With the internet, tablets and smartphones now part of the norm for most people, to be a more successful hospitality property, you have to be online, in front of your past, current and potential guests.
I am going to share how you can reach those guests, collect their emails and build your customer list.
I have heard both independent hotel and bed & breakfast owners say
“I’m just a small property owner, not an international internet marketer, why would I need an email list?”
The use on the internet, tablets and smartphones are the norm for most people and for you to be as successful as or more successful than your competitors, you have to be online, in front of your customers.
I have mentioned many times before, it is imperative to build trust and establish a relationship with your customers. People typically choose businesses and in your case, return to properties they feel they can trust.
Email and guest list building is a great way to build your customers base and establish a sense of kinship around your brand and your property.
Think about it, how often do you normally visit any company’s website?
Daily? Weekly? Probably not as often as you check your email.
Email marketing is an excellent way to notify your customers about property updates, news, or even specials and deals you may be offering.
Ultimately, email marketing is a cheap, fast way to reach your customers while building traffic to your website and increase your customer base.
Now imagine this:
Continue reading to find out more…
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