Five essential elements for a newsletter - IM NewsWatch, January 20, 2023

January 20th, 2023 at 5:58 am EDT


 

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HubSpot on AdWords vs. AdSense

AdWords and AdSense are Google’s advertising products. AdWords is a system that allows businesses to bid for advertising space in Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses. HubSpot contributor Clifford Chi has published an article... [Read more]

CMI Lists Five Essential Elements for a Great Newsletter

Newsletter publishing is a great way to build your follower base and keep them engaged. Content Marketing Institute contributor Jodi Harris has published an article featuring five essential elements for a great newsletter. She says, “If you want your subscribers to look forward to opening and reading your newsletter, optimize for these five elements: 1.... [Read more]

A Guide To Enterprise SEO Strategy For SaaS Brands [Guide]

Search Engine Journal has published ‘A Guide To Enterprise SEO Strategy For SaaS Brands’. Matt Bertram says, “I’d like to discuss some of the unique challenges SaaS companies face in the digital space and ways SEO can be used to overcome these challenges. Then, I’ll provide nine actionable tips to help you improve your online presence... [Read more]

TurboLists: 10x faster, 10x more engaging and 10x more profitable #ad

TurboLists has just been launched to help you build better lists. Ram Rawat, the creator of this new system, says we don’t need to worry about unresponsive mailing lists any longer… because there is a brand new, barely known method, still in its early stages, that TurboLists takes advantage of. Early beta testers are using it to build large... [Read more]

When Is The Right Time To Do A Content Audit For SEO? [Answered]

A content audit is a process of cataloging and analyzing all of the content on a website, including its performance. Online businesses that publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities. Search Engine Journal contributor Adam Riemer has published an... [Read more]

Neil Patel Talks Marketing Trends And Finding Motivation Through Others [Forbes Video]

Forbes has published a video featuring marketer and author Neil Patel on ‘Marketing Trends And Finding Motivation Through Others’. The Forbes team says, “One of Forbes’ Top 10 Marketers Neil Patel sits down with Forbes contributor Rhett Power to discuss marketing trends in 2022, tips on time management, and how to find personal... [Read more]

Neil Patel’s Favorite Webinar Tip

Webinars help us get more followers. You can use webinars as a content marketing strategy in the digital world. In his latest video, Neil Patel has shared useful webinar tips. He says, “67% of marketers say that they were increasing their investment in webinars. So, how can you capitalize on all of this webinar enthusiasm? Check out my favorite... [Read more]

Monster Media Bundle: biggest library of original business templates & graphics #ad

Shelley Penney and Tony Earp say that the Monster Media Bundle they created is the biggest collection of original business templates and graphics ever assembled in a single collection. These graphics and templates are brand new and original. And they are not available anywhere else. That’s important. Don’t make the mistake of using old and... [Read more]

Succeeding With LinkedIn Company Pages [Podcast]

LinkedIn Company Pages are pages dedicated to individual companies, organizations, and institutions. They allow LinkedIn members to discover and connect with individual companies and learn more about each organization’s brand, products, or services, career opportunities, and more. Social Media Examiner has published a new podcast episode ‘Succeeding... [Read more]

The MarTech Conference, March 28-29

The MarTech Conference will be held online on March 28-29, 2023. The MarTech team says, “Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party... [Read more]

TikTok Posting Tips for 2023

When it comes to social media marketing, you need to observe the follower’s behavior. For the best result, you need to publish the content when they are likely to engage. Social Media Today has shared useful tips for TikTok publishing schedule. Andrew Hutchinson says, “Here are some key tips to help you maximize your TikTok marketing approach... [Read more]

ContentReel: Keyword-based automated video creation #ad

ContentReel is a cloud-based video creator app that lets you create hundreds of traffic-pulling videos in any niche you choose with just one click and then distribute them around the Internet.... [Read more]

Engage customers with email moments — in real time [E-book]

