Subject: Good Food is Good Business 🍎 - How DSM is tackling World Hunger

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Hop over to your local supermarket and you will realize the ugly truth is that it costs more to eat well than it does to eat junk. While the affordability causes an issue for some us, the access to nutritious food doesn’t pose a problem to most of us living in big cities. However, nearly half of all deaths in children under 5 are attributable to undernutrition, translating into the loss of about 3 million young lives a year. The access to affordable nutrition is extremely vital for vulnerable groups and the lack of availability in affordable and nutritious foods in low and middle-income countries has led to a great furore amongst food companies and NGOs.

DSM is an entity that has made considerable strides in the domain of affordable nutrition. Earlier this year, Mauricio Adade, President Latin America at DSM participated in a workshop organized by The Bill & Melinda Gates foundation, in collaboration with the Institute For The Future (IFTF) on the opportunities driving the future of affordable nutrition. Along with ID Capital CEO, Isabelle Decitre, and another 27 industry executives, they explored how food companies could combine various emerging technologies could with existing know-how to produce affordable food.
Discover the thoughts of Mauricio Adade and Pieter Nuboer - Vice President, Animal Nutrition and Health, and President DSM Nutritional Products, Asia Pacific shared in an exclusive conversation with us.

According to DSM, an affordable nutrition revolution within the next ten years is imperative to meet the UN Sustainable Development Goal of ‘Zero Hunger’ by 2030. The current reality is that two billion people continue to suffer from “hidden hunger”, this is a form of malnutrition where despite  getting enough calories, the diet lacks essential micro-nutrients.
Mauricio Adade, President Latin America at DSM said, “In DSM, our strategy is purpose led and performance driven. We have been working in the malnutrition field, innovating always with the aim of doing good and doing well. Only sustainable business models with resilient leadership are able to tackle and solve malnutrition issues. This is why DSM tackles malnutrition through alliances with the objective of bringing sustainable and affordable science-based innovations to the dining table. Micronutrients are an essential ingredient for the development of the next generation of processed foods that will need to address the challenges of lower-income populations. Where needed, we go one step further and lead the way to participate end to end in the value chain as we do in Rwanda with Africa Improved Foods (AIF). The program works with over 24,000 farmers across Rwanda and produces meals for 1.5 million people every day."
The IFTF workshop report is a highly valuable contribution to building awareness and sense of urgency regarding the harnessing of both traditional and new age knowledge in addressing the big issue of global access to good nutrition. The report dives into three categories of innovation that will spark an affordable nutrition revolution: (1) Traditional Wisdom (2) Biotechnology Applied to Food – which includes Microbiota Management and Cellular Agriculture (3) Emerging Disruptive Technologies – which includes AI and Blockchain/Programmable Assets. 



During his keynote address at Future Food Asia Award 2018, supported by DSM, JUST CEO – Josh Tetrick spoke about Power Gari a JUST product they launched earlier this year in West African to tackle malnutrition that resembles oatmeal and is fortified with vitamins and minerals with an increased protein content. Echoing the “Zero Hunger” SDG 2, Josh was asking: “How do we make eating well a basic right?” You can even catch the line in the FFAA2018 Event Video

With Asia pegged to infamously be home to 67% of the world’s hungry population by 2050, we at ID Capital believe the solutions can be found closer to home.
Join the conversation as an entrepreneur, investor, innovator to progress Affordable Nutrition for the Many. 



"The tech industry has almost entirely been about making tools and toys for rich people. We sat down and thought, ‘What are some of the ways we could direct technology to the poorest people on Earth—to transform the lives of people who need their lives transformed?' "

- Nathan Myhrvold, Founder & CEO, Intellectual Ventures
ID Capital, Shaw Centre, #24-05, 228208, Singapore, Singapore
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