14 Tips to Improve Website Content - IM NewsWatch Newsletter, January 29, 2020
January 29th, 2021 at 5:00 am EDT
Friday, January 29, 2020
How to Achieve Marketing Success in 2021
2020 brought us a ton of unexpected things. Let us end this year with a hope to see newer opportunities to move on. ClickZ contributor Julia Stead has shared four key decisions that can help you to achieve marketing success in 2021. She says, “It would be the understatement of the year to say 2020 didn’t turn out as expected for marketers. As... [Read more]
How to Improve Marketing with Emotional Engagement
Moving closer to people is a way to influence them. By engaging with your audience emotionally, you can achieve your marketing goals. Content Marketing Institute’s Ashley Taylor Anderson has shared an in-depth article on the art and science of emotional engagement. She says, “For content creators, using emotion can be an incredibly powerful... [Read more]
14 Tips to Improve Website Content
Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads. Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers. She says, “Is... [Read more]
Meetvio is back; bigger, better webinars and meetings #ad
Your favorite webinar software has been revised to make it even better. What is Meetvio Evolution? Meetvio Evolution is the second generation of an all-in-one meeting, webinar, and autowebinar platform. You have probably seen and used a meeting platform (like Zoom), or a webinar platform (like GoToWebinar) or an autowebinar platform (like EverWebinar).... [Read more]
Beginner’s Guide to Keyword Density [Guide]
Keyword density refers to the number of times a specific keyword appears on a webpage compared to the total word count. By measuring the keyword density, you can plan your own SEO strategy. HubSpot has published ‘The Beginner’s Guide to Keyword Density‘ to help you understand keyword density. Caroline Forsey says, “How do you... [Read more]
15 Ways to Get More Backlinks in 2021
Link building is one of the most important processes to drive quality referral traffic, improve domain authority, and organic ranking. With quality backlinks, you can continue to grow your SEO rankings. Business 2 Community contributor Sugandha Bansal has shared 15 ways to help you increase your backlinks in 2021. She says, “Every marketer and... [Read more]
Social Media Video Made Simple: How to Easily Make Great Videos [Podcast]
Social Media Examiner has published a new podcast episode ‘Social Media Video Made Simple: How to Easily Make Great Videos’ featuring Pelpina Trip. Michael Stelzner says, “Want to use more video in your social marketing? Wondering how to get started? To explore how to easily make organic video you can share on social media, I interview... [Read more]
VidPerk boosts the power of marketing videos #ad
VidPerk is designed to make sure people watch your videos to the end. Why? Because marketers have learned that if people watch your video, really watch it, you are much more likely to get a sale. When your video retention is low (i.e., when most people don’t watch your whole video): ➤ You drop in rankings, and no SEO strategy will overcome the... [Read more]
How to Video to Grow Your Brand [Podcast]
Tim Stodz has published a new podcast episode ‘How to Video to Grow Your Brand’ featuring Vincenzo Landino. He says, “Vincenzo is the founder of Aftermarq, which is a digital agency that specialized in creating video content. In our conversation, Vincenzo and I talked about the evolution of video over the last ten years, and why video... [Read more]
A Simple Way to Build More Links [Video]
Neil Patel has published a new video ‘A Simple Way to Build More Links’ to help you build more links to your website and increase traffic. He says, “Today I’m going to teach you a simple way to build more links. So let’s take a term that’s somewhat competitive, but not too competitive. Let’s take a longer tail... [Read more]
15 Ways to Promote Your Website in 2021
A well-designed and responsive website is the key to generating more and more leads and converting them into customers. It helps you to extend your reach and get more sales done. Tomedes contributor Ofer Tirosh has shared 15 ways to help you promote your website in 2021. Tirosh says, “I’ve put together these tips on how to increase traffic to... [Read more]
The Kibo Code Quantum: a proven 5-step system for an online income #ad
Kibo Code Quantum, being released tomorrow, you won't need Amazon, Shopify, inventory, or overseas suppliers to have a regular stream of income online. It includes a "Done-For-You" online store (filled with products) so you can start using this system right away to build your online business... [Read more]
Do You Make These Mistakes with Intent Data?
