AI Search Optimisation (and How To Do It) - IM NewsWatch, July 16, 2025

July 16th, 2025 at 11:29 am EDT
Internet Marketing NewsWatch
Wednesday, July 16, 2025

Semrush Highlights Five AI Challenges in Marketing

Semrush has published an article featuring the five AI challenges in marketing and how to solve them. The Semrush team says, “In this post, we’re breaking down five of the most common AI challenges in marketing—plus what to actually do about them. 1. You’re using AI, but your content still sounds like everyone else’s. AI has made it easier... [Read more]

Maximize Holiday Campaign Results With CTV And AI, July 24 [Webinar]

Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns.... [Read more]

What is AI Search Optimisation (and How To Do It) [Video]

AI Search Optimisation leverages artificial intelligence to enhance how search engines interpret, rank, and display content. By using AI-driven insights, businesses can fine-tune their digital presence for greater visibility and relevance. Google’s AI Mode is an advanced feature that integrates generative AI into search,... [Read more]

AIWrappers: Build AI apps in seconds, no coding, limits, ongoing fees #ads

AIWrappers allows you to bring your AI-powered tool ideas to life, simply and quickly, whether you prefer typing or speaking your ideas. It accepts both written prompts and spoken prompts. Supporting over 50 languages, the platform lets you describe your application or generate outputs in any major language. With seamless integration of multiple AI... [Read more]

Their $800K Business Runs on Google. One Move Might Kill It [Video]

Ahrefs has published a new video, ‘Their $800K Business Runs on Google. One Move Might Kill It’. The Ahrefs team says, “In this video, I break down how they grew their site in an ultra competitive niche, the future of their site Efficient App, and the dangers and risks that come with building and operating an online business that relies... [Read more]

I Wrote 21 Blog Posts in 30 Minutes. And They’re Good [Podcast]

The latest Ahrefs Podcast episode is titled ‘I Wrote 21 Blog Posts in 30 Minutes. And They’re Good’ featuring Eric Siu. This episode covers the following: What AI can realistically replace in a marketing team (and what it can’t — yet) Why the future of marketing might be one-click campaigns — and why that’s both exciting and... [Read more]

Reminder- Keyword and Page Performance Reporting, July 17 [Webinar]

This is a reminder for the Conductor webinar on July 17, 2025. Keyword and page performance reporting helps track how well your target keywords and key pages rank in search results over time. This insight guides SEO improvements and content strategy for better visibility and traffic. Conductor is hosting a webinar, ‘Keyword and Page Performance... [Read more]

RIZZ AI™: buyers traffic on demand #ad

Rizz AI lets you legally take advantage of hidden features of Pinterest’s algorithm using AI generated images that feed plentiful free traffic to your website or any other link. This isn’t random off-the-wall traffic; it’s unlimited buyer traffic, and it’s 100% Free. Here’s how Rizz AI works: ✅ Exploit Pinterest’s... [Read more]

What Does Your Old Content Teach AI About Your Brand? [Video]

Old content holds significant value as it can be refreshed and repurposed to attract new audiences and improve SEO. Updating existing content saves time and maximizes the return on your original efforts. Content Marketing Institute has published a new video, ‘What Does Your Old Content Teach AI About Your Brand?’. The CMI team says, “Your... [Read more]

Reminder- AI Content Creation Best Practices: How to Leverage AI Without the Risk, July 17 [Webinar]

This is a reminder for the CMI webinar on July 17, 2025. AI tools are revolutionizing the way content is created — but using them effectively (and responsibly) requires more than just a prompt. Content Marketing Institute is hosting a webinar, ‘AI Content Creation Best Practices: How to Leverage AI Without the Risk’ on Thursday, July 17,... [Read more]

Reminder- The Future Of Measurement: Driving Campaign Performance By Aligning Media And Creative With AI, July 17 [Webinar]

This is a reminder for the Adweek webinar on July 17, 2025. Artificial intelligence is now reshaping how content is developed, distributed, and measured, bringing creative and media closer together in ways that boost performance and improve brand outcomes. Adweek is hosting a webinar, ‘The Future Of Measurement: Driving Campaign Performance... [Read more]

[Closing]PLR to Profit: maximize the value of the PLR you buy #ad

In PLR to Profit, you will discover how to take any PLR content and turn it into real assets that support your (and their) business goals. A sample of PLR is included that you can turn into your first product aftr beefing it up as this course shows you.... [Read more]

