Definitive Guide to Google Analytics - IM NewsWatch, January 10, 2020

January 10th, 2020 at 6:39 am EDT


 

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Friday, January 9, 2020

Top SEO best practices for content marketers in 2020 [Podcast]

An effective search engine optimization strategy helps you to get more website traffic and improve the conversion rate. You can also accelerate your content marketing with SEO. Impact contributor Liz Moorehead has published a podcast episode ‘Top SEO best practices for content marketers in 2020’ to help you improve your content marketig.... [Read more]

£150 Million Marketing Strategy Success Story [Video]

Case studies and success stories work as tools to inspire marketers in their goal setting and achievement journey. These two elements also save a lot of your time by showing a clear way to success. Exposure Ninja’s Tim Cameron has published a new video titled ‘Unlocking Gymshark’s £150 Million Marketing Strategy Success Story’... [Read more]

Definitive Guide to Google Analytics [Guide]

The Google Analytics platform enables you to measure your advertising ROI and track your Flash, video, and social networking sites and applications. SEMrush contributor Phil Pearce has published the ‘Beginner’s Definitive Guide to Google Analytics’ to help you improve your marketing with Google Analytics. Pearce says,... [Read more]

Easy Pro Reviews: High Converting Product Review Pages #ad

When people are interested in a product, they often seek out reviews of the product to get other people’s assessments of the product before they make their buying decision. If you create a review, place an affiliate link on the review page and drive traffic to the page, you should get clicks on your link, and ultimately earn commissions. You could... [Read more]

Forbes Shares Three Ways to Deal with Zero-Click Searches on Google

Zero-click searches are search engine result pages that Google displays at the top of its search results. It answer to a user’s query. These results satisfy the user’s intent without having to actually click on any search result links. Forbes contributor Kevin Indig has shared three ways to help you deal with zero-click searches. Indig... [Read more]

How to Instantly Find Dozens of Content Ideas [Video]

Creativity is the key to content marketing success. You can give an edge to you content marketing campaigns by observing how successful marketers do it. Neil Patel has published a video ‘How to Instantly Find Dozens of Content Ideas’ to help you improve your content marketing. Patel says, “How to Instantly Find Dozens of... [Read more]

‘Google is Hogging Half Your Traffic: How to Get It Back ’ Webinar January 28 [Webinar]

Continuous traffic generation is the key to driving more online sales. And Google plays a pivotal role in getting traffic to your website. But what if Google becomes your competitor? To answer this question, Digital Marketing Depot is hosting a webinar on ‘Google is Hogging Half Your Traffic: How to Get It Back’ on Tuesday, January 28,... [Read more]

Video Catalyst: Jaw-Dropping Designs, Videos & Animations #ad

Need a complete, all-inclusive, easy to use video creation platform to simplify your video creation? Check out 'Video Catalyst'. This new software allows you to create stunning animated images and videos that command better attention and increase the engagement of your viewers... [Read more]

Google Launches ‘One Minute With’ Marketing Video Series

Google has launched a new marketing video series called ‘One Minute With’. This series features leading marketers who shared their marketing tips in a minute. The Google team says, “In this video series, we spend a minute with marketing leaders from across the industry. Watch as they share their marketing mantras, career inspirations,... [Read more]

Nine AMP Plugins to Improve WordPress Performance

The Accelerated Mobile Pages (AMP) technology helps you to improve your mobile website speed. By using different plugins you can further enhance your site performance. Search Engine Journal contributor John Lincoln has shared an article highlighting nine AMP WordPress plugins to improve site speed, search and tracking. Lincoln says, “Here... [Read more]

Improving Conversions with Google’s Dynamic Ads

Improving conversion rate is one of the most important thing when it comes to online marketing success. Online advertising helps you to acquire more prospects who could be converted into customers. Practical Ecommerce contributor Matthew Umbro has shared an article highlighting how you can use Google’s dynamic ads to employ personalization... [Read more]

Eclipse: Business in a Box; over 5000 sold, now free #ad

A while back, we bought Brendan Mace and Jono Armstrong's training, 'Eclipse'. It is training on how to earn income from YouTube, with or without making and uploading videos. They have decided that they want to give it away now, at no charge, to anyone who needs to earn more in their online marketing business. Why would they do this? It must be an economic decision, based on how they will profit best in their business... [Read more]

Five Ideas to Improve Your Content Marketing

Innovative idea generation is the key to strengthening your content marketing efforts. You can refer to various case studies to improve your content creation process. Practical Ecommerce contributor Armando Roggio has shared five ideas to help you improve your content marketing. Roggio says, “Content marketing is the act of creating... [Read more]

