Domain Authority (DA) is a metric developed by Moz, a software company specializing in SEO (Search Engine Optimization) tools. It is a score that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from 1 to 100, with higher scores indicating a greater ability to rank. Content Marketing Institute is hosting... [Read more]

The brand-customer dynamic is unrecognizable from what it was just a few years ago. It’s no longer enough to have the loudest voice, the prettiest branding or even the lowest price. Adweek is hosting a webinar ‘Consumers Want Meaningful Content. Can Brands Deliver?’ on Wednesday, March 27, 2024, at 1.00 pm EDT. The Adweek team says, “Discover... [Read more]

Affiliate marketing is a type of marketing arrangement in which a company pays its affiliate partners (that’s you) to promote its products or services. Blogging Wizard’s Nicola Bleu has published a new guide ‘How To Start Affiliate Marketing With No Money’. She says, “There are lots of benefits to becoming an affiliate marketer.... [Read more]

Sean Donahoe, an internet marketer for many years, has offered training and software that assists other marketers to improve their results. Four Candles Formula Masterclass training is a recognition that there are other ways to make money online besides marketing. In his newest training, he delves deeply into one of these other MMO opportunities, showing... [Read more]

Influencer marketing is a form of marketing where brands collaborate with individuals who have a significant following and influence on social media platforms. These individuals, known as influencers, create content to promote products or services to their followers. Blogging Wizard contributor Lyn Wildwood has published an article featuring 16 types... [Read more]

The Digital Markets Act (DMA) is a legislative proposal introduced by the European Commission aimed at regulating digital platforms considered to be “gatekeepers” in the digital economy. Gatekeepers are platforms with significant market power that act as intermediaries between businesses and consumers, often dominating certain sectors or... [Read more]

YouTube competitor analysis involves researching and evaluating other YouTube channels that operate within the same niche or industry as yours. This analysis helps you refine your own YouTube channel strategy, optimize content, improve audience engagement, and stay ahead of competitors in the platform. HubSpot contributor Amal Kalepp has published an... [Read more]

Social media tools play a crucial role in modern marketing strategies due to their ability to streamline processes, enhance engagement, and drive results. Digital Marketing Institute contributor Nicola Gwillym has published an article 27 social media tools for content creators. She says, “Marketers and brands know there’s a lot more to creating... [Read more]

WP Host is WordPress hosting designed for the marketer who needs reliable hosting for a one-time investment.... [Read more]

GA4 (Google Analytics 4) and AI (Artificial Intelligence) are intertwined in the realm of digital marketing analytics, offering powerful insights and automation capabilities. GA4 leverages AI technologies to provide deeper understanding and predictive analytics for user behavior across various digital platforms. Through machine learning algorithms,... [Read more]

Landing your dream digital marketing job requires a strategic approach and dedication to honing your skills. Begin by mastering the fundamentals of digital marketing, including SEO, SEM, social media, email, and content marketing. Digital Marketing Institute has made available a replay of its webinar on ‘Land your Dream Digital Marketing Job’. Morgan... [Read more]

Identity resolution is the process of linking disparate pieces of data to identify unique entities accurately. It involves reconciling inconsistencies and duplications within datasets to establish a single, comprehensive view of an entity. Advanced algorithms and techniques are employed to ensure accurate matching and resolution of identities across... [Read more]

According to Seyi Adeleke, the inventor, Ai Talkie is the world’s first AI engine that generates “virtual human” videos that have the potential to go viral on any platform. And this new AI Video Creation Tool is simple to use. All you do is enter a keyword, a URL, a website, an article, or even a blog… And within seconds, Ai Talkie generates... [Read more]

Marketers are leaving money on the table by focusing only on optimizing campaigns and not customer experiences. A campaign that leads to a customized/optimized landing page can have a dramatic impact on overall campaign economics and customer engagement. Digital Marketing Depot is hosting a webinar ‘Use Cutting-Edge AI Strategies and Analytics... [Read more]

Quality content is content that is relevant, engaging, and useful for an audience. It is well-researched, well-presented, and tailored to meet the needs of the audience. Content Marketing Institute contributor Jodi Harris has published a 4-part guide to crafting a winning content plan. She says, “Building your content plan can seem intimidating.... [Read more]

HubSpot has published ‘How to Get Verified on TikTok: A Step-by-Step Guide‘. Erica Santiago says, “At its core, TikTok verification means that the account is verified to belong to the person or brand it represents. You’ve probably noticed that your favorite brands, musicians, creators, and public figures sport a blue checkmark... [Read more]

Imagine holding a professionally written and designed book in your hands, sharing your story with the world, and leaving a lasting legacy and not having to pay a ghostwriter $800-$1000 or more to produce it. ... [Read more]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Growth Strategy That Grew Hubspot To +$30 Billion’. The HubSpot team says, “How did Hubspot implement a marketing demand funnel that grew the company by billions? Kipp and Kieran dive into the basics of Demand Gen. Learn more on setting... [Read more]

This is a reminder about the eMarketer webinar to be held on March 6, 2024. eMarketer and Insider Intelligence are hosting a webinar ‘How and Why Marketplaces and Retailers Should Build Ad Operations In-House’ on Wednesday, March 6, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented... [Read more]

This is a reminder about the SEJ webinar to be held on March 6,2024. SERP rankings are determined by Google’s algorithm, which considers hundreds of factors, including a website’s authority, relevance, and trustworthiness. Search Engine Journal is hosting a webinar ’10 Successful Ways To Improve Your SERP Rankings’ on... [Read more]

Vumu is live and is the ideal tool for marketing agencies looking to book more local businesses for their marketing services.... [Read more]

The latest The SERP’s Up SEO podcast episode is titled ‘The great balance between evergreen & trending content for SEO & beyond ‘. The SERP’s Up team says, “Evergreen content or trending topics? Which has the biggest impact on your organic traffic strategy? Wix’s Mordy Oberstein and Crystal Carter are back to... [Read more]

Similarweb has published a new episode of the Marketing Intelligence podcast ‘3 SEO Tips on Aligning with Developers’ featuring Adam Gent. The Similarweb team says, “When it comes to collaborating with other departments, it’s great when it goes as smoothly as possible… but sometimes, it doesn’t. In today’s episode... [Read more]

Search Engine Journal contributor Heather Campbell has published an article featuring top priorities, challenges, and opportunities for SEO in 2024. She says, “Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to... [Read more]

SEO courses can help you improve your website’s optimization, attract organic traffic, and increase conversions. Search Engine Journal’s Loren Baker has published an article featuring the best free and paid SEO courses available online. He says, “Below, we’ve compiled a list of the best online SEO courses available so you can find... [Read more]

Content Marketing Institute has published a new video ‘Use AI for Doing? You Better Do the Thinking’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their... [Read more]