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                                | What are you promoting? Short intro here that plays into your subject line. |  |  
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                                | Introduce your promotion. |  |  
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                                | Is this an announcement? A new product, sale, or big update? |  |  
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                                | Tell them why your promotion is special, and let your customers know right away. Use a couple of sentences to lay out your product, service, or special event. Let them know if your promotion is new, a special offer, an update, and if there is a time limit. |  |  
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                                | Keep their attention with a heading |  |  
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                                | Now let them know they should take part in the promotion and provide a call-to-action (CTA) that tells them the next step in the process. |  |  
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