The intent data shows which leads or accounts are actively performing an online search. With appropriate use of intent data, you can boost conversions and sales. ClickZ contributor Kirsten Markson has shared the three most destructive mistakes marketers make with intent data. He says, “Growing usage of intent data is proof that marketers are excited... [Read more]
Using the Lessons of 2020 to be a more Resilient Marketer in 2021 and Beyond, January 29 [Webinar]
Content Marketing Institute is hosting a webinar ‘Using the Lessons of 2020 to be a more Resilient Marketer in 2021 and Beyond’ on Friday, January 29, 2021, at 1.00 pm ET. The CMI team says, “Marketing teams experienced many setbacks in 2020 including but not limited to budget cuts, moving to a remote workforce, and canceled events.... [Read more]
Content Marketing and Copywriting – Explained
Copywriting is the key to successful content marketing. With effective copywriting skills, you can continue to make your content persuasive and impactful. Copyblogg’er Sonia Simone has published an article highlighting the difference between content marketing and copywriting. She says, “From a traditional marketing standpoint, there’s... [Read more]
TrafficCrush: More traffic than you ever thought possible #ad
The creators of TrafficCrushdescribe this new application as "a secret way to tap into all that traffic". It aims to grow traffic to your website by leaps and bounds. And it's a process that should work long-term. It doesn't depend on exploiting loopholes that are here today, gone tomorrow. And it's so easy that even beginning marketers can use it effectively... [Read more]
Five Steps to Edit Your Content
Copyblogger contributor Stefanie Flaxman has shared a five-step guide to help you edito and improve your content. She says, “Here are five smart self-editing strategies that help turn your drafts into memorable content. 1. Locate your goal You should be able to succinctly state why you’re going to publish the piece of content you’re editing. Reference... [Read more]
Improve Your Marketing Performance with These Persuasive Video Strategies
Video is an integral element of you all our marketing initiatives. It helps you to move closer to the audience and prompt them for action. Copyblogger’s Brian Clark has shared some useful persuasive video strategies that can help you to prompt action. He says, “Let’s take a look at the things to keep in mind to make your video content... [Read more]
Your Guide to A/B Testing
SEMrush contributor Brandon Howell has published an article on A/B Split Testing for SEO. He says, “If you’ve been in the SEO game long enough (and especially in an agency/client scenario), you’re familiar with the game of “poke the bear” that we all regularly play with search engines: make a change to the site, wait for the search engines... [Read more]
Affiliate Knowledge: How to build a successful affiliate business #ad
The difference between an unsuccessful affiliate marketer and a successul one is knowledge of how to do it well. Affiliate Knowledge shows you how it's done. This is a comprehensive guide, by Mark Davis, to setting up an affiliate business using your own authority web site, that can be started small and scaled, over time, to the size you want it to be... [Read more]
6 Hottest Digital Marketing Trends To Watch Out For In 2021 [Video]
Alex Cattoni has published a new YouTube video on ‘6 Hottest Digital Marketing Trends To Watch Out For In 2021’. She says, “How do you stay relevant in a world that’s always evolving and constantly innovating? By keeping up with the latest digital marketing trends, of course. While it may feel like you made NO progress in 2020 and... [Read more]
Finding Social Media Content Ideas: A Proven System [Video]
Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ featuring Matt Johnston. The SME team says, “Struggling to come up with social media content? Looking for a process to fuel your content creation? Social video expert Matt Johnston shares a repeatable system you can use to... [Read more]
6-Step Guide to Finding Backlinks
SEMrush contributor Connor Lahey has published a 6-step guide to help you find backlinks. This guide will teach you to find backlinks that point to any website so that you can use these insights to power your own link building strategy. Connor says, “We’ll look both at how you can gain an insight into a website’s backlinks to determine... [Read more]
How to Use LinkedIn for Content Marketing
Social media platforms play a pivotal role in content marketing and promotions. LinkedIn, having more than 720 million members, can be game-changer for your content marketing. Content Marketing Institute’s Chuck Hester has shared three ways to help you use LinkedIn for content marketing. He says, “As LinkedIn’s publishing opportunities... [Read more]
Why You Should Delete Emails Instead of Archiving Them
How-To Geek contributor Chris Hoffman has published an article entitled ‘Why You Should Delete Emails Instead of Archiving Them’. He says, “We’ve all been trained to archive every email we get. After all, we have basically infinite storage, and we can just find all the emails we need with a quick search, right? Makes sense. But that’s... [Read more]
Eight Steps to Plan SEO Campaigns for Higher Rankings
Yoast contributor Marieke van de Rakt has shared an eight-step plan to help you an SEO campaign for higher rankings. She says, “A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content... [Read more]
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