I frequently emphasize a principle that guides my approach: I only endorse what I personally use, and I won't promote anything until I find it genuinely profitable. You’ve probably encountered similar situations yourself.

Consider this:

- Someone drowning in debt lectures you on financial management.

- An individual who hasn't been on a proper date in years, or has faced multiple divorces, offers relationship advice.

- A person working a typical 9-5 job endlessly expounds on how to run a business.

The irony is palpable, isn't it?

In the past, before the internet became an all-encompassing resource, learning a new skill meant finding a mentor—someone with real-world experience and proven results to guide you. However, even then, it was possible to encounter charlatans, individuals who taught without real expertise, simply to make a quick buck. Often, these so-called experts never applied their teachings in real life; they were "textbook experts" at best.

Today, the internet magnifies this issue. Anyone can claim expertise, fabricating credentials with bought testimonials and doctored income statements. This makes it challenging to discern genuine expertise from deception.

So, how can you navigate this landscape?

Focus on actions, not just words.

Ask yourself:

- Does the person actually use the methods they advocate to achieve the promised results?

- Do they have a track record of achieving these results themselves?

- Have they demonstrated these results consistently over time?

These straightforward questions are powerful tools for cutting through the noise and revealing the truth about anyone offering advice or coaching.

If the person from whom you seek to learn does not practice what they preach and cannot demonstrate the results you desire, it's wise to steer clear. They should have a proven history of using their methods to achieve real outcomes.

To Your Success,

Paul