Consent, compliance and trust in the AI age, December 23, 2025

December 23rd, 2025 at 8:21 am EST
Internet Marketing NewsWatch
Tuesday, December 23, 2025

How to build a CRM in Google Sheets [Guide]

A CRM system is vital for managing customer data, interactions, and relationships in a structured and efficient way. It helps businesses improve customer satisfaction, retention, and sales performance through better insights and personalized engagement.HubSpot has published a new guide, ‘How to build a CRM in Google Sheets’.Mandy... [Read more]

Should You Invest in Growing Your AI Visibility? [Answered]

AI visibility is essential to ensure that brands and content are recognized, cited, and recommended by AI-driven search and answer platforms. Without strong AI visibility, even high-quality content risks being overlooked in AI-first discovery environments.Semrush contributor Tushar Pol has published an article answering the question, ‘Should... [Read more]

How To Do an AI Search Optimization Audit (Step-by-Step Guide) [Video]

An AI Search Optimization Audit evaluates how well a brand’s content and digital assets are discovered, understood, and cited by AI-powered search and answer engines. It identifies gaps in structure, authority, and clarity to improve visibility across AI-driven search experiences.The... [Read more]

New & Improved ContentReel26: The Smart Way to Create Videos #ad

In today’s digital landscape, visibility equals viability. The standard for maintaining relevance on TikTok, YouTube, Instagram, and Facebook has shifted to a demanding 2–5 video uploads per day. For most marketers, maintaining this volume manually is impossible without a dedicated production team.Enter ContentReel26.Join us for an exclusive... [Read more]

Consent, compliance and trust in the AI age [Video]

In the AI age, consent and compliance ensure that data is collected, processed, and used ethically in line with legal and regulatory standards. Building trust requires transparency, responsible AI practices, and clear communication about how AI systems impact users and their data.MarTech has published a new video,... [Read more]

How to Prove Your Offline SEO Works With 4 Metrics [Video]

Offline SEO focuses on improving a brand’s visibility and credibility beyond the website through activities like local citations, print media mentions, business cards, events, and word-of-mouth marketing. These offline signals strengthen brand authority and indirectly boost online search performance by driving... [Read more]

The 2026 Forecast for Data and AI, January 15 [Webinar]

Data and AI in 2026 will move beyond automation to become strategic co-pilots, powering real-time decision-making across every business function. Companies will rely on unified data ecosystems, predictive intelligence, and autonomous workflows to unlock speed, accuracy, and competitive advantage.Adweek is... [Read more]

FireLaunchers & Eric Holmlund’s Christms Software Blowout #ad

Eric Holmlund has partnered with FireLaunchers in recent months to release 8 software applications, which they are now offering at fire-sale prices through Christmas Eve.Use Coupon Code XMAS50 to get 50% off each of these marketing tools. AiSpokeStudio Advanced AI voiceover & speech solution. Create mesmerizing professional videos with... [Read more]

Inside Media Planning in MENA [Podcast]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside Media Planning in MENA’.The DMD team says, “How do you build a media plan for a region where social usage is among the highest in the world? In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠... [Read more]

How Leading Brands Streamline High-Stakes Campaigns, January 27 [Webinar]

Peak season can make or break a retail brand. When timelines shrink and campaigns multiply, chaos isn’t just likely; it’s the default unless you have the right system.Adweek is hosting a webinar, “Join Kristen Brophy, SVP and Head of Marketing at ThredUp, as she pulls back the curtain on how her team... [Read more]

The State Of SEO 2026 – How to Survive [Guide]

The state of SEO in 2026 is defined by AI-driven search, voice queries, and user intent shaping ranking strategies. Success depends on adaptive content, technical precision, and authority in an increasingly conversational search landscape.Search Engine Journal has published a new guide, ‘The State Of SEO 2026 – How to Survive’.The... [Read more]

YouTube AI Growth Blueprint: Grow Your YouTube Channel With AI Tools #ad

YouTube AI Growth Blueprint shows you how to crack the YouTube code using AI (without the tech headache).... [Read more]

From SEO to GEO: What the Shift Means For Your Site and Your Brand, January 27 [Webinar]

SEO focuses on optimizing content to rank higher in traditional search engine results, while GEO (Generative Engine Optimization) targets visibility within AI-generated answers and summaries. Together, they ensure brands remain discoverable across both search listings and AI-driven discovery platforms.Digital Marketing... [Read more]

