Influencer marketing has been empowering businesses to reach new audiences for several years now. Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing. She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer... [Read more]

Search Engine Journal has made available the replay of its webinar on ‘3 Steps to Perfect SEO Content Creation’. Heather Campbell says, “Here is a summary of the webinar. To access the entire presentation, complete the form. Key Takeaways Use human-first content. Focus on the user and how you can help them. Ensure that your content... [Read more]

Neil Patel has published a new video featuring a new way to advertise on YouTube. He says, “YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive,... [Read more]

How to Create Sales Pages that Convert is a course that’s critical for anyone who sells anything online. And it comes with all the extra you need if you would like to teach this material to others. The # 1 goal of any sales page is to persuade people to buy your offer. To achieve that, it needs to: ➤ Capture visitors’ attention ➤ Elicit... [Read more]

Social media plays a vital role in growing your sales. It helps you stay close to your audience and promote your products and services. HubSpot contributor Erin Rodrigue has published an article highlighting the top social selling trends in 2022. She says, “The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling... [Read more]

A customer persona helps unify a brand’s strategic approaches, priorities, and creative processes. By knowing your customers, you can continue to grow your online sales. Content Marketing Institute contributor Jodi Harris has published an article featuring four ways to help you build customer personas. She says, “Persona development is a customized... [Read more]

Content Marketing Institute is hosting the Visual Storytelling Summit on Wednesday, November 02, 2022 at 11:30 AM EST. The CMI team says, “Our Visual Storytelling Summit will be here in a few weeks!. We’ll be covering video, visual storytelling, visual brand strategy, creating more engaging customer experiences, and more. This two-day event... [Read more]

    Prezentar was just re-released. Why should you care? It doesn’t matter what business you’re in, or what niche you’re in. Sooner or later, you’re going to be creating slides, videos, webinars, Video Sales Letters (“VSLs”) or online courses, and you’re going to find that it’s harder than it looks. You can spend... [Read more]

2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday,... [Read more]

MOZ contributor Morgan McMurray has announced the availability of a new chapter on ‘Enterprise SEO’ as a bonus chapter for the New Professional’s Guide to SEO. She says, “Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level SEOs. In... [Read more]

Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage. Adweek is hosting a webinar ‘Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand’ on Tuesday, November 1, 2022, at 1.00... [Read more]

YoSeller, the 5-in-1 marketing asset creator is live now and is available at Launch Week Pricing. By using this new tool, you can replace multiple apps. Using this one tool, you can create unlimited products and courses with powerful Memberships In Any Niche... [Read more]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘How to Explain the Value of SEO to Your Clients in Three Easy Steps’. The Rank Ranger team says, “Have you ever struggled to justify the value of SEO to your clients? If so, you need to listen to today’s episode with a major SEO nerd who has a side gig renting... [Read more]

Kevin Indig has published the latest episode of the Tech Bound podcast ‘Creating content that grabs attention’ featuring Amanda Natividad. He says, “In this conversation, Amanda and I speak about finding your target audience, engaging them with the right content, and standing out from the noise. EPISODE NOTES Amanda’s path from... [Read more]

Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location. Ahrefs contributor Mateusz Makosiewicz has shared 10 local online marketing tips to grow your business. He says, “In this article, we’ll look at 10 ideas that can help you grow your local... [Read more]

Kevin Fahey's latest is IM Checklist Vol 58 Customer Service & Retention. As with all his previous checklists, this package includes multiple checklists (18, to be exact) related to the topic, in this case Customer Service & Retention.... [Read more]

Content marketing is a popular type of marketing for SaaS marketing. Ahrefs has published a new guide ‘Content Marketing for SaaS’. Si Quan Ong says, “Content marketing is our main marketing type. And hopefully, by the end of this guide, you’ll take away some principles, ideas, and tactics you can apply to your own SaaS. Why is... [Read more]

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. MarTech is hosting a webinar ‘Steps to Deliver Highly Personalized Experiences with... [Read more]

MarTech has published ‘A guide to Google Analytics 4 for marketing agencies’ featuring information you need to know to prep your clients for the change. The MarTech team says, “GA4 is currently available (and the default if you set up a new property), but many marketers still rely on Universal Analytics. Additionally, since GA4 is... [Read more]

Recipes are one of the most popular niches on the web. Frugal Recipe PLR was just released by Super Good Products, and it will get you started in building your own recipe site.... [Read more]

Matched Audiences focuses on building individual target groups based on various metrics. The data can additionally be shared across your company’s ads accounts while the monitoring features allow you to easily view the current status of each audience. Search Engine Land contributor Tim Jensen has published a new article on how to get started with... [Read more]

There are several elements you need to take care of when it comes to search engine optimization. Different types of titles can help you better optimize your content for SEO. Watch Google Search Central’s latest video ‘How I learned to debug troubled titles’ to better frame your titles. The Google team says, “Martin and guest... [Read more]

Google Search Central has published a new video ‘Location-specific websites’ as part of #AskGooglebot featuring John Mueller. The Google team says, “Implementing geo IP redirects can be tricky, learn where to begin in this episode of AskGooglebot. John Mueller recommends next steps and shares a few aspects to remember when you have... [Read more]

Social Media Examiner has published a new video ‘Twitter Updates: Video Experiences, Spaces, Podcasts, and More’ featuring Jerry Potter featuring Madalyn Sklar. In this video, they cover: Twitter Video Experiences Updated Twitter Recommended Content “Videos for You” Twitter Audio “Topics Feature” – Podcast and Spaces Updates... [Read more]