Brand Marketer’s Guide to TikTok Shop - IM NewsWatch, February 5, 2024

February 5th, 2024 at 6:39 am EDT
Internet Marketing NewsWatch
Monday, February 5, 2024

What Is a URL? A Complete Guide to Website URLs [Guide]

A website URL, or Uniform Resource Locator, is a string of letters and numbers that leads to a website. It’s the address of a specific webpage or file on the internet. Semrush has published ‘What Is a URL? A Complete Guide to Website URLs’. Tushar Pol says, “A URL points your browser to the exact spot—be it a webpage or file—that... [Read more]

SEOs: Do this to make Google’s algorithm love you [Video]

Ahrefs has published a new video ‘SEOs: Do this to make Google’s algorithm love you’. In this video, you’ll learn how to make the Google algorithm love your website. https://www.youtube.com/watch?v=ngekIXiFN3s Ahrefs  [Read more]

This Simple Email Sequence = $103k/mo [Video]

Watch Brian Dean’s latest video on ‘This Simple Email Sequence = $103k/mo’. In this video, Brian explains how he generates 100k+ per month via email marketing. https://www.youtube.com/watch?v=ugK6SjHmBds        [Read more]

SaiyBot responds to voice or text commands to build & manage WordPress #ad

Saiybot is a new AI Bot that will work tirelessly for you to take over all of the most important tasks required to run your websites. This is a first-of-its-kind WordPress plugin that will set-up, write, optimize, manage, update your sites for you (and more) by you simply “telling” it to with its “Alexa-Style” voice command engine. Its Built-in... [Read more]

How to Nurture and Grow Your Creative Marketing Skills [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Nurture and Grow Your Creative Marketing Skills’ featuring Escobar-Gonzalez. The SME team says, “Want to design innovative marketing campaigns? Is relying on what’s always worked holding you back? Discover how to step out of your... [Read more]

Do Better Prompts Translate to Better Outcomes? [Video]

Content Marketing Institute has published a new video ‘Do Better Prompts Translate to Better Outcomes? | What’s New?’ The CMI team says, “So what do you think? Have your efforts to “code” better prompts enhanced the quality and value of your content? Let us know in the comments. AI prompts are the hot topic among marketers,... [Read more]

Achieving Compliance Excellence: Your Path to Marketing Success, February 15 [Webinar]

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. Digital Marketing Depot is hosting a webinar ‘Achieving Compliance Excellence: Your Path to Marketing Success’ on Thursday, February... [Read more]

AI Profit Sync Challenge: Build a digital course in 5 days #ad

The AI Profit Sync Challenge is a 5-day live challenge with Bill McIntosh. During this event, McIntosh will walk students through the entire process of creating their first (or next) digital course using the power of AI, step by step. A “challenge” in the educational world is a training + practical implementation event. Therefore, every... [Read more]

3 Unexpected Examples of Technical SEO Issues [Video]

Technical SEO is the process of improving a website’s architecture and backend elements to improve its visibility and performance on search engines. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues’ featuring Kristina Azarenko. The MOZ team says, “In this Whiteboard... [Read more]

The Brand Marketer’s Guide to TikTok Shop, February 28 [Webinar]

TikTok Shop has the potential to totally revolutionize social commerce. With U.S. adults currently spending some 4.4 billion minutes daily on TikTok, the ability to make videos shoppable can be a gamechanger. That’s why it is critical for marketers to understand how to adapt their strategies to maximize sales. Adweek is hosting a webinar ‘The... [Read more]

Attention Metrics Get a Glow-Up | What’s New? [Video]

Attention metrics are data points that model how consumers pay attention to media placements and creative. They can range from loose proxies like viewability to exact measures like eye-tracking. Content Marketing Institute has published a new video ‘Attention Metrics Get a Glow-Up | What’s New?’. The CMI team says, “What’s... [Read more]

Webilo: builds ADA and GDPR-friendly websites #ad

Webilo introduces new generation of DFY (Done For You) websites. These come with pre-built templates and are equipped with essential ADA and GDPR policies..... [Read more]

Secrets of a 10 Million Dollar SEO Success Story, February 13 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Secrets of a 10 Million Dollar SEO Success Story’ on Tuesday, February 13, 2023, at 1.00 pm EDT. The DMD team says, “In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 million SEO business. This session... [Read more]