Enterprise SEO: A complete guide for scalable search success [Guide]

Enterprise SEO focuses on optimizing large-scale websites to improve visibility across multiple markets and keywords. It aligns technical SEO, content strategy, and performance tracking for sustainable growth. Search Engine Land has published ‘Enterprise SEO: A complete guide for scalable search success’. Russell Welch says, “Some... [Read more]

How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025, July 29 [Webinar]

Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl, revealing how consumers and marketers are adapting in the age of AI-driven search. Digital Marketing Depot is hosting a webinar, ‘How AI is Reshaping... [Read more]

Mastering AI Discoverability [Guide]

AI discoverability helps users easily find relevant content, products, or information through intelligent algorithms. It enhances search, recommendations, and user engagement across digital platforms. Digital Marketing Depot has published a new guide, ‘Mastering AI Discoverability’. The DMD says, “AI agents and large language models... [Read more]

Prompt to Profit Ads: Hollywood-style Viral AI Ads #ad

Prompt to Profit Ads builds professional ads without any tech skills or spending a dime on studios, scriptwriters, models, UGC creators, or overpriced agencies.... [Read more]

HubSpot Lists 12 Best AI Tools for Web Development

AI tools for web development streamline coding, automate testing, and enhance user experience design. They help developers build faster, smarter, and more efficient websites with minimal manual effort. HubSpot contributor Kenny Lee has published an article featuring 12 best AI tools for web development. She says, “Instead of spending hours creating... [Read more]

Strategies to Optimize Your Site and Content for AI-Powered Search

Conductor contributor Caroline Wilson has published an article on optimizing websites and content for AI-powered search. She says, “The good news is that the rules of the game with AI search aren’t too different from SEO. AI-driven search engines prioritize well-structured, authoritative, and relevant content. Whether you’re looking to... [Read more]

Reminder- The Data Reveals: What It Takes To Win In AI Search, July 16 [Webinar]

This is a reminder for the SEJ webinar on July 16, 2025. AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time. Search Engine Journal is hosting a webinar, ‘The Data... [Read more]

FlexiFunnels: The easier way to run an online marketing business #ad

Are you tired of juggling multiple tools to run your online business? FlexiFunnels is a powerful unified platform that can handle everything from building stunning sales funnels to securely delivering your online courses, all without a single line of code. ... [Read more]

How and where to integrate ChatGPT on your website: My step-by-step guide [Guide]

Integrating ChatGPT on your website offers instant, conversational assistance to visitors, boosting engagement and satisfaction. It can handle FAQs, guide users, and enhance overall customer support seamlessly. HubSpot has published a new guide, ‘How and where to integrate ChatGPT on your website: My step-by-step guide’. Kenney Lee says,... [Read more]

Reminder- Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior, July 16 [Webinar]

This is a reminder for the EMARKETER webinar on July 16, 2025. EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Wednesday, July 16, 2025, at 2.00 pm ET. The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven... [Read more]

This Is the Smartest Way to Use AI for Marketing in 2025 [Podcast]

In 2025, marketers harness AI to personalize campaigns, predict trends, and automate customer interactions more effectively. This smart use of AI drives higher engagement and better ROI across channels. HubSpot has published the latest episode of the ‘This Is the Smartest Way... [Read more]

Master 85% of Google Gemini in 12 Minutes [Video]

Jeff Su’s latest video is titled ‘Master 85% of Google Gemini in 12 Minutes’. It covers the following: Full Google Gemini Tutorial Setup Tips for Google Gemini My Favorite Gemini Workflow Choosing the Correct Gemini Model Transform PDFs into Games Productivity Tips for Google Gemini Gemini’s Massive Context Window Google Gemini’s... [Read more]

Making Customer Stories Profitable: A Proven Framework [Podcast]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Making Customer Stories Profitable: A Proven Framework’ featuring Joel Klettke. ​The SME team says, “Struggling to get real results from your customer stories?... [Read more]

What’s New in AI Search? [Video]

AI-powered search is transforming how people find information by delivering faster, more accurate, and context-aware results. It helps users get personalized answers instead of just links, reshaping search engine experiences. MOZ has published the latest episode of the Whiteboard Friday video ‘What’s New in AI Search?’. Jo Cameron... [Read more]


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