You can achieve the best SEO performance by combining content creation with keyword research. Keyword research continues to evolve with the new tools and tactics. Search Engine Watch contributor Ann Smarty has published an in-depth article highlighting three critical keyword research trends you must embrace. She says, “Google’s understanding... [Read more]

According to Juniper Research, by 2023 the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI. Marketing Land is hosting a webinar ‘Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic’ on Tuesday,... [Read more]

Your content needs to be well-optimized for the search. From keywords to the ideas you share in your content, everything matters. Search Engine Land contributor Himani Kankaria has shared 17 content optimization mistakes affecting ROI. She says, “Now that SEOs have the budget for content optimization and know how to optimize content (even for... [Read more]

Amazon just announced 2022 Prime Day (their biggest “day” of the year) is actually two days, July 12-13. Well, that’s the official Prime Day, but in their press release, they also say that “Shop on Amazon Live: Starting June 21, customers will have an opportunity to shop early Prime Day deals alongside their favorite celebrities... [Read more]

Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run. He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google... [Read more]

Rank Ranger has published a new In Search SEO podcast episode ‘5 Shopify SEO Tips’ featuring Iky Tai. The Rank Ranger team says, “What are the key elements of successful Shopify SEO? That’s what we’re going to be discussing today with a lady who likes coffee plants and home decor. She has been a speaker at SEO Mastery Summit,... [Read more]

MarketingProfs is hosting a webinar ‘How (and Why) to Adopt the New Approach to Agile Marketing’ on Thursday, June 30, 2022, at 2.00 pm ET. The MarketingProfs team says, “What does it really mean to be an agile marketing organization? And how do you adopt, adapt, and acclimate to the challenges facing modern B2B marketers (and drive... [Read more]

® LinkedIn has grown in importance to marketers over the years. That’s while some other platforms once considered critical to marketing success have diminished in importance. Why? Probably because LinkedIn is focused on business relationships. Most others are predominantly used for personal interests. Ads may work, but they are a disruption... [Read more]

Search Engine Journal has published ‘A Complete Google Search Console Guide for SEO Pros’ highlighting how you can improve your site health and search performance with it. Roger Montti says, “Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively... [Read more]

Watch Neil Patel’s latest video ‘Learn SEO in Just 5 Minutes a Day’ to help yourself learn and implement SEO tactics. He says, “Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and... [Read more]

Podcasting is a proven marketing tactic now. It helps you create followers and persuade them to take desired actions. Content Marketing Institute is hosting a webinar ‘Don’t Play It by Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy’ on Wednesday, June 22, 2022, at 2.00 pm ET. The CMI team says, “Like... [Read more]

The launch of AgencyScale is in full swing. If you have clients or customers you need to keep track of, this may be for you. AgencyScale is the first of its kind Agency Customer Relationship Management platform. It helps you build a growing service-based marketing agency that can become a long-term business based on solid business relationships. It... [Read more]

Search Engine Journal has published the replay of the ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ webinar. Heather Campbell says, “With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm... [Read more]

Search Engine Journal has published with Josepha Haden Chomphosy, Executive Director of WordPress, discussing the present and future of WordPress. Vahan Petrosyan says, “This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Director of WordPress.She gave us some very in-depth answers about what is happening... [Read more]

Social media platforms play an important role in enabling brands and marketers to drive consumers. Respective social influencers play their part here. Search Engine Journal contributor Greg Jarboe has shared research on TikTok’s impact on consumers’ purchase journeys. He says, “TikTok users are 56% more likely to research new brands or products... [Read more]

MarketingBlocks is packed with world-class features, such as an AI-powered graphics editor, video editor, text to speech editor, page builder, inbuilt translator, resizing wizard and SO MUCH more.... [Read more]

Search engine marketing requires continuous research and tactics that help you get your content indexed in the search engine results. Search Engine Journal contributor John Lee has shared 6 SEM Best Practices Growth Marketers Need to Master He says, “SEM is not a short-term effort: it’s an ongoing strategy to drive more qualified customers to... [Read more]

Web hosting platforms provide data storage that allows websites to run, so that site owners don’t need to manage it all themselves. It is important to weigh and choose the right web hosting service for your sites. Semrush has published a guide on finding the best web hosting services in 2022. The Semrush team says, “If you want to use a hosting... [Read more]

Gartner is hosting a webinar ‘Impactful Storytelling Series: Influence Your Audience with Data’ on Monday, June 20, 2022, at 10.00 am EDT. The Gartner team says, “B2B buyers have evolved their purchasing journey. Instead of being sold to, buyers now take a more proactive role in their search for products, solutions, and services, and... [Read more]

Francis Ochoco has been studying how crypto functions in the marketplace. He has found a way for you to build a crypto account without investing your personal finances in buying it. More and more merchants are accepting crypto currency in payment. Getting your feet wet in crypto without risking any money is a wise move in light of direction online business is heading.... [Read more]

SEO is the backbone of any business. It helps you grow your business by getting your websites ranked on the search engine result pages. Ahrefs contributor Mateusz Makosiewicz has published a flow chart highlighting the worth of SEO. He says, ” According to HubSpot, 69% of marketers actively invest in SEO. But is SEO worth the time and money in... [Read more]

Quality content remains at the heart of your marketing. Content marketing has become an integral part of every business today. Siege Media contributor Sarah Hollenbeck has shared 19 content marketing tips to skyrocket your business growth. She says, “Check out the following content marketing tips that will help you skyrocket your company’s... [Read more]