"Luck is what happens when preparation meets opportunity."
-- Seneca
“I was waiting for something extraordinary to happen, but as the years wasted on, nothing ever did unless I caused it.”
-- Charles Bukowski
"The secret of change is to focus all your energy, not on fighting the old, but on building the new."
-- Dan Millman
I’ve coached a lot of studio owners. I’ve given a lot of advice. I’ve assigned a lot of “homework.”
But in all of the coaching I’ve done, the feedback I’ve heard most consistently is that THIS exercise was one of the most impactful exercises I ever assigned.
What is that you might ask?
The 4 Questions.
The 4 Questions is a diagnostic tool that I use to:
(a) Assess the direction and goals of my client
(b) Understand their obstacles
(c) Understand how they think about getting from their current situation to their desired goals (probably the most important of the 3)
Using this (plus a simple conversation) is all I need to create a Roadmap for my client.
This Roadmap helps to combat that feeling that most entrepreneurs feel when they wake up each day…
“What do I do next?!?!?!?”
It also helps me to keep my clients on track when they inevitably want to return to the comfortable ways of action and thinking that got them stuck in the first place!
Here’s the funny thing…
Most owners don’t realize how powerful it can be to simply stop for 30 minutes and answer these questions honestly.
So here they are:
1. GOALS
What are your specific, measurable goals for your studio business or for yourself? These could be short-term and long-term goals. Just put them in a one-sentence form (3 - 5 goals)
2. OBSTACLES
What are your specific obstacles or challenges in getting to these goals? Where are you frustrated or emotional or stuck? What is preventing you from getting to those goals you listed above? Again, a simple list is fine.
3. QUESTIONS
What questions do you have? What do you feel that you don't know that you need to know? List 3 or 5 or 10 questions that immediately come to your mind about your obstacles and goals or general business / marketing questions about your school and stage of growth.
4. RETURN ON INVESTMENT
What does your ROI need to be for it to make sense to invest in yourself and the business? Could be a money goal. However, this isn't necessarily a monetary answer (For example: "I am working 10-11 hours a day, and we've got to get that down to 8 or less... that would mean the world to me, I couldn't put a price tag on that!")
If you’d like examples of answers to these questions… Just hit reply on this email and say “send me the example” and I’ll do exactly that. :)
And if you’d rather not do this alone, that’s what the Make You Cry Challenge is for.
The challenge is simple:
You answer the 4 Questions
We get on a free strategy call
I use all of that information to build you a personalized 6-Figure Roadmap—a clear plan for increasing your take-home income, overcoming the biggest obstacles in your way, and creating a business that gives you more money, freedom, and peace of mind.
If it makes sense, we work on this together
Or…
If, after looking at your Roadmap, it makes sense for us to help you execute it inside the Forum, we can talk about that too.
And if you book your call before September 1st, you’ll qualify for our early-bird Founder’s Forum discount. Your actual call can happen later… you just need to get it on the calendar before the deadline.
Click here to book your free strategy call and get your Roadmap.
Very best,
Daniel
