Blog
categories are a way of sorting your blog posts into topic or subject areas,
also known as content hubs or content niches.
Here are some tricks to setting up your blog post categories and making them
effective for both your readers and Google.
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Imagine for a moment, that you walk into an unfamiliar supermarket
looking to buy toilet paper (because, after all, that is one of the hottest grocery
items in this COVID world).
However, this supermarket has put things on their shelves in
whatever order they are sent from their supplier.
As you walk along the shelves, you see baked beans right
next to dishwashing liquid. You walk a bit further, and you spot Tim Tams sharing
shelf space with Ratsak. You keep walking, and there is a different brand of
baked beans sitting next to the bananas. You finally spot the loo paper right
next to the pasta.
Everything is jumbled up, and there is no way of quickly
finding the loo paper other than wandering up and down the aisles looking at each
item.
That’s what happens to blogs when you don’t sort your blog
posts into categories. You end up jumbling everything together and hoping that
people can discover what they are looking for by aimlessly scrolling through all
your blog posts. Ain’t nobody got time for that! | 
