Adjusting Content Strategy for Google’s AI Mode - - IM NewsWatch, July 10, 2025

July 10th, 2025 at 10:54 am EDT
Internet Marketing NewsWatch
Thursday, July 10, 2025

Measure What Matters: Your Guide To CX Success [Webinar Replay]

Customer Experience (CX) is vital because it shapes how customers perceive and interact with your brand at every touchpoint. A great CX builds loyalty, drives repeat business, and sets you apart from competitors. Ask ChatGPT Forrester has made available a replay of its webinar, ‘Measure What Matters: Your Guide To CX Success’. The Forrester... [Read more]

New AI Lessons In Coding, Marketing, And Product Design [Podcast]

Forrester has published a new podcast episode, ‘New AI Lessons In Coding, Marketing, And Product Design’. The Forrester team says, “In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still... [Read more]

Forrester on How GenAI is Reshaping Shopping and Reviving SEO

Forrester contributor Nikhil Lai has published an article on how GenAI reshapes shopping and revives SEO. Nikhil Lai says, “Search engines’ potential to become full-funnel one-stop shops makes search engine optimization increasingly significant. But unlike search engines, which are top of mind for CMOs and now CFOs, SEO is relegated to the weeds... [Read more]

The Secret Cash System builds your affiliate marketing business #ad

Secret Cash System offers you the #1 single fastest and easiest way to create your own online business, according to its creator, Mack Rodd. To control your own destiny and be your own boss, you need to start a business, one that’s incredibly easy to manage and has a high success rate that lets you receive income like clockwork. Problem is, no... [Read more]

The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI, July 17 [Webinar]

Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes. Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI’ on Tuesday,... [Read more]

Marketing & Communications: It’s important to ‘take a beat’ [Podcast]

Marketing and communications work hand in hand to shape how a brand connects with its audience. Together, they build awareness, foster engagement, and drive business growth through clear, consistent messaging. The latest MarketingSherpa podcast is titled “Marketing & Communications: It’s important to ‘take a Beat ‘.” Daniel... [Read more]

DMI Highlight Eight Digital Skills For Better Salary

Digital Marketing Institute contributor Ekaterina Walter has published an article featuring eight digital skills for getting a better salary. She says, “Digital marketing is exciting. It allows you to reach consumers at scale, brings you closer to your customers on the channel of their choice, enables hyper personalization and gives you the ability... [Read more]

FlexiFunnels: The easier way to run an online marketing business #ad

Are you tired of juggling multiple tools to run your online business? FlexiFunnels is a powerful unified platform that can handle everything from building stunning sales funnels to securely delivering your online courses, all without a single line of code. Imagine a world where you could launch your next big idea, attract floods of leads, and convert... [Read more]

A Marketer’s Guide to Better Website Design, July 30 [Webinar]

Effective website design is crucial for capturing visitors’ attention and guiding them smoothly toward desired actions. A well-designed site builds trust, enhances user experience, and ultimately drives conversions. Digital Marketing Institute is hosting a webinar, ‘A Marketer’s Guide to Better Website Design’ on Wednesday, July 30,... [Read more]

Mastering AI-Powered Search: Advanced Strategies for ChatGPT, Perplexity & Beyond, July 31 [Webinar]

The AI search revolution is accelerating faster than ever. After our overwhelmingly successful first session, we’re bringing back this exclusive deep-dive to help even more brands master the new search landscape. Conductor is hosting a webinar, ‘Mastering AI-Powered Search: Advanced Strategies for ChatGPT, Perplexity & Beyond’... [Read more]

Strategies To Adjust Content Strategy for Google’s AI Mode

MOZ contributor John Iwuozor has published an article on adjusting content strategy for Google’s AI mode. He says, “No matter how well you engineer your content for AI systems, you can’t optimize your way into authority without broader brand recognition. According to Google’s AI Mode patent, the system evaluates search behavior alongside... [Read more]

SlideRobo: Stylish Pitch Decks created by AI #ad

SlideRobo is the fastest way to create stunning, Lead-gen ready presentations using just a keyword — no design or writing needed. It’s simple to use. How It Works: Step 1: Type Any Topic or Keyword From “Startup Funding Pitch” to “Weight Loss Plan” or “Salon Marketing Strategy” Step 2: Let AI Work Its Magic SlideRobo... [Read more]

Turn LinkedIn Into a $30M ARR Growth Machine [Podcast]

