Instagram has announced the availability of new feature called ‘Checkout on Instagram’ to allow its users buy from 20 online brands without leaving the Instagram app. The Instagram team says, “Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app. When... [Read more]

By conducting effective keyword research you can find the right niche and market for your brand and by optimizing such keywords you can rank higher in the search results. The Stone Temple team has shared a video featuring Eric Enge who explains the Ranking Content Quality Analysis (RCQA) technique to improve keyword research. Stone Temple team... [Read more]

The ClickZ team has published a new report ‘The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM’. The report will help you improve your marketing strategies through a CRM (Customer Relationship Management) roadmap. The ClickZ team says, “The “4Ps”— price, product, promotion, and place — have been the cornerstone... [Read more]

Social media advertising is beneficial in improving your sales and branding. The social channels let you connect with the specific audiences. And when it comes to advertising on LinkedIn, you get an opportunity to promote your products and services to the professionals. The WordStream contributor Mary Lister has shared ‘LinkedIn Advertising... [Read more]

The Artificial Intelligence (AI) technology is enabling the businesses to improve their sales by allowing them to deliver more personalized campaigns. Have you thought of integrating AI into email marketing? To help you think in this direction, ClickZ contributor Emily Alford has shared case studies that deal with the integration of AI and email... [Read more]

The use of social media for marketing is inevitable. But sometimes the vast exposure offered by different social media sites becomes a distraction for the marketers. To help marketers save themselves from such distractions, Social Media Examiner’s Michael Stelzner has published an interview with Brian Solis. The interview covers points... [Read more]

The Ezoic Inc. team has published a new podcast episode titled ‘Video, Mobile & The Google March Core Update’. This episode features information on Google’s recent search algorithm update and how it is affecting the video and mobile publishing. The Ezoic team says, “Tyler and Shelby go over some highlights from Pubtelligence... [Read more]

Google has launched Google Tag Manager (GT) to help webmasters manage and deploy marketing tags (snippets of code or tracking pixels) on their websites without modifying the site code. The biggest advantage of Google Tag Manager is – the flexibility it offers to everyone for managing the code without much technical expertise. The Marketing... [Read more]

The Digital Marketing Depot is hosting a webinar on ‘Let Customer Reviews Drive Your Conversions’ on Thursday, April 4, 2019 at 1.00 pm ET. The DMD team says, “Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion... [Read more]

Bloomberg’s Spencer Soper has reported that Amazon is going to start showing videos ads in its mobile app search results. With this step, Amazon is set to target $129 billion digital advertising market dominated by Google and Facebook. Soper says, “The brief video spots appear in response to search results on the shopping app, valuable... [Read more]

Retail Dive is hosting a webinar on ‘Using Competitive Intelligence to Drive Market Insights, Growth and Conversions’ on Tuesday, March 26, 2019 at 2.00 pm ET. The Retail Dive team says, “Flying blindly is simply not an option for brands in today’s competitive e-commerce environment. Online brands have access to more data than ever... [Read more]

HubSpot contributor Sarah Goliger has shared a guide to help you create Twitter Ads Campaigns. This guide elaborates various ways you can use to start advertising on Twitter. It also describes steps to set up your ad campaigns. Goliger says, “To expand your reach and grow your follower list on Twitter, consider supplementing your organic... [Read more]

Defining your goals is quite important before you start your marketing journey. Similarly when you think of launching you PPC (pay-per-click) campaigns, you need to be clear about your objectives and actions. The Search Engine Journal contributor Lisa Raehsler has shared five goals you can think about and set while implementing your PPC strategy.... [Read more]

The Search Engine Journal team is hosting a webinar on ‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ on Wednesday, March 27, 2019 at 2.00 pm ET. The webinar will be presented by Danny Goodwin and Loren Baker. The SEJ team says, “For the last 18+ months, Search Engine Journal has been focused on improving... [Read more]

The Search Engine Journal contributor Julie Joyce has shared ultimate glossary of useful link building terms. Joyce says, “Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this guide is for you. Here’s an alphabetical list of link building terms you should know. Anchor Text This... [Read more]

The Rainmaker team has published a new podcast episode titled ‘What Nobody Wants to Hear about Content Marketing’. The podcast is hosted by Sonia Simone with Robert Bruce . Rainmaker team says, “Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker... [Read more]

You content marketing strategy should have authenticity and creativity combined with a clear vision. Your content should be such that makes your prospects to look back at your product portfolio and make a purchase. The Copyblogger contributor Sonia Simone has shared a list of 10 things that can make your content marketing strategy rewarding. Simone... [Read more]

Website development requires knowledge of different site building platforms and an insight to put in your best creative efforts. To help you build effective sites, the QuickSprout team has shared 70+ guides that elaborate comprehensive web development procedure. The QuickSprout team says, “”Creating a website is overwhelming. Don’t... [Read more]

We recently shared six steps to make your blog posts popular. The Blogging Wizard contributor Adam Connell has shared some useful tips to help you make your blog more effective by creating persona-driven content . Connell says, “Before we go into what makes persona-driven content, you need to create a persona for your ideal reader. Or... [Read more]

MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’. Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come... [Read more]

Email is one of the most important tools that we use for marketing. But what happens if your emails never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau... [Read more]

Voice search is the new driver of mobile-powered Internet. The adoption of voice brings you a fresh opportunity to use this technology for enhancing your marketing efforts. The MediaPost contributor Arno Ham has shared three ways you can prepare to use voice technology for marketing. Ham says, “While historically thought of as a consumer... [Read more]

The Google Webmasters team has shared a video on ‘Testing and debugging JavaScript sites for Search’. In this video Google’s Martin Splitt has shared some useful tips on testing and debugging to help you make sure your JavaScript web site is performing well in search. The Google Webmasters team says, “When building JavaScript... [Read more]

Blogging has been one of the most used tools to stay connected with your prospects and customers by the way of knowledge sharing. But not every blog post can get you tons of visitors. Your posts need authenticity combined with creativity to make your blog popular. Ahrefs contributor Rebekah Bek has shared a nine-step guide to help marketers create... [Read more]