Subject: Eclipse: CMD Newsletter - April 2021 - test

 
 
 
 

Welcome

 

In this month's newsletter we discuss how to set up your Zoom webinar. Webinars, when done right, can keep your audience engaged for hours. They have the ability to let your audience ask questions as well as provide real-time feedback and training. We hope the CMD guidelines help provide structure in creating your webinar setup, as well as inspire you to get more engagement from your target audience. You can raise engagement of your webinar using social media. This month we also showcase the presentation template available to use for video presentations on social media, as well as guidelines for taking a great professional headshot for social media using your own smartphone.

 
 
 
 

Tips for a Successful Webinar

 

Webinars are a cost-effective means for building brand awareness because they are affordable to create and easy to organize. When planning your next webinar there are two specific aspects of producing your webinar that you need to think about—the technical side and the content side. This guide assists you in preparing your webinar as well as walks you through how each webinar can be tailored to your requirements depending on the level of engagement you require from your attendees.

 
LEARN MORE
 
 
 
 

Posting a Video Presentation to Social Media

 

There is a new PowerPoint template available on POLARiS that is well suited for making video presentations. There are more creative options available on this PowerPoint template than the standard corporate PowerPoint. Videos are powerful tools to use on social media and stats show social media posts with video have 48 percent more views than posts without videos. To get this new template you can click on the button below or simply go to polaris.rigaku.com then go to Social Media tab on the left menu, then the Multimedia tab and scroll to the bottom of the page where it says Video. If you need to discuss ideas further with a member of our team feel free to reach out to CMD@rigaku.com.

 
LEARN MORE
 
 
 
 

How to Take a Good Headshot for Social Media

 

You only get one first impression, and today that first impression is more often on social media than face-to-face. In this digital world, more professional looking headshots are what business cards used to be: necessary. Your professional headshot should be representative of who you are and what your personality is about. CMD has created a guideline for what your professional photos should look like, as well as easy steps for taking your own headshots with a smartphone.

 
LEARN MORE
 
 
 
 

Meet the Team

 

Amanda COCHRAN

Digital Media Specialist


Amanda COCHRAN

Digital Media Specialist, Digital Services

 

Do you have an engaging customer story to share? Or any interesting finds or information you think your customers would be interested in hearing? These are great assets to promote your products, inform your customers and generate attention from our audience. Our customers would love to hear your success stories and discoveries. Send us your ideas and how you would like to see it promoted and we will work with you to get the assets you need.

 

If you have an idea for a digital graphic, we can work together to create interactive images to visually brand and promote your content. This includes web banners, digital ads, email banners and branded social media graphics or videos.

 

I am also the point of contact if you are interested in conducting a webinar. Just reach out through POLARiS and we can work through the webinar process together. This includes scheduling the webinar, promoting it, and gathering data from polls, surveys and attendee lists.

 

I look forward to hearing from you! 

 
CONTACT AMANDA
 
 
 
 

The Inside Scoop

 

How much do you engage in social media?

 

  • Often. I like to share and post as much as I can.


  • Seldom. It's hard to find the time.


  • Rarely. I have a profile but I mostly browse the feeds and don't interact much.

 
GIVE FEEDBACK
 
 
 

Marketing News, Trends and Useful Links

 
 
 
 
 
 

Marketing Resources

 
 

POLARiS RDS (Rigaku Design System) provides design principals and guidelines for Rigaku product branding and marketing material worldwide. This tool is to improve the design and development workflow for product marketing materials.

 
VIEW POLARiS
 

 

 
 

C-CAST (Collateral Casting System) is a cloud-based asset management system, a collection of Rigaku corporate collateral that you can access online. C-CAST allows you to view, search and download ads, application notes, brochures, videos, etc.

 
VIEW C-CAST
 
 
 
 

 
9009 New Trails Drive, The Woodlands, TX 77381, United States

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    This is an online snapshot of a newsletter created by the owner of GMG Test List (Rigaku Corporation and its Global Subsidiaries, 9009 New Trails Drive, 77381 The Woodlands, United States) and sent via GetResponse on 2021-04-14. Report abuse