The latest Ahrefs Podcast episode is titled ‘Turn LinkedIn Into a $30M ARR Growth Machine’ featuring v. This episode covers the following: Building a Personal Brand on Social Media Finding Your Voice and Content Market Fit The Importance of Authentic Storytelling Creating a Public Figure Through Content Strategies for Growing Your LinkedIn... [Read more]

Can I Beat ChatGPT’s SEO Challenge? [Video]

Ahrefs has published a new video, ‘Can I Beat ChatGPT’s SEO Challenge?’. The Ahrefs team says, “In this episode, Sam puts his SEO expertise on the line against a custom-trained ChatGPT model fed with expert insights from Ahrefs. Across three escalating rounds, ChatGPT quizzes Sam and scores his answers from 1 to 10. Can decades... [Read more]

Craft Content With Intention To Avoid AI Ick [Video]

Content Marketing Institute has published a new video, ‘Craft Content With Intention To Avoid AI Ick’. The CMI team says, “Can marketers still gain an advantage by artfully crafting content in a landscape dominated by AI, algorithms, and content-by-committee? The answer may lie in the details. Robert Rose argues that adding more emotional... [Read more]

How to Find Your Target Audience in 2025 6 Step Framework [Video]

The latest ‘HubSpot Marketing’ video is titled ‘How to Find Your Target Audience in 2025 6 Step Framework’. This video covers the following: How to define the REAL transformation your product/service provides (not just features) The detective method for finding your audience on Reddit, Quora, and social platforms Where your... [Read more]

The GPT Creator Club lets you create, brand & sell AI-powered apps in under 20 minutes #ad

With The GPT Creator Club, using its little-known shortcut (even if you’re not techy), you can build AI-powered apps.... [Read more]

Influencer Marketing: Focus on one thing [Podcast]

In 2025, influencer marketing is shifting towards authenticity and niche creators who build genuine communities. Brands are investing more in long-term partnerships and measurable ROI to drive trust and engagement. The latest MarketingSherpa podcast is titled ‘Influencer Marketing: Focus on one thing’. Daniel Burstein says, “As an... [Read more]

Is AI Going to Take My Digital Marketing Job? [Answered]

Digital Marketing Institute contributor Emma Prunty has published an article answering the question, “Is AI Going to Take My Digital Marketing Job?”. She says, “Let’s begin by looking at the impact of AI on the job market. While it’s hard to effectively predict the future as the technology continues to evolve – some of which... [Read more]

The Next Wave of AI in Marketing [Podcast]

AI in marketing enhances decision-making by analyzing vast datasets to uncover customer insights and predict behavior. It enables personalized campaigns, automation, and real-time engagement across channels. Digital Marketing Institute has published a new episode of the DMI podcast titled ‘The Next Wave of AI in Marketing’. The DMI team... [Read more]

Videos Kickstart: The smarter way to host & use videos #ad

Why should you care about Videos Kickstart? You've likely heard that video content is the top choice for establishing brand authority, fostering trust, and generating wealth. However, sticking with platforms like YouTube or Vimeo might be costing you significant revenue since they show competitor videos afte yours plays.... [Read more]

Strategies to Create a Winning Social Media Strategy

Content Marketing Institute contributor Ann Gynn has published an article featuring useful strategies to create a winning social media strategy in 2026. She says, “Algorithms change to perform better for the networks’ owners (not for your audience or your brand). Platform owners may also have sometimes controversial agendas. Direct access... [Read more]

AI Content Creation Best Practices: How to Leverage AI Without the Risk, July 17 [Webinar]

AI tools are revolutionizing the way content is created — but using them effectively (and responsibly) requires more than just a prompt. Content Marketing Institute is hosting a webinar, ‘AI Content Creation Best Practices: How to Leverage AI Without the Risk’ on Thursday, July 17, 2025, at 1.00 pm ETD. The CMI team says, “We’ll... [Read more]

Your Guide To Understanding Paid Media

Paid media refers to any form of marketing where you spend money to reach your audience. This includes search ads, social media ads, display banners, video pre-rolls, and influencer partnerships. Search Engine Journal contributor Brooke Osmundson has published an article different types of paid media and its examples. She says, “Paid media is... [Read more]

SEJ On Why Google Ads Fails B2B

Search Engine Journal has published an article on why Google Ads fails B2B and how to fix it. The SEJ team says, “The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving multiple stakeholders. This guide... [Read more]

AI features in Search & your site, Search Console, SEO community insights [Podcast]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to... [Read more]


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