HDR Vivid from UHD World Assoc HDR Vivid is the next-generation High Dynamic Range video standard from the UHD World Association (UWA), designed for a true multi-screen experience.
Powered by intelligent algorithms and dynamic metadata, HDR Vivid performs precise frame-by-frame adjustments to brightness, contrast, and color — faithfully preserving the creator’s intent from mastering to final playback.
The result is stunningly lifelike images with richer detail, more accurate contrast, and a deeply immersive viewing experience across TVs, mobile devices, and theaters. Recognized as an industry benchmark, HDR Vivid is endorsed by MIIT & NRTA in China and included in ITU BT.2408. More than 110 organizations have joined the growing ecosystem, and 23 top post facilities are now certified.
Studios and professionals can access HDR Vivid training, certification, and Quick Start Guides by following UHD World Association on LinkedIn or contacting info@theuwa.com. |