Subject: Assure vs. Ensure vs. Insure

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English Tip of the Week

Assure vs. Ensure vs. Insure

English Tip

Assure, ensure, and insure can be confusing. Here are the definitions along with some examples to help clarify the distinctions for you.

Assure: to promise or say with confidence
Example: Let me assure you that I will be at the meeting at noon.

Ensure: to make sure something will/won’t happen
Example: To ensure my family’s safety, I have installed an alarm system.

Insure: to issue an insurance policy
Example: I will insure my home with additional fire and flood policies.

For help with clarifying other confusing words and homonyms, click here.

Due to the E-Newsletter's large readership, we are unable to respond to individual English usage questions.

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