Strong and structured collaboration, organization, and content management are all critical elements of a successful content marketing team. Couple that with an amazing digital experience for your customers and you have achieved operational excellence. Content Marketing Institute is hosting a two-part webinar ‘Operational Excellence in Content... [Read more]

Understanding the root causes of traffic loss can help you better manage your site, make more confident business decisions, and win over your concerned stakeholders. Search Engine Journal is hosting a webinar ‘How Much Revenue Are You Losing from Organic Traffic Declines?’ on Wednesday, February 16, 2021, at 2.00 pm ET. The SEJ team says,... [Read more]

Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they are there. Search Engine Journal is hosting a webinar ‘On-Site Search Intent: 3 Powerful Ways To Increase Sales’ on Wednesday, February 9, 2021, at 2.00 pm ET. The... [Read more]

In 2018, Mike Filsaime announced Groove, a software platform that lets online marketers, big and small, simplify their business by replacing a whole suite of tools that don’t work together with an integrated set of tools that understand and communicate with each other by sharing data. This was and still is a big deal. Just as a small example of... [Read more]

Local SEO helps your business stand out and drive more customers through online leads. Since these leads are from people who are specifically searching for products or services that your business offers, they are also likely to give you a high conversion rate. Search Engine Journal has published a new e-book ‘Local SEO: The Definitive Guide to... [Read more]

Third Door Media is hosting a webinar ‘3 Ways to Conquer Your Paid Search Competition in 2022’ on Tuesday, February 1, 2021. The TDM team says, “The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in... [Read more]

The right keywords can get your ad in front of the right customers. Google Ads Keyword Planner helps you to identify the right keywords. Ahrefs has published a new video ‘How Accurate is Google Keyword Planner?’ to help you learn more about the Google Planner. The Ahrefs team says, “Search Console is likely the most accurate source... [Read more]

Split Test Monkey (version 2) is available now. Its goal is to reduce the chace of failure in your online ads. That’s a good goal since failure is not unusual when it comes to online business. Every day, dozens or even hundreds of new people try to earn a living online. But usually, they find it’s not as easy as some promoters make it seem.... [Read more]

Search Engine Journal has published a new podcast episode ‘Content Marketing & Business Growth: Become A Publishing Powerhouse [Podcast]’ featuring Brian Morrissey, Founder of The Rebooting. Loren Baker says, “Should you spend your time churning out broad, general content to fill keyword gaps? Or should you hone in on what your... [Read more]

Search Engine Journal is hosting a live podcast ‘Google Analytics: What’s A Good Bounce Rate In 2022?’ on Friday, February 18, 2022, at 3 pm ET. The podcast will feature Kayle Larkin, a data-driven SEM strategist at Larkin SEO. Loren Baker says, “Kayle is the “legit” Analytics + SEM consultant for B2B and eCom companies worldwide.... [Read more]

If you are looking to outrank and outperform within organic search, link building is essential. Third Doore Media is hosting a webinar ‘ Building Trust, Builds Brands: SEO Link-Building Strategies That Work’ on Thursday, February 17, 2021. The TDM team says, “We invite you to buckle in as 17-year SEO veteran, Jon Lightfoot of StrategicSEOSolutions.com,... [Read more]

RoyalStock is an extensive stock asset platform where you can build a profitable business. You can use the stock content (images, videos, more…) in your own business, for your clients. And you can build your own store of stock media collections and sell access to those collections..... [Read more]

Demand Generation. As content marketers, sometimes those words put a dark cloud over our efforts. We’re supposed to be strategizing, planning, crafting and distributing content to create the best buying experience for our clients. Content Marketing Institute is hosting a webinar ‘Content Marketing in a Demand-Gen World’ on Wednesday, January... [Read more]

By advertising on Facebook, you can grow your online reach and achieve the goals you have set for your business. HubSpot has published a new video ‘How To Master Facebook Ads To Reach Your Highest Monthly Sales Ever’ to help you make the most from your Facebook advertisements. The HubSpot team says, “Did you know that 98% of Facebook’s... [Read more]

Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage. They are quite important when it comes SEO. Search Engine Journal contributor Amelia Willson has share seven best practices to craft useful heaer tags. She says, “Header tags are important for SEO because they help Google understand... [Read more]

Converzee's launch is nearly over and the launch pricing is due to expire at midnight. This new sales-boosting collection of tools has attracted many marketers and the launch has achieved its goal..... [Read more]

Pumping out content is easy for an enterprise brand. But is that content providing higher ROI and value to your target audience or leading to higher bounce rates? Search Engine Journal is hosting a webinar ‘7 Big Enterprise Content Marketing Strategies You Need To Know’ on Wednesday, February 16, 2021, at 2.00 pm ET. The SEJ team says,... [Read more]

The User Experience (UX) means everything to the success of an e-commerce platform. That’s because UX can make or break lead conversion, sales, and customer satisfaction. As you look to a future of business success on a digital platform, trends in UX are especially important to note. These future projections for UX in e-commerce will tell you what... [Read more]

With a well-designed website, you can continue to attract more and more visitors and convert them into customers. Practical Ecommerce contributor Sig Ueland has published an article highlighting 22 free web design tools. He says, “Here is a list of new web tools and design elements from fall 2021. There are color and gradient generators, image... [Read more]

IntelliSqueeze allows you to create GDPR-friendly squeeze pages (a.k.a. landing pages) in just a few minutes, with everything you need, from easy-to-use online SaaS software. There's nothing like it at anywhere near this price..... [Read more]

To build the kind of engagement that dynamically adapts to customers’ experiences, contexts and needs, brands must have a solid foundation of data, tools and teams. Only then can they design customer journeys at scale around core audience segments and behaviors. AdWeek is hosting a webinar ‘How Top Brands Orchestrate Customer Journeys: The Latest... [Read more]

It is very important to choose the right niche to launch a new business. By analyzing the demand in a particular domain, you can move on to offer the right product or service. Ahrefs has published a new video ‘Low Competition Niches with High Earnings Potential’ to help you identify the right niche for your business. The Ahrefs team says,... [Read more]

HubSpot contributor Maxwell Iskiev has published an article highlighting HubSpot blog’s 2022 social media marketing report featuring data from 310 marketers. He says, “Let’s dive into some data that will help your social media strategy stay up-to-date as we jump into the new year. 2022 Social Media Marketing Trends Survey Key Findings Facebook... [Read more]

Social media platforms play a vital role in the framing and execution of any marketing strategy today. With the right analysis and planning, you can take your marketing to the next level. AdWeek is hosting a webinar ‘Harness the Power of TikTok, Instagram and Twitter Insights: Boost Your Content Strategy’ on Tuesday, February 15, 2021 at... [Read more]

Broad outreach and generic marketing don’t speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers’ journey to produce higher ROI than other marketing strategies. MarketingProfs is hosting a webinar ‘Scale... [Read more]

SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The... [Read more]

Pinterest is considered to be a potential social network for marketing and advertising. Pinterest ranks high in the world in terms of global active users. The platform ranks below social networks like Facebook, Instagram, TikTok and Snapchat. Blogging Wizard contributor Adam Connell has published an article highlighting 33 latest Pinterest statistics... [Read more]