Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we've got chaos, segmentation, impossible goals, and more, plus a few exclusive updates for the Process Hackers on our mailing list.

Also, don't forget to check out our latest full episode, an interview with Brian Solis, speaker, digital anthropologist and bestselling author of Lifescale: How to live a more creative, productive, and happy life.

Enjoy!

Events

You can catch Brian Solis, our latest guest on Hack the Process, in person at the free event Open Influence Summit 2019 in Los Angeles on May 15, and at SVB + Create33 Author Series in Seattle on May 16.

The first Forbes Opportunity Zones Summit: Investing for Impact is on May 21 in Newark, New Jersey. Catch Anne Driscoll discussing how her coworking startup, Launchpad, is helping entrepreneurs in locations that need it most.

Engineering leaders such as Ron Lichty will be presenting at the 2019 San Francisco CTO Summit on May 21 to share their wisdom about better processes and more effective management.

Media

Mailing List Exclusive: Meditation. Working out. Eating healthy. Being kind. Why don’t we do what we say we should even if we want to? Kate Swoboda has come up with a couple of possible reasons, which she shares in a new episode of Your Courageous Life Podcast.

Alex Cespedes has rebranded his podcast “Or So I Thought.” Listen to the inaugural episode, inspired by Andy Warhol and Bill Murray, as Alex shares his musings on indirectly accomplishing goals.

Are you stumped by Facebook Ads and how they work? Learn a few basics from the author of Facebook Ads Manual and founder of Super Spicy Media, Mojca Zove, as she reveals why Facebook Ads can be a good investment, and how they work compared to other social media platforms, on the In the Trenches Podcast with Tom Morkes.

Thuy Pham is the founder of Freshly Baked Brand, through which she helps clients with their brand strategies. Hear how she crafts memorable brands in her recent conversation with Engel Jones on the Twelve-Minute Convos Podcast.

Marketers can learn the three segmentation essentials they need to know from this video taught by Brennan Dunn.

Mailing List Exclusive: Stephanie Scapa is the CEO of WEYV, an ad-free subscription-based media app that might soon give the big media platforms a run for their money. Find out more about her scrappy startup culture and how she supports women in STEM while competing with giants on the Wings of Inspired Business Podcast.

Writing

Mailing List Exclusive: If you thought Upwork was the only platform where you could find freelancers, think again. Whether you’re searching for bloggers, designers or coders, this list of Upwork alternatives provided by Jon Dykstra may open your mind to new options.

The winners of the 2019 Independent Press Awards have been announced, including Shackled, the biography book written by Adam Siddiq. Congratulations, Adam!

Loonshots, a term coined by Safi Bahcall are big ideas or goals that seems impossible. In a Q&A with AEI, Safi talks about the wisdom of nurturing loonshots and how it’s been proven out over and over in history.

Recommended Resources

Everyday Chaos is a book by David Weinberger coming out on May 14, about how we’re living with technology in today’s complex world. Tara Hunt recommended David during her Hack the Process interview.

Let your girls 7-12 explore webmaking at Black Girls Code, Seattle’s Build a Webpage in a Day in Tacoma, Washington on June 15. Kimberly Bryant, founder of Black Girls Code, was a source of inspiration for Michelle Kim.

The CMO Podcast was recently launched by Jim Stengel, who was mentioned by Steve Goldbach, and the first episode tackles the mindset of a Chief Marketing Officer.

Award-winning author and psychologist Dr. Shefali Tsabary, recommended by Heather Chauvin, breaks down the meaning of great parenting in this fireside chat with Mindvalley’s Vishen Lakhiani, who was suggested by another Hack the Process guest, Michelle Dale.