem is that most of them also have a significant ongoing monthly or yearly fee. Now, there is an autoresponder offered by reputable marketers that has only a small one-time fee... [Read more]

Social Media Examiner has published ‘2020 Social Media Marketing Industry Report’. This report is based on a survey of more than 5,200 marketers on how they are using social media for marketing. Download this report to learn: How marketers plan on changing their future organic activities, by platform.The video channels most... [Read more]

Search engine optimization is a key element in growing your online business. With a right SEO strategy, you can enhance your online reach and improve your lead generation and conversions. Cognitive SEO contributor Adrian Cojocariu has published a three-step guide to help you improve your website rankings. Cojocariu says, “In order... [Read more]

Facebook advertising enables you to reach millions of targeted audience on the Facebook network. During a crisis like COVID-19, you can continue to grow your business with this option. Social Media Marketing’s Michael Stelzner has published a new podcast ‘Using Facebook Ads in Uncertain Times’ to share some useful tips on using... [Read more]

New software by Mark Laxton, CEO of One Soci, called Social365, automates all of your Social Media content for you. This new software gives you: 365 proven post ideas from professional social media marketers and influencers that you can customize and post to your social media accounts; 21 powerful engagement methods to maximise the effectiveness of your posts... [Read more]

A well-designed and persuasive sign up form plays an important role in the process of gaining new subscribers. You can grow your email list by providing your visitors with a quick, easy, and efficient way to sign up for your email list. AWeber contributor Brandon Olson has shared 16 sign up form ideas to help you grow your email list. Olson... [Read more]

Time management is the process of planning and exercising conscious control while doing certain activities. Effective time management helps you to accomplish more in a shorter period of time. Portent’s Chad Kearns has shared 18 steps to improve time management process. Kearns says, “Everyone’s role and responsibilities within... [Read more]

You need to find and implement innovative ideas to attract more people to your website and social media. By instilling creativity in your content, you can win the attention of your audience and appeal them. CXL is hosting a webinar ‘A bit of context, a ton of wins: Find more, better content ideas (that competitors won’t)’ featuring Derek... [Read more]

Lead generation and capturing are two most important processes that lead your business further. With a right blend of tools and strategies you can continue to acquire new customers. Entrepreneur Magazine is hosting a webinar ‘How to Get More Clients and Followers by Tomorrow’ on Wednesday, May 13, 2020. The Entrepreneur team says, “With... [Read more]

Competitor analysis in marketing refers to assessment of the strengths and weaknesses of current and potential competitors. By evaluating your competitor strategies, you can plan your own marketing campaigns. ClickZ has published a new guide called ‘How to Do Online Competitor Analysis’ to help you perform competitor analysis. The... [Read more]

John Chow has published anew video ‘The 2020 Email Marketing Statistics You Need to Know’ to help you learn how email marketing growing in 2020. Watch this video to learn: New email marketing benchmarks for 2020.How frequently you should send emails.Average email open rates and click-through rates and ways to increase your own email... [Read more]