Subject: Welcome to my launch team

Welcome to my launch team and thank you for joining. My goal is to keep this short, sweet, and simple.

Book I'm launching:

Long Run Hacks - 20 Ultimate Tips To Help You Push Through Your Hard Runs

What to expect

I know that your time is as valuable as mine and I want to let you know that I appreciate your participation in my launch team. I will try to keep my launch team emails as brief as possible and to the point.

On Saturday, 3/3/18 I will be sending out emails with an advanced copy of my e-book in both PDF and MOBI formats. The advanced copy should be error free. However, probably like you, I find typos in published books all the time. If you find one please don’t be shy about emailing me the error so I can fix them prior to my launch date. The total page count is around 100 pages and it should be an easy read.

Launch team only (IMPORTANT)

I will be placing each member in a special section in the front of my e-book and paperback with a big thanks. I would like to separate the list by country if possible. If you would like to be listed in my e-book and paperback in the special thanks section, you will need to reply to this email with the following pieces of information:

  • First Name:
  • Last Name:
  • Country:

You can use one letter for the last name if you want to but please give me at least your first full name. If you don’t want to be listed in the E-Book that is totally cool as well. Just don’t reply to this email with any info.

Reviews

I’m not asking for five-star review hand outs. Would that be nice? Well of course. Reviews don’t have to be elaborate paragraphs either. Two or three sentences would be great and regardless I will be grateful for any positive review. If you're having trouble writing a review, then just pick out one thing you liked about the book. The only thing I ask is that if you can’t leave at least a four-star review, then please don’t review the book. Instead, please email me personally and let me know what you didn’t like about the book. My goal is to help reach as many new runners as I can with good information. By providing me constructive feedback I can fix or change sections of my book to make it even better for future runners.

Spreading the word

I totally understand if you would rather not spam the world or your Facebook group with a proposal to download my E-book. I will provide all members of the launch team with short and sweet swipe files that you can easily cut and paste into Facebook, Twitter, or whatever social media. Is this a requirement? Absolutely not. In all honesty, if you could both spread the word and give me a shiny review that would be great. I will, however, be extremely grateful for a review or spreading the word.

The Plan

Saturday 3/3/18 - Email PDF version of the E-Book

Friday 3/9/18 - Email reminder about launch date on Sunday, 3/11/18.
Saturday 3/10/18 - 2nd Email reminder with swipe copy and a reminder to download the E-Book tomorrow, Sunday 3/11/18.

On Saturday, 3/11/18 I will launch my book for FREE on Amazon. This is the time to grab the e-Book for FREE and write a review so that you will be marked as a verified buyer of my e-Book. If you have a Kindle subscription please don’t download the E-Book this way. Instead, please purchase the E-book for $0.00. Next, if you feel so inclined, help spread the word that the E-Book is FREE on Kindle for the next couple of days. The e-book will be available for FREE on Sunday, 3/11 and Monday, 3/12.

Again, thank you for joining my launch team. I will be emailing you on Saturday with a FREE advanced copy of the e-book:

Long Run Hacks: 20 Ultimate Tips To Help You Push Through Hard Runs.

 

Until then,

Scott Morton