Three Ways to Increase Instagram Followers

Instagram, with more than 500 million daily active users, is one of the best social media platforms to boost your business. You need to develop strong campaigns to get more and more people to follow you. Social Media Examiner’s Rafaella Aguiar has shared three ways to help you increase your Instagram following. Aguiar says, “Want... [Read more]

Avoid These Link Building Misconceptions for Better SEO

Quality links play a pivotal role in growing your search engine rankings. In the process of link building you need to be aware of some myths and misconceptions so that you could achieve your goals. Search Engine Journal contributor Alexandra Tachalova has shared five link building misconceptions. Tachalova says, “We’ve spent the last... [Read more]

MateStore: High Quality E-Commerce WP Theme #ad

Astroblu, the theme development company, has just released a new WordPress theme for eCommerce sites: 'MATESTORE'. If you want to sell products from your site, either as a product developer or as an affiliate, consider this new theme... [Read more]

PPC in 2020: Major Trends

The pay-per-click (PPC) continues to evolve quickly due to its new campaign types, features, targeting options and tools available on various platforms. The Drum contributor Callum Coard has shared an article highlighting major PPC trends for the year 2020. Coard says, “For PPC advertisers, 2020 is going to be a pivotal year. Technology... [Read more]

Blogging Tips for Beginners That Actually Work [Video]

A continuously updated blog helps you to stay connected with your target audience and promote your products and services. Ahrefs contributor Joshua Hardwick has published a YouTube video ‘Blogging Tips for Beginners That Actually Work’ to help your begin your blogging journey. Hardwick says, “Want to create a successful... [Read more]

Strategies to Improve Your Email Inbox Placements

Email deliverability and open rate are the two challenges every marketer faces today. With email service providers’ strict spam filtering rules, you have to work hard for making your emails land in the subscriber inbox. MarketingProfs’ John Landsman has shared five ways to improve your email campaigns’ inbox placements in 2020. Landsman... [Read more]

AnimationStudio:Text-To-Speech Animated Videos (In Minutes) #ad

AnimationStudio is the World’s first video creation software that enables you to produce animated Explainer videos. Your videos can have narration in any of 25 world languages and with the text-to-speech function, you can do it in just minutes... [Read more]

Ten Marketing Insights from McKinsey Insights’ 2019 Research

McKinsey Global Institute team has published ‘MGI in 2019’ report. The report features information in segments such as globalization in transition, technology and the future of work page, socioeconomic challenges page, changing business landscape page and more. McKinsey Insights has published an infographic featuring ten highlights... [Read more]

‘How to Build a Brilliant Marketing Plan’ Webinar January 21 [Webinar]

A clear marketing plan helps you to set your goals and put in the right efforts to achieve them. By understanding the minutest elements of the whole process you can come out with a practical marketing plan. To help you prepare a great marketing plan, MarketingProfs is hosting a webinar on ‘How to Build a Brilliant Marketing Plan’ on Tuesday,... [Read more]

‘Five Ways to Maximize Your Marketing Automation’ Webinar January 14 [Webinar]

Marketing automation is the key to improved performance. You can improve your website performance and improve traffic by adopting right automation practices. eMarketer is hosting a webinar on ‘Five Ways to Maximize Your Marketing Automation’ on Tuesday, January 14, 2020 at 2.00 pm ET. eMarketer team says, “Join this webinar and... [Read more]

Your Guide to Redesigning a Website

Website redesigning is a complex process. But at the same time it is quite essential and your website plays a vital role in attracting prospects who could turn into customers. Impact contributor Stacy Willis has shared an article explaining simple yet detailed website redesigning process. Willis says, “A lack of website process, or... [Read more]

Stop Wasting Money On Google Ads [Podcast]

When it comes to online advertising, Google is one of the most preferred options. With a wide variety of platforms, Google enables you to reach wider audience. But it’s time to check whether it is really worth advertising on Google. Exposure Ninja’s Tim Cameron has published a podcast ‘Stop Wasting Your Money on Google Ads’. Cameron... [Read more]

Grow Your Email List with These WordPress Plugins

Email is a powerful marketing tool and the subscribers are your asset. It is important to continue getting more and more subscribers so that you can increase your email profits. Blogging Wizard’s Adam Connell has shared a list of 12 WordPress plugins you can use to increase your email list. Connell says, “In this post, you will... [Read more]

Blogging Wizard’s 10 Articles to Take Your Blog To The Next Level

Your blog helps you to stay connected with the target audience and promote your products and services to them. By making it more interactive you can improve your marketing results. Blogging Wizard’s Adam Connell has shared a list of 10 must-read articles to take your blog to the next level. Connell says, “In 2019, we published... [Read more]

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