Salesforce has published a new e-book ‘Engage customers with email moments — in real time’ featuring useful tips to improve email marketing performance. The Salesforce team says, “In this e-book, get 50 proven email best practices for driving engagement, optimizing spend, and increasing conversion rates. You’ll learn tips for: Setting... [Read more]

2023 Social Media Calendar from DMI

Digital Marketing Institute contributor Alison Battisby has published the 2023 Social Media Calendar. She says, “Get organised with your social media strategy for 2023 and plan around some key online dates! Check out our ever-popular calendar for key dates your customers will be noticing this year – from Mardi Gras to World Sleep Day... [Read more]

Product-led Content: How we Do Content Marketing at Ahrefs [Video]

Ahrefs has published a new video ‘Product-led Content: How we Do Content Marketing at Ahrefs’ featuring Sam Oh. In this video, you’ll learn what product-led content marketing is and how we use it in our marketing at Ahrefs. Ahrefs  [Read more]

Leadono builds viral mailing lists of real buyers #ad

Leadono is groundbreaking tech with smart LDO technology that finally allows you to effortlessly capture verified emails with just a touch or click &and grow your list virally on autopilot.... [Read more]

After Google: Should SEOs Jump Ship? [MOZ]

MOZ has published an article ‘After Google: Should SEOs Jump Ship?’ written by Tom Capper explaining his view on changing SEO landscape. He says, ” To ask what might take Google’s role, we must first ask what role it is that we’re interested in. Google is many things, and possibly part of the reason Google’s doom is so often... [Read more]

Six Tips to Boost Your Entity SEO [Podcast]

Entity-based SEO describes a search engine’s attempt to generate the most accurate search engine results by connecting user intent, context, and the relationship between words. Rank Ranger has published the latest episode of In Search SEO podcast ‘Six Tips to Boost Your Entity SEO’ featuring Sara Taher. In this episode, Sara shares six... [Read more]

Content inclusivity explained

Inclusive content creation is a way to build trust, loyalty, and real relationships with consumers. It can also help underrepresented voices to be heard, driving positive social change. Oncrawl contributor Rejoice Ojiaku has published an article explaining inclusive content and its importance. She says, “Salesforce published an Inclusive Marketing... [Read more]

High Ticket AI: AI for marketers #ad

James Renouf and Dave Espino just released High Ticket AI, and they sold over 1000 copies on the first day (including a copy for us.)... [Read more]

How to Get Facebook Ads Working for You in 2023 [Podcast]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’. Michael Stelzner says, “A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook... [Read more]

SME Shares 10 Hacks for Getting More from Facebook Ads

Facebook advertising helps you extend your online reach and grow your business. With the right advertising tactics, you can achieve the maximum ROI. Social Media Examiner contributor Anna Sonnenberg has published an article featuring 10 hacks for getting more from your Facebook ads. She says, “Want a better return on your Facebook ad spend? Looking... [Read more]

What I Learned Auditing 10,354 Websites [Video]

Exposure Ninja founder Time Cameron has published a new video ‘What I Learned Auditing 10,354 Websites’ sharing his findings after auditing several websites. He says, “What have we learned from auditing the websites and marketing for 10,354 websites? Join us as we discuss the most common mistakes we see and how to fix them.”  [Read more]

How to Keep People Watching YouTube Videos to the End [Podcast]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Keep People Watching YouTube Videos to the End’. Michael Stelzner says, “Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube... [Read more]

12 Strategies to Boost Organic Traffic

Organic traffic refers to the number of visitors coming from search engine results. Organic traffic is a metric that helps in measuring how many visitors came from searches made on a search engine. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 12 tried & tested tips to increase organic traffic. He says, “In this... [Read more]

Writing Optimized Content Briefs [Guide]

A content brief is a document that gets sent to writers outlining the key information, goals, and objectives for the piece of content they will be writing. Keyword Insights has published an in-depth guide on writing optimized content briefs. This guide covers the following: What is a Content Brief? What is an SEO-Focused Content Brief? The Importance... [Read more]

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