B2B Commerce in 2025 is driven by AI-powered personalization, seamless digital platforms, and data-led decision-making. Businesses are focusing on automation, self-service portals, and predictive insights to enhance efficiency and strengthen buyer relationships.Content Marketing Institute is hosting a webinar, ‘B2B Commerce in 2025: Best Practices... [Read more]

YouTube Ads drive strong brand awareness and engagement by combining visual storytelling with precise audience targeting. Their measurable impact helps businesses boost conversions, build credibility, and reach customers across all stages of the buying journey.Ahrefs has published a new video, ‘Do YouTube Ads Actually Work?’.This video... [Read more]

Brand mentions have become a powerful trust signal in modern SEO, influencing search visibility even without direct backlinks. They help search engines understand brand authority, relevance, and reputation across digital platforms.Ahrefs contributor Despina Gavoyannis has published an article on auditing brand mentions for modern SEO.She says, “Brand... [Read more]

The Modern Marketing Data Stack integrates tools for data collection, storage, analysis, and activation to create a unified marketing ecosystem. It empowers teams to make data-driven decisions, personalize campaigns, and measure performance across every channel.Digital Marketing Depot has published a new white paper, ‘The Modern Marketing Data... [Read more]

If you’re running any kind of business that needs visuals, such as social media posts, product images, marketing materials, Flaxxa Studio was built for you.Its creators recognize that chances are good you’re a bit worried about this whole AI design thing.In fact, a lot of business owners wonder if AI graphic design tools are going to... [Read more]

The robots.txt file guides search engine crawlers on which parts of a website they can or cannot access. It’s a crucial tool for managing crawl budgets, protecting sensitive pages, and optimizing SEO performance.Search Engine Land has published an article answering the question, ‘Robots.txt: SEO landmine or secret weapon?’.Willie... [Read more]

As AI transforms how people discover and consume information, having a clear AI Search Strategy is essential for visibility and relevance. It helps brands optimize content for AI-driven platforms, ensuring their expertise is accurately represented in generative search results.Search Engine Land has published a new guide, ‘AI Search... [Read more]

Adweek is hosting a webinar, ‘The Future of Measurement: From Metrics to Meaningful Brand Differentiation’ on Wednesday, October 29, 2025, at 1.00 pm ET.The Adweek team says, “In this webinar, industry experts and brand leaders will unpack how to cut through the noise with more meaningful... [Read more]

Content Marketing Institute has published a new video, ‘How To Make Your Brand Unforgettable When It Matters Most’.The CMI team says, “Every brand’s biggest competitor is the same. No matter your industry, products, or services, your leading adversary is forgetfulness. “Most B2B marketers get beat by not... [Read more]

Optimizing content for Perplexity AI means focusing on clear, well-structured answers that directly address user queries, since it prioritizes concise and authoritative information. Including trustworthy sources, conversational tone, and context-rich details can improve visibility within its AI-driven responses.Semrush contributor Connor Lahey has... [Read more]

Google has removed the “&num=100” parameter in mid-September 2025, which means rank-tracking tools can no longer fetch 100 search results in one go, making it more resource-intensive to track rankings beyond the first page.Ahrefs has published an article providing an update on recent Google changes to SERP monitoring.The Ahrefs teams says,... [Read more]

Clicks serve as a key metric to gauge audience engagement, revealing how well marketing content attracts attention. However, true marketing performance lies in turning those clicks into meaningful actions like conversions, leads, and sales.Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Do Clicks... [Read more]

Search Engine Land contributor Tory Gray has published an article featuring A checklist for effective SEO QA.She says, “This article outlines what it takes to build an effective SEO QA discipline and provides a checklist SEOs and QA engineers can use to cover their bases.Why SEO QA gets overlookedUnless SEO is fully integrated with engineering,... [Read more]

Agentic AI refers to artificial intelligence systems capable of autonomous decision-making and goal-driven actions, beyond just responding to inputs. It enables machines to plan, adapt, and execute tasks proactively, shaping a new era of intelligent automation.Digital Marketing Depot has published a new report, ‘ Agentic AI, Decoded:... [Read more]

Local search has become increasingly competitive and complex. Reviews go beyond star ratings, and listings are more than just being discoverable—they form the backbone of visibility, trust, and business growth.Digital Marketing Depot is hosting a webinar, ‘From Stars to Search: The Reputation + Listings Playbook for Agencies’... [Read more]

Neil Patel has published a new video, ‘The YouTube Update No One Is Ready For’.He says, “YouTube just gave creators the power to turn every video they’ve ever made into recurring revenue — while finally giving brands measurable, TV-style ad performance. It’s called Dynamic Ad Insertion, and it’s about... [Read more]

Sora 2 is OpenAI’s next-generation video and audio model that creates hyper-realistic AI-generated videos with synchronized sound, improved physics and strong user control.HubSpot has published the latest episode of the ‘Marketing Against the Grain’... [Read more]