Dear Historic Hotels of Europe esteemed Hotelier,
It is that time of year when the Historic Hotels of Europe family gathers for its cherished tradition, uniting heritage and vision in one remarkable setting. This year, the timeless halls of Schloss Frankenberg in Germany will welcome our assembly of exceptional hoteliers, united by heritage and inspired by the future.
A day of insights, dialogue, and discovery will flow into a festive Gala Dinner & Awards, where we honour excellence and celebrate the spirit of European hospitality together.
Join us for this unique moment — where history, innovation, and friendship meet under one castle roof. Attendance is limited and early confirmation is advised.
Program Monday, 10th of November:
HHE MEETING 2025 – Conference Program
Celebrating Heritage – Shaping the Future of Hospitality
Welcome Address by Chairman K. Healy
A heartfelt welcome to hoteliers from across Europe, gathered in the timeless setting of Castle Frankenberg. A moment to celebrate our shared heritage and to look ahead to the new opportunities that unite us.
HHE Insights by the Executive Director, Mrs. Claudia Buscher
An insider’s perspective on the journey of HHE: the newest developments and achievements of the group. Discover the marketing and communication tools designed to help your historic hotels flourish and reach wider audiences.
Key Topic of the Day: Hospitality in the Age of AI
From Virtual Agents to Smart Operations
How technology is reshaping the daily life of the hotelier—where tradition meets innovation. Optimizing Revenue Management with AI.
An external expert will share practical insights on how data-driven tools can refine forecasting, optimize pricing, and elevate guest satisfaction.
Spotlight on Women Solo Travelers
Exploring one of today’s most dynamic guest segments:
Understanding expectations of safety, authenticity, and cultural immersion
Designing experiences that resonate with independent female travelers
Inspiring examples from member hotels leading the way
HHE Best Practices 2025
Our annual Best Practices session, the closing highlight of the day, is a valued tradition where hoteliers exchange experiences and gain practical ideas from one another.
This year, we invite you to shape the conversation — share the topics that matter most to you and would bring value to explore together.
Click here to submit your idea
