The ClickZ team has published new report titled ‘The 7-steps for optimizing your campaigns for long-term ROI’. Download this new report and learn: 7 successful strategies to succeed in a multi-channel worldThe importance of timing and how to optimize triggers for a more automated approach3 key tips on testing your outreach communication. The... [Read more]

On our web pages we use tags to tell search engines what the pages features. Canonical tag is a kind of such tags in the form of an HTML code that defines the main version for duplicate, near‐duplicate and similar pages. The Ahrefs contributor Joshua Hardwick has published a useful guide on ‘canonical tags’. Hardwick saysm “Canonical... [Read more]

Strong and reliable marketing technology is vital to your marketing and business growth. Digital Marketing Depot is hosting a webinar on ‘How to design and build the ideal martech stack’ on Wednesday, August 14, 2019 at 1.00 pm EDT. Attend this webinar and learn: The process for designing an enterprise-grade martech stackHow to refine,... [Read more]

ProfitEagle, just released by the Tom Yevsikov team is designed to do two things, simultaneously, and do them both well: a. Build your mailing list b. Earn income for you at the same time. Here are the advantage of this new system: ► There are no monthly fees for using the system ► There is a single dashboard for everything you do while using the... [Read more]

The Google’s Danny Sullivan (Public Liaison for Search) has announced that the company made 3200 changes to improve its search systems in 2018. According to Sullivan, by doing this Google aims “to connect you with useful information as quickly as possible”. Sullivan says, “Our search algorithms are complex math equations... [Read more]

The WNIP team has published an article highlighting some significant findings from Bellwether Report on the future of Internet marketing. The WNIP team says, “According to the latest IPA Bellwether Report, internet marketing is growing strongest as firms target digital and social media, and adspend is rising modestly, with bigger improvements... [Read more]

The Ezoic Inc. team has published a new podcast episode titled ‘LinkedIn’s future, Google’s algorithm updates, and Chrome closes Incognito loophole’. Listen to this podcast to learn what is happening in the world of social media, search engines and browsing. The Ezoic Inc. team says, “Tyler and Whitney discuss LinkedIn’s... [Read more]

Website development is a highly important skill you need have whether you are doing it yourself or outsourcing it. An appealing website helps you to win more customers. The Ezoic Inc. contributor Allen Longstreet has shared eleven questions that you should ask yourself about your website. Have a look at the questions and the explanation to create... [Read more]

Quality content helps you to establish your brand presence by persuasively promoting your products and service. It has become an integral part of today’s marketing patterns. The Impact contributor Liz Murphy has shared a five-step process to create content for your marketing campaigns. Murphy says, “Look, I promise I’m going... [Read more]

The Stories features of both Facebook and Instagram are lucrative for brands and marketers as they provide an easy way to approach prospects and customers. The Impact contributor Ramona Sukhraj has published an useful article comparing the Instagram Stories and Facebook Stories. She has also shared some tips on how to choose the best platform for... [Read more]

Facebook Messenger has a big advantage over email – people read the messages more faithfully, probably because people spend a lot of time on Facebook so they see the messages, these messages are still novel and Facebook puts them "in your face", to a higher degree than email is... [Read more]

When to publish on social media so that we can reach out maximum people is a question that troubles every marketer. Impact contributor Iris Hearn has reported the findings from a recently conducted research by Sprout Social on the right time to publish on social media. Talking about the best time to publish on Facebook, Heam says, “Facebook’s... [Read more]

The influencer marketing trend is catching up every brand today. It is becoming popular as it delivers desired results. But to help you know the other side of it, the Social Media Today contributor Olivia Iurillo has highlighted the six dangers of influencer marketing. Iurillo says, “We’ve compiled a list of the 6 dangers in working... [Read more]

Running a blog that constantly updates your prospects and customers on what is happening your domain is a great way to stay connected with them. But to create new content for your blog post is a challenge that most of us face. The Impact contributor Liz Murphy has shared eight ways to effectively create content and manage your blogs. Murphy says,... [Read more]

Neil Napier calls 'Animaze' "the Biggest innovation in the video creation market". Others call it "mind-blowing", "last video creator you will ever need", "stunning" and more. This new software makes videos like nothing you have seen before. You can upload your own head shot photo (or one for a client), and 'Animaze' will turn it into a 3D avatar that will present your message in the animated video you create... [Read more]

The Retail Dive team is hosting a webinar on ‘How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase’ on Tuesday, July 23, 2019. Attend this webinar to understand how consumers connect with brands and improve your business performance. The Retail Dive team says, “In our new webinar, we dive into... [Read more]

The MarketingProfs team is hosting a webinar on ‘Facebook Marketing in a Changing World’ on Tuesday, July 23, 2019 at 2.00 pm ET. Attend this webinar to learn some useful ways to improve your email marketing performance. The MarketingProfs team says, “Facebook users have long associated the platform with News Feed. That’s changing,... [Read more]

The Impact team has published ‘Ultimate Guide to Video for Sales’. Download this guide to enhance your sales performance with the help of video content. The Impact team says, “You Want to Get Started with Video for Sales But where do you even start? What tools and technology do you really need — and what don’t... [Read more]

Mosh Bari has just released new software he calls 'TrafficXPro'. Using it, Bari reports, you can build websites that publish useful content for your visitors and do it at no cost to you, automatically, based on a keyword you choose. 'TrafficXPro' searches for unique content from 10 well-known viral content sites... [Read more]

The MarketingProfs has announced the ‘Storytelling Summit for Marketers’ starting from September 12. According to MarketingProfs team, this 12 session summit will help you harness the power of story in achieving your marketing goals. The keynote speakers include Bobby Lehew, Ron Ploof and Nancy Duarte. The MarketingProfs team says,... [Read more]

The MarketingProfs team has published a new podcast episode on ‘Effective video testimonials that inspire action’ featuring Andrew Davis. In this podcast, Davis covers the following: When planning your video content, don’t just copy a competitor’s approach Storytelling might sound like a fun pastime, but make no mistake,... [Read more]

Your content should have the qualities that are being looked for by the search engines. When the content syncs with the search engine algorithm you get desired results. The Search Engine Journal contributor Ashley Ward has shared six tips to create SEO-friendly content. Ward says, “Put aside your Excel sheets, keyword research, and optimization... [Read more]

Google has published a new guide ‘Understand the JavaScript SEO basics’ to help webmasters and marketers effectively use JavaScript to improve their search engine optimization. The Google team says, “JavaScript is an important part of the web platform because it provides many features that turn the web into a powerful application... [Read more]

The Microsoft Advertising team has hosting a webcast ‘The art and science of shopping campaigns’ on Thursday, July 25 at 11.00 am PDT. Watch this webcast to learn useful tips and grow your brand and business by expanding your reach and bringing the searcher closer to a purchase decision. The webcast agenda: Branded vs. non-branded... [Read more]

Your copywriting skills can help you to win more customers and improve your sales. Along with the brand information your content should also have the persuasive elements that help you to stand out. The Copyblogger’s Brian Clark has published an article highlighting five types of online prospects and ways to sell them. Clark says, “If... [Read more]

The social networks are making it difficult for the brands to have their dominating presence without paying. In its recent move, Instagram has started hiding likes for your content. The SmartCompany contributor Matthew Elmas has published a comprehensive article on Instagram’s change and how you can cope with it. Elmas says, “The... [Read more]

The Content Marketing Institute contributor Ann Gynn has shared thirty two ways to improve your content marketing. She has detailed useful ways to enhance your content creation and promotion. Gynn says, “Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your... [Read more]