This month's newsletter we discuss how to set up your Zoom webinar. Webinars, when done right, can keep your audience engaged for hours. They have the ability to let your audience ask questions as well as provide real-time feedback and training. We hope the CMD guidelines help provide structure in creating your webinar set up, as well as inspire you to get more engagement from your target audience. You can raise engagement of your webinar using social media. This month we also showcase the presentation template available to use for video presentations on social media as well as guidelines for taking a great professional headshot for social media using your own smartphone.
Tips for a Successful Webinar
Webinars are a cost effective means for building brand awareness because they are affordable to create and easy to organize. When planning your next webinar there are two specific aspects of producing your webinar that you need to think about—the technical side and the content side. This guide assists your for preparing your webinar as well as walks you through how each webinar can be tailored to your requirements depending on the level of engagement you require of your attendees.
There is a new PowerPoint template available on POLARiS that is well suited for making video presentations. There are more creative options available on this PowerPoint template than the standard corporate PowerPoint. Videos are powerful tools to use on social media and stats show social media posts with video have 48 percent more views than posts without videos. To get this new template you can click on the button below or simply go to polaris.rigaku.com then go to Social Media tab on the left menu, then the Multimedia tab and scroll to the bottom of the page where it says Video. If you need to discuss ideas further with a member of our team feel free to reach out to CMD@rigaku.com.
You only get one first impression and today that first impression is more often on social media than face-to-face. In this digital world, more professional looking headshots are what business cards used to be: necessary. Your professional headshot should be representative of who you are and what your personality is about. CMD has created a guideline for what your professional photos should look like as well as easy steps for taking your own headshots with a smartphone.
POLARiS RDS (Rigaku Design System) provides design principals and guidelines for Rigaku product branding and marketing material worldwide. This tool is to improve the design and development workflow for product marketing materials.
C-CAST (Collateral Casting System) is a cloud-based asset management system, a collection of Rigaku corporate collateral that you can access online. C-CAST allows you to view, search and download ads, application notes, brochures, videos, etc.
