Snapchat is one of the most preferred social networks by the US adults and teens. Advertising on Snapchat could help you drive more sales from these age groups. ClickZ contributor Tereza Litsa has shared a comprehensive article highlighting the ways to create strong Snapchat ads. Citing the reasons to pick Snapchat for your ads, Lista says,... [Read more]

Influencers bring a promising opportunity to reach out to the groups of people whom we see our prospective customers. While choosing right influencer for your promotional efforts you need to be careful about several things. ClickZ contributor Tiffany Delmore has shared three ways to improve your influencer marketing and get desired results. On... [Read more]

The ClickZ team has published a new report titled ‘Creating Landing Pages That Convert’. It teaches you some useful ways to create outstanding landing pages that can help you strengthen your business with improved conversion rate. The ClickZ team says, “Landing pages can make or break your digital marketing strategy. If... [Read more]

With a steady user base Twitter is a great option to advertise and market your products and services. One of its features is Twitter Moments which allows you to create collections of tweets about a topic or event. Your followers can see the moments as a collection so you get an opportunity to show them several things at once. HubSpot contributor... [Read more]

It is a question anyone face while deciding the social media marketing strategy for the business. Both the platforms have been around for a long time now and have created a dedicated user base so it becomes difficult to choose the best out of them. HubSpot contributor Caroline Forsey has posted a detailed article to guide marketers on whether to... [Read more]

Amazon has created a new strong alternate option for the online advertisers with the availability of Amazon Ad platform. It has put Amazon next to only Google and Facebook in the online advertising domain. It means that we should consider advertising on Amazon. HubSpot has published a useful guide to help you understand and utilize the Amazon... [Read more]

Your product description page should provide in-depth information about the product yo have on offer. It should be a one stop place for your prospects to learn everything about your product, its price and other details. Portent contributor Ian Lurie has shared a comprehensive article on writing a great product description page. Lurie says,... [Read more]

Your business-to-business online marketing needs the right SEO strategies that can help your business feature in the front pages of the search engines. KoMarketing’s Casie Gillette has shared five important daily SEO tasks that can help you get better results from your b2b marketing in 2019. Gillette says, “To help you stay on top... [Read more]

The ClikZ team is hosting a webinar on ‘Top 5 Search Trends for 2019’ on Thursday, February 21, 2019 at 12.00 pm ET. The ClickZ team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their responses... [Read more]

The ClickZ team has published a new report titled ‘The 7 Steps for Optimizing Your Campaigns for Long-Term ROI’. The report can help you improve your marketing campaigns for improved return on investment (ROI). The ClickZ team says, “Ever wondered why some brands just ‘know’ how to talk to customers effectively? In today’s... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘Get More From Your Customer Data With Open Marketing Cloud’ on Thursday, February 21, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s Open Marketing Cloud, a fully-featured marketing automation... [Read more]

We need: ► clicks, ► page views, ► bigger and more engaged mailing lists, ► sales. Of course we do, but is this all? What about ► a healthy life ► a positive relationship with our clients, ► a chance to have fun with families and friends, ► peace of mind, ► satisfaction, ► a reason for living? We are people, after all, and we need... [Read more]

Econsultancy has released a new report titled ‘Skills of the Modern Marketer’. This report highlights the challenges and opportunities that today’s marketers are getting. The Econsultancy team says, “This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in... [Read more]

The Econsultancy team is hosting a webinar on ‘2019 APAC Digital Marketing Trends and Predictions’ on Wednesday, February 27, 2019. The Econsultancy team says, “We surveyed 700 digital marketers and SEOs and asked them, “In the next 12-18 months, what are the five biggest challenges / opportunities you see for the industry?” Their... [Read more]

Link building helps you earn credibility and authenticity online. One of the criteria that the search engine algorithms follow is the quality links that your site is getting. State of Digital contributor Polly Pospelova has shared three link building tactics that can help you get more links to your websites. Pospelova says, “Below I will... [Read more]

Search Engine Optimization (SEO) is an essential process for getting maximum traffic to your website. It helps you to project your products and services in the search engines so that you could achieve more sales. The Raven Tools team has published a comprehensive guide to SEO for helping you get better results in 2019. Highlighting the importance... [Read more]

The RankRanger team has published a new podcast episode titled ‘Local SEO – Proximity, Reservations, & Voice Search Monetization!’. In this episode Sergey Alakov answers the following questions: What role does proximity play when optimizing for local intent?Will Reserve with Google become a must for local businesses?Why... [Read more]

Backlinko’s Brian Dean has published content marketing findings from an analysis of 912 million blog posts. Here are some of the major findings: Long articles get more links as compared to short articlesMore than 94% of blogs do not have external linksThere is no correlation between backlinks and social shares Longer headlines get more... [Read more]

By getting links to your site you can create a credibility in the search engine algorithms and get higher rankings in the search results. Are the links from pages with less traffic and from pages with high traffic make any difference in terms of the website traffic? This is a prominent question when it comes to link building. To help you... [Read more]

The Search Engine Journal team is hosting a webinar on ‘From Pageviews to People: Don’t Just Drive Traffic, Drive Customers’ on Wednesday, February 20, 2019 at 2.00 pm EST. Michelle Robbins and Brent Csutoras will be presenting the webinar. The SEJ team says, “Everyone knows that “content is king” – and that it’s the... [Read more]

The ClikZ team is hosting a webinar on ‘Goodbye, digital abandonment. Hello 3X ROI!’ on Wednesday, February 20, 2019 at 12.00 pm ET. The ClickZ team says, “To win in the market and gain customer loyalty, your digital enrollment process needs to be seamless. You need to deliver consistent branding at scale, optimize performance with... [Read more]

Getting more and more traffic to your websites is one of the ways to grow your business. By extending your site’s reach you are able to let the Internet users know about the kind of products and services you offer. MarketingProfs contributor Stefan Debois has shared five unconventional ways you can use to get more website traffic. Debois... [Read more]

Your content without the right context cannot brig in desired results. It is very important to make your marketing messages loud and clear so that the prospects and customers can respond appropriately. MarketingProfs contributor Luce Benyon has shared a video on ‘Context Is Everything: Language and Voice in Marketing Messaging’ featuring... [Read more]