Eight ways to use AI in digital marketing - IM NewsWatch, June 17, 2025

June 17th, 2025 at 9:56 am EDT
Internet Marketing NewsWatch
Tuesday, June 17, 2025

How AI is reshaping SEO [Guide]

AI is transforming SEO by analyzing search intent more accurately and delivering personalized content experiences. It automates keyword research, content optimization, and improves SERP rankings through intelligent algorithms. Search Engine Land has published a new guide, ‘How AI is reshaping SEO: Challenges, opportunities, and brand strategies... [Read more]

Social Media Planner: How To Plan Your Content [Guide]

A Social Media Planner helps organize, schedule, and optimize content across platforms, ensuring consistency and strategic alignment. It saves time, improves audience engagement, and enables data-driven decision-making. Search Engine Journal has published a new guide, ‘Social Media Planner: How To Plan Your Content’. The SEJ team says, “Whether... [Read more]

HubSpot Shares Eight ways to use AI in digital marketing

AI in digital marketing enhances targeting, personalization, and customer engagement through data-driven insights and automation. It streamlines content creation, ad optimization, and customer service for more effective and efficient campaigns. HubSpot contributor Rebecca Riserbato has published an article featuring eight ways to use AI in digital marketing. She... [Read more]

OhSoReal Talking Avatars give you full creative control #ad

Meet OhSoReal — the next-gen AI video platform that’s changing how content is made. No filmmaker gear. No script. No stress. Just type your message… and watch a realistic AI persona deliver it like a pro influencer. => See OhSoReal Now – No Filming Needed What Makes OhSoReal a Content Creator’s Dream Tool: [+] Pick & Customize Personas... [Read more]

Marketing with Purpose: The Art of True Representation

Representation in marketing ensures that diverse identities, cultures, and communities are accurately and respectfully portrayed in campaigns. It builds trust, broadens audience reach, and fosters inclusivity by reflecting real-world diversity. HubSpot contributor Sonia Thompson has published an article on doing representation in marketing the right... [Read more]

Google’s “AI Mode” — A First Look [Video]

Google’s “AI Mode” leverages advanced machine learning to personalize search results, ads, and user interactions across its ecosystem. It enhances efficiency by predicting user intent and automating tasks for a smarter, faster digital experience. The latest ‘Exposure Ninja’ video is titled ‘Google’s... [Read more]

Stop Getting Awful ChatGPT Answers [Video]

The latest ‘HubSpot Marketing’ video is titled ‘Stop Getting Awful ChatGPT Answers – The Simple Framework That Actually Works’. It covers the following: The GPT Framework that eliminates prompt confusion forever How to set up ChatGPT’s “foundation” for better results 6 plug-and-play prompts that... [Read more]

Audgram Transform Your Audio into Engaging Visuals #ad

Audgram was developed to meet the needs of today's fast-paced marketing climate: capturing and holding your audience's attention is more crucial than ever... [Read more]

Reminder- Unlock Retail Media Growth With Agentic AI, June 18 [Webinar]

This is a reminder for the Adweek webinar on June 18, 2025. Retail media is booming, but behind the growth lies a growing complexity that demands smarter, faster, and more efficient solutions. Agentic AI is the next-gen technology poised to reshape how ad sales teams operate. Adweek is hosting a webinar,’ Unlock Retail Media Growth With Agentic... [Read more]

What SEOs should know about devs [Podcast]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘What SEOs should know about devs’. The GSC team says, “In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work... [Read more]

Reminder- Lead Local SEO: How To AI-Proof Your Rankings With Reviews, June 18 [Webinar]

This is a reminder for the SEJ webinar on June 18, 2025. Search Engine Journal is hosting a webinar, ‘Lead Local SEO: How To AI-Proof Your Rankings With Reviews’ on Wednesday, June 18, 2025, at 2.00 pm ET. The SEJ team says, “With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn: Ways... [Read more]

AutoBuzz AI grows your social media and affiliate commissions while you sleep #ad