Cracking the Code to Great AEO [Podcast]

Answer Engine Optimization (AEO) is essential to ensure content is easily understood and selected by AI-powered search and answer engines. It helps brands gain higher visibility by delivering clear, structured, and direct answers to user queries.HubSpot... [Read more]

How I Built a Content Creation App in 11 Minutes with 1 AI Tool [Podcast]

Using AI to create content creation apps enables faster production of high-quality text, visuals, and multimedia with minimal manual effort. These apps enhance creativity, personalization, and scalability by adapting... [Read more]

DFY Suite 7.0: Tried and true, but keeps getting better #ad

DFY Suite has been a market leader for over eight years, but Version 7.0 takes automation to a new and remarkably effective level. The premise is simple: you have a URL (a video, a niche site, an e-commerce store) and you want traffic.... [Read more]

The Marketing Fortune! It’s All in the Follow-Up, January 22 [Webinar]

Follow-up in marketing is essential to nurture leads, build trust, and keep your brand top of mind throughout the buyer’s journey. Timely and relevant follow-ups significantly increase conversions by addressing customer doubts and reinforcing value.MarketingProfs is hosting a webinar, ‘The Marketing Fortune! It’s... [Read more]

AI Marketing Isn’t As Scary As You Think [Video]

AI marketing uses artificial intelligence to analyze data, predict customer behavior, and deliver highly personalized campaigns at scale. It helps brands improve targeting, optimize content, and make faster, data-driven marketing decisions.Neil Patel has published a new video, ‘AI Marketing Isn’t... [Read more]

’Twas the Night Before Break — Zero-Click Edition [Video]

Content Marketing Institute has published a new video, ’Twas the Night Before Break — Zero-Click Edition.The CMI team says, “Every December, CMI’s Robert Rose wraps up the year with a playful reflection on our marketing universe, which... [Read more]

AI Graphics App Builder: pay once, not monthly, for graphics #ad

AI Graphics App Builder is the industry’s first "no-code" platform that allows you to build your own fully functional AI graphics applications in minutes.... [Read more]

A Guide to Web Guide: Our Hybrid Search Future [Guide]

Google Web Guide is an AI-driven enhancement to Google Search that organizes web results into thematic sections, making it easier for users to explore complex topics. It improves discovery by grouping high-quality, contextually related content rather than showing a simple list of links.MOZ has published ‘A Guide to Web Guide:... [Read more]

The Guide To Winning More Business Online In 2026 [Guide]

Winning more business online is essential for sustained growth, as customers increasingly research, compare, and purchase through digital channels. A strong online presence helps build credibility, reach wider audiences, and convert prospects into loyal customers.Search Engine Journal has published ‘The Guide To Winning More Business... [Read more]

5 SEO keyword research tools that help teams show up in search [Guide]

SEO keyword research tools are essential for identifying the terms and phrases your target audience uses, helping you optimize content to rank higher in search engines. They also reveal competition levels and search trends, enabling smarter strategy and better organic traffic growth.HubSpot has published a new guide, ‘5 SEO keyword... [Read more]

Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know [Podcast]

Facebook’s ad algorithm for 2026 is shifting heavily toward AI-driven automation and creative optimization, with Meta increasingly using machine learning to build, target, and personalize ads, reducing granular manual controls and... [Read more]

Are AI Mode and AI Overviews Just Different Versions of the Same Answer? [Answered]

Ahrefs contributor Despina Gavoyannis has published an article answering the question ‘Are AI Mode and AI Overviews Just Different Versions of the Same Answer?’ based on the analysis of 730K responses.She says, “Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the... [Read more]

Social Listening: A Complete Guide for Marketers [Guide]

Social listening helps brands understand real customer conversations, sentiments, and emerging trends across digital platforms, enabling more informed and timely marketing decisions. By actively tracking audience feedback, marketers can refine messaging, manage brand reputation, and create campaigns that genuinely resonate with their target... [Read more]

The rise of AI, post-quantum, and record-breaking DDoS attacks [Report]

Cloudflare has published a new report, ‘The 2025 Cloudflare Radar Year in Review: The rise of AI, post-quantum, and record-breaking DDoS attacks’.David Belson says, “The 2025 Cloudflare Radar Year in Review is here: our sixth annual review of the Internet trends and patterns we observed throughout the year, based on Cloudflare’s... [Read more]


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