Reminder- 2024 Content Marketing Predictions, February 1 [Webinar]

This is a reminder for the Industry Dive webinar to be held on February 1, 2024. Industry Dive is hosting a webinar ‘2024 Content Marketing Predictions’ on Thursday, February 1, 2024, at 1.00 pm ET. The ID team says, “Bolster your content marketing roadmap for 2024 with expert analysis of industry-defining predictions. Based on combined... [Read more]

Ranking Factors [Semrush Study]

Google considers hundreds of factors when determining how to rank search engine results. Semrush has published a short report based on its study about the ranking factors. The Semrush team says, “How does Google rank content? We know that measuring the relevance of individual ranking factors and the potential impact of a single factor is difficult,... [Read more]

VidCraft AI creates Personalized Interactive Videos #ad

VidCraft AI is a brand new video creation and customization platform designed to elevate ordinary videos into powerful marketing tools..... [Read more]

Everything You Need To Know About Product Listing Ads

Product Listing Ads (PLAs) are paid advertisements that appear in search results for a target customer. They are also known as Google Shopping or Google Product Search. Semrush contributor Asif Ali has published an in-depth article explaining product listing ads. He says ,”PLAs are a straightforward way to get noticed by customers right at the... [Read more]

Reminder- SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore, February 1 [Webinar]

This is a reminder for the DMD webinar to be held on February 1, 2024. Digital Marketing Depot is hosting a webinar ‘SEO Memorial Service: A Fond Farewell To Things That Don’t Matter Anymore’ on Thursday, February 1, 2023, at 1.00 pm EDT. The DMD team says, “Join us in a joyous celebration of life, honoring the long list of SEO tactics... [Read more]

My First Startup Failed HARD. My New One Is Worth $7.3M [Video]

Watch Brian Dean’s latest video on ‘My First Startup Failed HARD. My New One Is Worth $7.3M’. In this video, Brian explains how he went from a failed SaaS startup to one with a multi-million dollar valuation. https://www.youtube.com/watch?v=ugK6SjHmBds      [Read more]

Gravity AI Offers Free Traffic, Leads & Sales #ad

Gravity AI may be your best chance to crack the Amazon code and earn good Amazon commissions. Glenn Kosky has been studying Amazon's affiliate program, looking for simple ways for an affiliate to increase their commissions without a lot of hassle..... [Read more]

Reminder- Better Marketing Teams Start With Better Marketing Managers, February 1 [Webinar]

This is a reminder for the Adweek webinar to be held on February 1, 2024. It’s never been more urgent for marketing and agency leaders to identify and develop effective mid-level managers. Adweek is hosting a webinar ‘Better Marketing Teams Start With Better Marketing Managers’ on Thursday, February 1, 2024, at 1.00 pm EST. The Adweek... [Read more]

SEJ Highlights Seven Benefits of PPC Advertising

Pay-per-click (PPC) advertising is a digital marketing model where advertisers pay a fee each time a user clicks on their ad. Advertisers bid on keywords or phrases they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. Search... [Read more]

SEO In 2024: Top Priorities, Challenges, And Opportunities, February 21 [Webinar]

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. Search Engine Journal is hosting a webinar ‘SEO In 2024: Top Priorities, Challenges, And Opportunities’... [Read more]

HubSpot on Artificial Intelligence in 2023

Artificial intelligence (AI) marketing is the use of AI to gather customer insights and create better content. AI-guided marketing assets are personalized and optimized for the customer journey. This can include chatbots, targeted advertising, and content generation. HubSpot contributor Caroline Forsey has published an article featuring a review of... [Read more]

Rewriting the SEO Starter Guide [Video]

Google Search Central has published a new video ‘Rewriting the SEO Starter Guide’. The GSC team says, “The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are... [Read more]

How to Create YouTube Video Podcasts That Perform [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Create YouTube Video Podcasts That Perform’ featuring Jay Clouse. The SME team says, “Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? Explore creating video podcasts on YouTube.” https://www.youtube.com/watch?v=tKB4QpKZGyk Social... [Read more]

How to Create a 2024 Social Media Strategy Plan [Video]

A social media strategy can help you reach a wider audience and reinforce your brand identity across multiple marketing channels. HubSpot has published a new video ‘How to Create a 2024 Social Media Strategy Plan’. The HubSpot team says, “Whether you’re a small business owner, a content creator, or a social media manager,... [Read more]


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