20 Technical Skills Today’s Marketer Needs - IM NewsWatch, December 27, 2022

December 27th, 2022 at 5:31 am EDT


 

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Forbes Highlights Five Content Marketing Trends

Content marketing is one of the most preferred ways to promote products and services. It helps you build a strong base for your business. Forbes contributor Sonya Matejko has published an article featuring five content marketing trends. She says, “How can brands deliver? Forbes’ award-winning creative team—which was recently named “Digital... [Read more]

Useful Marketing Report Templates from Semrush

A marketing report is a collection of data from multiple sources—like social media, SEO, PR, and more. Well-crafted reports help you measure your marketing efforts against a set of goals and key performance indicators. Semrush contributor Julia Olennikova has published an article featuring nine marketing report templates and examples for SEO, SEM... [Read more]

Six Steps to Build a Loyal LinkedIn Community

LinkedIn offers a unique opportunity to network with like-minded professionals. This platform can be utilized to promote your business. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six useful steps to build and grow your community on LinkedIn. She says, “In this article, you’ll discover how to use LinkedIn... [Read more]

The Affiliate Directive: Trevor Carr’s affiliate marketing secret #ad

The Affiliate Directive tells how Trevor Carr earned over 12k in affiliate commissions in a week. He is running a sale on this training for just a few days. If you’re fast you can grab it for just $12.95. It’s the kind of stuff most marketers would keep to themselves, but Carr has decided it’s to his advantage to share it. For a short... [Read more]

Maximize Email Engagement and Personalization with Data & AI, January 31 [Webinar]

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences... [Read more]

HubSpot Lists 20 Technical Skills Today’s Marketer Needs

Continuous upgradation of skills is a way to thrive in our marketing and business. There are several platforms and resources that make it easy for anyone to upgrade. HubSpot contributor Katrina Kirsch has published an article featuring 20 technical skills every marketer needs. She says, “With rapidly advancing technology, nearly every role requires... [Read more]

What Is Content Intelligence? [Answered]

Content intelligence is a technique that uses software and artificial intelligence to measure the impact of content and generate content strategy insights. HubSpot contributor Flori Needle has published an article explaining content intelligence. She says, “Many marketers use content marketing to communicate with their audiences and draw them... [Read more]

Christmas Special Deal Marketing Tool Sale ending #ad

The holiday season will be over soon. And Christmas Special Deal will be over at midnight. The creators,Eric Holmlund and the Firelaunchers have assembled a list of 5 of their top products and are offering each on them for 50% off until midnight. You can grab one, two, three, four, or all five, depending on what your marketing needs in the coming year. Helpful... [Read more]

Five TikTok Trends You Need to Know

According to Shopify, Unlike other platforms, TikTok uses a unique discovery algorithm that gives every video an equal chance to go viral, regardless of how popular the content creator is. Search Engine Journal contributor Donna Almonte has published an article featuring five TikTok trends. She says, “Here are the top 5 TikTok trends this Winter... [Read more]

What is ChatGPT And How Can You Use It? [Answered]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3.5 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. Search Engine Journal contributor Roger Montti has published an article answering the question “What is ChatGPT And How Can You Use... [Read more]

How big of an SEO problem is duplicate content? [Podcast]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘How big of an SEO problem is duplicate content?’. The WIX team says, “What’s true and what’s not about content duplication and SEO? Mordy and Crystal discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst... [Read more]

Your Guide to International SEO

International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business. HubSpot contributor Eli Schwartz has published an article on International SEO highlighting how you can optimize your website for other countries. He says, “Google... [Read more]

Eight Steps to Make Content Calendars in Google Sheets

A content calendar is a written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships, and updates to existing content. HubSpot contributor Kayla Carmicheal has published an article featuring eight steps to easily make content calendars... [Read more]

Mobile Form Design: A Beginners Guide to Converting Mobile Users [Guide]

Mobile form design is the process of creating and implementing a form on your website that’s highly functional and easy to view, complete, and submit while on a mobile device, such as a smartphone or tablet, versus a desktop. HubSpot has published ‘Mobile Form Design: A Beginners Guide to Converting Mobile Users‘ to help you convert more... [Read more]

The Email Expert Who Sends A $149/mo. Paper Newsletter [Podcast]

Watch the latest episode of the Copyblogger podcast ‘The Email Expert Who Sends A $149/mo. Paper Newsletter’ featuring Ethan Brooks and Chris Orzechowski. The Copyblogger team says, “On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email... [Read more]

Why Your Social Media Strategy Doesn’t Get Any Engagement [Video]

A strong social media plan can help you get more leads and convert them into sales. Engagement is the criteria your campaigns need to fulfill to achieve social media success. Watch Neil Patel’s latest video ‘Why Your Social Media Strategy Doesn’t Get Any Engagement’ to improve your social media strategy. He says, “Why Your... [Read more]

Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP, January 26 [Webinar]

Despite having first-party data at their fingertips, many brands struggle to shine a light on their customers. Adweek is hosting a webinar ‘Bring Your Customer Data Out of the Dark: Maximize the Value of Your Insights With a CDP’ on Thursday, January 26, 2023, at 12.00 pm EST. The Adweek team says, “Join guest speaker Joe Stanhope,... [Read more]

Snapchat Marketing: An In-Depth Guide [Guide]

According to Hootsuite, If your business wants to connect with people under the age of 35, Snapchat is the place to be. Search Engine Journal has published ‘Snapchat Marketing: An In-Depth Guide’ to help marketers achieve success on Snapchat. Brian Frederick says, “Successful marketers take advantage of every opportunity to reach potential... [Read more]

Facebook Advertising Trends & Tips for 2023

Effective Facebook advertising campaigns can play a pivotal role in strengthening your business and growing sales. WordStream contributor Jordan Bucknell has published an article featuring 11 key Facebook advertising trends and tips to succeed in 2023. He says, “Before we get into the tips for creating Facebook ads in 2023, here’s a look at... [Read more]

The Ultimate Guide to Marketing Automation [Guide]

Marketing automation is a term used to generally describe the use of a platform whose main purpose is to automate activities across your inbound marketing channels. Digital Marketing Institute has published ‘The Ultimate Guide to Marketing Automation’. The DMI team says, “Here we look at the business-boosting benefits of using marketing... [Read more]

How the Twitter Algorithm Works [Guide]

Twitter is one of the most useful social media platforms when it comes to promoting your business and boosting your site traffic. Hootsuite contributor Josiah Hughes has published a new guide ‘How the Twitter Algorithm Works’ to help you understand how the Twitter algorithm works. It covers the following: What is the Twitter algorithm? How... [Read more]

Copyblogger Shares Four Steps to Achieve Your Writing Goals

Effective writing gives an edge to your marketing. It helps you to stay close to your audience and keep promoting the products and services. Copyblogger expert Stefanie Flaxman has published an article featuring four small steps to meet your big writing goals. She says, “Let’s look at four steps that shatter the fantasy of your big writing... [Read more]

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