AutoBuzz AI can revolutionize your social media strategy and see real results? It is the first AI-powered social engagement tool designed to automate comments on Instagram, YouTube, Twitter, and Facebook.... [Read more]

It’s Time To Recalibrate Your Multi-Channel Media Model [Video]

The Multi-Channel Media Model integrates various platforms—such as social media, email, search, and offline channels—to create a unified and consistent brand experience. It allows marketers to reach audiences at multiple touchpoints, enhancing engagement and improving conversion rates. Content Marketing Institute has published a new video, ‘It’s... [Read more]

Build Rankings, Authority, and AI Search Visibility with Hyperlocal PR, June 26 [Webinar]

Hyperlocal PR focuses on building brand visibility within specific neighborhoods or communities through targeted storytelling and local media outreach. It strengthens community ties and enhances relevance by addressing the unique interests of a localized audience. Digital Marketing Depot is hosting a webinar, ‘Build Rankings, Authority, and AI... [Read more]

The state of inclusive marketing in 2025 [Guide]

Inclusive marketing ensures that campaigns represent diverse identities, backgrounds, and experiences, fostering a sense of belonging among all audiences. It builds brand trust and loyalty by acknowledging and valuing underrepresented communities. HubSpot has published a new guide, ‘The state of inclusive marketing in 2025′. Flori Needle... [Read more]

PromptZilla: 100,000 Expert AI Prompts, Organized Right #ad

PromptZilla offers a large, meticulously organized collection of 100,000 expertly crafted AI prompts, tailored to optimize your interactions with AI tools like ChatGPT, Claude, Gemini, MidJourney, and many others.... [Read more]

Social Media Planner: How To Plan Your Content [Guide]

Search Engine Journal has published a new guide, ‘Social Media Planner: How To Plan Your Content’. Jason Hennessey says, “Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has... [Read more]

What Are Good Google Ads Benchmarks In 2025? [Answered]

Google Ads benchmarks provide average metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate across industries, helping marketers assess performance. Understanding these benchmarks allows businesses to set realistic goals and optimize ad spend effectively. Search Engine Journal has published a new article answering the question,... [Read more]

ChatGPT Changed SEO…But Can It Replace Me? [Video]

Ahrefs has published a new video, ‘ChatGPT Changed SEO…But Can It Replace Me?’. The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can... [Read more]

DFY Suite: Done-For-You Page 1 Ranking System #ad

DFY Suite 6.0 is a comprehensive done-for-you page 1 rankings solution. Achieving page 1 rankings is one of the most effective strategies for generating free, targeted traffic.... [Read more]

Instagram Content Strategy: Attracting Quality Leads and Sales [Podcast]

An Instagram content strategy ensures consistent, engaging, and brand-aligned posts that resonate with your target audience. It helps maximize reach, drive engagement, and achieve marketing goals through planned visuals and storytelling. Social Media Examiner has published the latest Social Media Marketing... [Read more]

How to Create an SEO Forecast [Video]

SEO forecasts help predict future trends in search engine optimization based on algorithm updates, user behavior, and technology shifts. These insights guide businesses in adapting their content and strategy to maintain visibility and ranking. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create an SEO Forecast’... [Read more]

Beyond Traditional Search: Exploring Alternative Platforms [Guide]

Digital Marketing Depot has published ‘Beyond Traditional Search: Exploring Alternative Platforms’. The DMD team says, “2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture for marketers to evolve and rethink their marketing strategies. Meet... [Read more]

Semrush Shares Seven Content Editing Tools

Content editing tools are essential for ensuring clarity, accuracy, and professionalism in written communication. They help streamline the editing process by catching grammar errors, improving tone, and enhancing overall readability. Semrush has published an article featuring seven content editing tools recommended by its team of editors. Rachel Handley... [Read more]

A Practical Guide to Agentic AI for Customer Experience [Guide]

Agentic AI enhances customer experience by autonomously understanding intent and taking actions on behalf of users. It enables seamless, personalized interactions that anticipate needs and reduce friction across touchpoints. Digital Marketing Depot has published ‘A Practical Guide to Agentic AI for Customer Experience’. The DMD team says,... [Read more]


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